increase revenue using search engine optimization (seo) for your e-business dr manzur ashraf seo...
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Increase Revenue using search engine optimization (SEO) for your E-Business
Dr Manzur Ashraf
SEO Consultant in Melbourne (Private consultant for some high profile industries) at present
BSc Computer Science & Engineering, BUET
PhD IT, ITR, UniSA, Australia
Postdoctoral Research Fellow, Uni of Adelaide, Australia
http://manzur-ashraf-seo-melbourne.com/
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http://manzur-ashraf-seo-melbourne.com/
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Well known but important
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Conversion
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•LESSONS LEARNED??
KNOW YOUR BUSINESS& IDENTIFY IMPROVED PROCUDURES FOR YOUR BUSINESS
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SERPs: The Benefits of Being No. 1:CTR (Click Through Rate) success
“SEO” (head terms)
“SEO Consultant Melbourne”“SEO tutorial link building”(Long tail terms)
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Case studies about the industries• 1st Page for a targeted keyword in 2 weeks
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They actually have strengths
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They are in First Pages Always – Tourists will get him always :-)
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Impressions doubled in only 20 days!!! – DEC 2014
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Local Optimization – Dated on December 2014
• Local Optimization for belictools.com.au only in 3 weeks:
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All About POOLS – all of their keywords TRAPPED :)• The site is: http://pool-coping-tiles.com.au/ (Age: 6 months)• Captured ALL the keywords in FIRST PAGE before Christmas — Happy Holidays :-)
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General SEO targets (Example: Oct 2014)
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General SEO targets (Example: Oct 2014)
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Example 2
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A site has been optimized for all location (across all states)
• Site: blusetone-pavers.com.au• DECEMBER is the worst time for this stone business and the reading was done on
30th December. So some of the impressions are negative.
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Satellite Sites: Captured 7 out of 10 positions in FIRST page for a desired keyword :-) [Dated on 5th January 2015, Melbourne]
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Pitfalls and fallacies in SEO• Copy-Paste contents then refinements• Link building ??• Ideas not categorized / classified in writing• Accessibility (UI) -- responsiveness• Keyword stuffing• Adwords (PPC) can help organics ??!!• Email marketing can help organics ??!!
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Strategies required for the career development in SEO• INTERESTS + Observation• Understanding UI (User Interface) & Accessibility
principles • Understanding CODES & EFFICIENCY of algorithms• Understanding Marketing Principles (email, social
network)• Interests in Web User Behavior (Analytics)• Forum participation and Listen to the experts
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Q/A Discussions / Collaborations
• http://manzur-ashraf-seo-melbourne.com/
•Email: [email protected]
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