increase your conversion rate
Post on 21-Oct-2014
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DESCRIPTION
The Checkout is the most critical process in your Webshop. Learn how CS2 is optimizing your Magento Shop with a highly customizable and conversion optimized Checkout Module.TRANSCRIPT
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Armin Brunner
INCREASE YOUR CONVERSION RATE.
CS2 EASY CHECKOUT MODULE FOR MAGENTO
AGENDA:
Introduction | 7 Levels of Conversion | CS2 Easy Checkout Module | Live Demo | Conclusion
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OFFLINE VERSUS ONLINE.
- Offline Shops: ø 60% Conversion Rate
- Online Shops: ø 3% Conversion Rate
Why?
BIG DIFFERENCE!
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THE E-COMMERCE SYSTEM.
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CONVERSION:
www.konversionskraft.de
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THE 7 LEVELS OF CONVERSION.
Your Visitor is scanning your website for accordance
- Optical Accordance: Repeat Ad Titles on the Landing page
- Show your service capabilities: Assortment, Price, Delivery time, Costs
- Use Images and Symbols: arouse Emotions
1. RELEVANCE
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THE 7 LEVELS OF CONVERSION.
- Use an Aesthetic Design
- Create a strong and trustworthy Brand
- Use Seals of Approval, Test Reports
- Show Customer Feedback and Testimonials
2. CREDIBILITY & TRUST
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THE 7 LEVELS OF CONVERSION.
- Offer different entry points
- Enhance your Search: Analyse and optimize your Search Results
- Simplify the path to lower levels: Use a Fly-out Menu
- Use the correct Terms: Speak the language of your Customers
3. ORIENTATION
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THE 7 LEVELS OF CONVERSION.
Without Emotions no rational Decisions
- Speak your User’s language
- Show your Products: Use big, emotional Images
- Avoid Complexity
- Use clear Call-to-Action elements
4. STIMULATION
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THE 7 LEVELS OF CONVERSION.
- Give the Possibility to influence and choose
- Show your Customer Service Signals
- Encourage Transparency
- Data Security: Use SSL encryption
- Show Seals of Approval
5. SECURITY
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THE 7 LEVELS OF CONVERSION.
The Rubikon model of Heinz Heckhausen
- Every effort reduces the Motivation to buy: 1-Click-Order
- Ask for as less information as possible
- Offer a wide variety of Shipping and Payment options
- Offer help
6. COMFORT
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THE 7 LEVELS OF CONVERSION.
Only satisfied Customers will become returning Customers
- After sales: Inform about the order status
- Offer a professional Returns Processing
- Inform you Customer about new Products and Services
7. SATISFACTION
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THE MAGENTO STANDARD CHECKOUT.
RELOADING STEPS PER AJAX
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ONE STEP CHECKOUT EXTENSION.
ALL ON ONE PAGE
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THE CS2 EASY CHECKOUT.
Goals:
- Optimize the Checkout Conversion
- Keep it 100% Magento compatible
- Pre-Integrate most used Checkout Extensions
- Make it configurable
- Save Time and Money on Implementation
EASY CHECKOUT FOR MAGENTO
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DEMO.
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CONVERSION RATE OPTIMIZATION.
- Online Marketing and Conversion Optimization are key factors for a
successful E-Commerce Business
- Think about Conversion Optimization before planning your eShop
- Conversion Optimization is an on-going Process: Analyse, Optimize,
Measure
- The CS2 Easy Checkout Module provides a good Basis for a Conversion
optimized Checkout
- Next Steps: Combine Steps, Add Facebook Connect, OpenID (Google
Connect)
CONCLUSION
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CS2 AG
PLATINUM MEMBER TYPO3 ASSOCIATION
MAGENTO GOLD PARTNER
SUGAR SILVER PARTNER
CUSTOMER RELATIONSHIP MANAGEMENT
ELECTRONIC COMMERCE
ONLINE MARKETING
Gerbegässlein 1 | CH-4450 Sissach
Feldeggstrasse 55 | CH-8008 Zürich
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www.CS2.ch