increase uptake and engagement with your event app
Post on 19-Oct-2014
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DESCRIPTION
Discover why focusing on launching and marketing your Event App is worthwhile and when, where and how to get the best uptake and engagement.TRANSCRIPT
Increase Uptake and Engagement with your Event
App
Solutions for:
Agenda
1. The Benefits Why focusing on Marketing and Launching your solutions is worthwhile
2. The StrategyWhen, where and how to get the best uptake and
engagement
The Benefits Why focusing on launching and
marketing your event app is worthwhile
Exhibitors, Sponsors and Partners:• More Exposure; more from their participation
For Attendees:• More successful networking, better time management
For Organizers:• Intelligent insight insight attendee behaviors to analyze and personalize
Increase Uptake and Engagement
The StrategyWhen, where and how to launch
and market your solutions
When used alongside a web
portal
Web gives your attendees a reason to start using your
solutions early
The Strategy – Web and Mobile
Have it live early• At least a month before
registration• More chance to get better
uptake• More time to plan on the
desktop
Integrate with your registration• Prompt to download at registration• Provide an app username & password
at registration
The Strategy – From Registration
The Strategy
On registration badges• Add a QR code for the mobile app on the
back of the badge
Only provide e-badges in the app• Instead of physical so that it is imperative
to download the app
The StrategyEvent Website• Banners throughout your website
On Mobile Website• Add as a pop-up, linking straight to
the correct app marketplace
Email Signatures• For all employees, featuring a
Download the app/use the web portal
Promotional Video• Add to YouTube and onto your
website
3 MONTHS
2 MONTHS
1 MONTH
In your Event Brochure • Highlighting key benefits and
inclusion of a download QR code
Email Marketing• eBlast dedicated to the app• On all event communications
Competition or Exclusive Content• Incentivize downloads
The Strategy – 2-3 months before the event
Signage• Encourage to download the app
Dedicated Event App Promotion/Support Staff• Re-enforce the benefits
WiFi Hotspots• With app signage
Announce the App at Start of Sessions• Get in front of large amounts of
attendees
At the Event
Continue to use the app for year-round engagement to ensure a receptive audience next time around!Turn it into a news style app and share relevant event and industry content
Top Tip!
Questions?
We’d love to hear from you!