increase traffic to your website - part 2: social media
DESCRIPTION
Explore social media for small business and engage your customers online! Learn how to leverage the most popular sites, how to build followers, and how to apply a deliberate strategy that will build your business using social media.TRANSCRIPT
Increase Traffic to your website [session 2]: Leverage Social Media to get More Business
Beth [email protected]
630-330-9825
@CopyWriterBeth
630-717-8332
@PatPriceInfo
shift in marketing
Pull
Push
how to get results
Website
SEO(Keywords)
Link strategy
Social Media
Small Companies Do More Inbound
Source: Hubspot’s State of Inbound Marketing Report - http://bit.ly/aewfHr
social media cycle
listen
strategy
contentmanage
commit
Listen
• Monitor your company, products, your industry, competitors, your “image”
• Set up tools [google reader, alerts]
listen
strategy
contentmanage
StrategyGoals
– Increase traffic to your company’s website– Build brand awareness– Increase sales or leads– Increase customer loyalty– Reputation management– Solicit feedback on products, projects, and new concepts– Gather information
Strategy– Company versus personal brand– Carve out niche (Keywords)
Plan– How you’ll participate: level of engagement, your voice– Content you need to create– time will you devote– How to integrate with other marketing– Training program
listen
strategy
contentmanage
ContentAdd value
– from other sources– Keyword relevant– original content true to your brand
Presence– Build profile
Engage– Keep the tone conversational– Fill out your profiles and Include a photo– Give without expecting to get– Listen– Show respect– Be consistent– Bridge your online efforts (and relationship building) with offline meetings and networking
listen
strategy
contentmanage
Demo time!
You need your own CONTENT to be successful with social media.
don’t just take my word for it…
“Without content, using social media as a distribution mechanism and conversation starter is pretty pointless.”Joe Pulizzi, founder of Junta42
“Great content gives social media life, by giving people something more interesting to talk about than what they’re ordering right now at Starbucks.”Sonia Simone, senior editor at Copyblogger
“Spend resources on creating content, more than beautiful design.”Mike Volpe, vice president of marketing at HubSpot
social media loves content
Yourwebsite
Press releases
Slides
Images
Blog
Video
Articles
what if you don’t have content?
5 Easy Steps to Content That Drives Traffic!
#1: Who are you talking to?
B2B Markets:• What industry?• What location?• What size?• What title/position? B2C Markets:
• What location?• What gender?• What age?• What income?
#2: What will you say?
KEYWORDS!
Wordtracker Keyword Questions Tool
#3: How will you say it?
Yourwebsite
Press releases
Slides
Images
Blog
Video
Articles
#4: When will you say it?
• Plan at least 3 months out• Use a mix of keywords/phrases• Use a mix of tools• Be flexible
Consistency is the key to success!
#5: Say it!
How to?
Company News
Keywords
EZ Content Template
1. Who is your prospect?2. What do you want your prospect to do/feel?3. How will your content help your prospect? 4. What does your prospect need to know?5. What questions your prospect will have?
post content on the Web
Yourwebsite
Press releases
Slides
Images
Blog
Video
Articles
SEO Pay-Per Click
Off-LineSocial Media
Manage
Nurture– Ongoing relationships– Create new partnerships– Bridge online and offline
Measure and manage– Hootsuite, tweetdeck, ping.fm…– Google analytics– Hubspot
listen
strategy
contentmanage
tools
Keyword research:google.com/sktool/ https://adwords.google.com/select/keywordtoolexternal http://labs.wordtracker.com/keyword-questions
Social Media:twitter.comlinkedin.comfacebook.comtweetdeck.comhootsuite.com
Blogs:
Make ConnectionsTargets
Mass Techniques
Focused Techniques
YOUCopyright © 2010 The Price Group, Inc.
Connectors Mentors Referral partners Leads Influencers
Online Networking Face-to-face networking
Interviews Email Conversations Letters
GET FOUND
You
Social Media
Connectors Mentors Referral partners Leads Influencers
Your BrandSM profiles Content BlogSM posts Videos Articles
Online Networking Face-to-face networking
Interviews Email Conversations Letters
YOU
Get Found
Copyright © 2010 The Price Group, Inc.
Twitter Drives More Leads for B2C
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
shift in marketing
Pull
Push
social media cycle
goals
strategy
plan
presence
listen
commit
engage
content
nurture
measure
your personal BRAND
Skills and knowledge
PersonaExperience
message
philosophy
proof
energy
your image
Copyright © 2010 The Price Group, Inc.
Profile Pics Attract Twitter Followers
Source: Data from Twitter Grader - http://bit.ly/cgTEj0