Facebook Webinar

30 Tips in 30 Minutes

My background

• Delivering Digital Marketing Courses since 2008• Mentoring Business Owners• Co-founder of the Digital Business Institute• Emerised in this topic on a daily basis

Client Challenges

• Ongoing support• Keeping up to date with changes• ‘No time’ perception, in reality it is actually a change in habit• Results are not instant

“...to learn and not to do is really not to learn”Stephen Covey

This Webinar

• 30 Tips• Upcoming Training Programme• Q & A• A link to the Video Recording will be sent by email• Support information and links• Sales• Direct – Order Online i.e. product or service• Indirect – Professional, Front of Mind, Regular Posts, Grow Email List

Terms/Disclaimer

• Information provided based on experience and advice (including Facebook Account Managers)

• We accept no responsibility or liability for any results or actions, damage or loss that may occur as a result of using Facebook.

• Facebook Rules/Features change regularly

Tip #1 - Cover Image Design

• Use high impact professional design that compliments your business

Tip #2 - Cover Image - Call to Action

• Include a call to action • Example - Click here, Like, Call

Today, Buy Online• Rule changed on July 1st

• You can also to this with your profile image

Tip #3 - Cover Image Link

• Add a link to the description e.g. to website, online shop (product)

Tip #4 - Cover Image – change it regularly• It will freshen up your page• It will appear in people’s newsfeed• Get a template designed and change text yourself

Tip #5 – Highlight Images

• Get images designed to the correct Facebook Image Dimensions• Then highlight the image• It will then be the full width of

the Timeline• Include ‘Call to Action’ and a link

as per Tip #3• You can also ‘Pin to Top’ from

here to keep a particular post at the top of your timeline/page

Tip #6 – Customised Tabs

• Great for ‘Call to Action’ – Sign Up, Link to Website, Order Online • Links to ‘how-to’ videos will be sent by email

Tip #7 – Organise Customised Tabs

• Call to Action Tabs in top row

Tip #8 – Page Category

• Change from Local Business to Company and add your promise/unique selling point/call to action

Tip #9 – Facebook Posts

• Posts that get interaction get more views• People will stop seeing your posts if they don’t interact

Tip #10 – Facebook Posts - Use Questions• Ask a question/get feedback• Finish your post with a question• Feedback Example - Next webinar

time –please vote: 2pm, 4pm, 6pm or 8pm. Please enter your preferred time in the comment section below. ?

Tip #11 – Facebook Posts – When?

• Check your Facebook Insights• https://www.facebook.com/insights/• Click “When Your Fans Are Online”• Then schedule your posts accordingly

Tip #12 – Facebook Posts – Off Peak

• Schedule posts when your competition are asleep but customers may not e.g. 6am• Or swing by for a coffee

tomorrow, it’s on the house (with promo phrase)

Tip #13 – Facebook Posts – What gets interaction?• Check your Facebook Insights• https://www.facebook.com/insights/• Click “Best Post Types” – Photo and Video get most clicks this example

Tip #14 – Facebook Insights – Demographics • Check your Facebook Insights• https://www.facebook.com/insights/• Look at other stats e.g. Fans Age and Gender• Check insights of the competition

Tip #15 – Facebook Posts – YouTube

• Search YouTube for appropriate videos• Post a video on your Timeline• Ask for Like & Share

Facebook 6 Month Mastery Programme • Complete online course – no travel• Over 50 x 5 Minute ‘how-to’ videos• 24/7 Access• Learn at your own pace AND give access to other staff members• Weekly support via email and a Facebook Forum• Ask questions as you progress• Videos covering Facebook changes will be added• Full Price for 6 months is €297 - less than half price for webinar viewers

Tip #16 – Posts - Use ‘Like’ & ‘Comment’• Post a statement• Then ask people to ‘Like’ if they agree, comment if they don’t

e.g. Apple release iOS7 – Click ‘Like’ if you think it’s better, comment if you don’t.

Tip #17 – Facebook Posts – Photos in comments• Recent change – photos in

comments• Ask people to upload a photo

into the comment box – monitor this• 2,691 People saw this post –

almost 30% of their Likes.

Tip #18 – Direct Selling – Order Online• Direct link to a specific product that can be bought online• If you do not have an online shop, consider setting up a PayPal

account and button for a specific product• Easy to set up – Bonus Course in Facebook Mastery Programme• Shoppers can use Credit Card or PayPal

Tip #19 – Facebook Lists

• Use lists to share content from other sources• Create Lists – Health, Fashion, Technology• Local• Humour• Competitors

Tip #20 – Your Page can Like other Pages – B2B• Switch to using Facebook as your Business• Like and comment (appropriately) with other business pages

Tip #21 – Share Content – B2B

• Switch to Business Page• Share content from existing and potential

clients• Shares can be seen by Page Owner

Tip #22 – Run a competition

• Post a nice image of the Prize• Prize should be related to your business• Invite people to Like or Comment to enter• Share to enter is not allowed• Use a Tab to ask for email address• People have eye on the prize not on the brand• Read Facebook Competition Rules

Tip #23 – Facebook Places

• If you have a public premises e.g. shop, restaurant, hotel etc.• Set up/Claim Facebook Place• Connect to Business Page• Encourage/Incentivise ‘Check-Ins’• Social Proof

Tip #24 – Facebook ‘Phrase’ Promotion• Example - drop in and say ‘blue sky’ and receive ……

Tip #25 – Facebook Offers• Design a high impact image displaying your offer• Choose an expiry date• You can add a website link & promo code• You can limit the number of claims• You can set a reminder date & time• You can target people by location, age, gender and

when to publish the offer• Choose your budget for promoting the offer• Add terms & conditions • People who claim the offer present an email to you• Their friends see that they claimed the offer• Offer may not be redeemed but it is seen

Tip #26 – Facebook Ads - Audience

• Location• Age• Gender• Precise Interest• Broad Categories

• Interests – Health & Wellbeing• Family Status – Parents• Events – Birthday in the next week• Business/Technology – Small

Business Owners

Tip #27 – Facebook Ads – Audience - Part 2• Friends of your existing ‘Likes’• People will see friends’ names with the ad

Tip #28 – Facebook Ad Images – Right Column• Yellow – Yellow Box around image• Not too much detail• Stand 10 feet from computer• Image consistent with message• Choose where people land when they click

Tip #29 – Facebook Ads – Power Editor • Use Power Editor to place ads

in the News Feed – 30% higher click through rate (CTR) than ads in the right column• They also have a Like Button• Power editor gives you a lot

more options and control• It is a Google Chrome Plugin• Module in Mastery Programme

Tip #30 – Smart Phone

• Upload Photos• Upload Video• Pages Manager App

Facebook 6 Month Mastery Programme • Starts October 7th

• Runs for 6 months - March 2014• Full Price €297• Webinar VIP Price €97 (€119 incl. VAT)

• €200 Discount• 30 Day Money Back Guarantee

How to Order

Visit www.digitalbusinessinstitute.com/vip

Q & A