increase business and sales with bobblehead promotional items

11
Corporate Promo Ideas from Baseball’s Bobblehead Craze

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Baseball teams know what brings fans to the ballparks these days: Bobbleheads! Businesses, large and small, need to learn from baseball's bobblehead craze and add bobbleheads to their marketing / branding strategy. Take tradeshows for example. If you're trying to increase booth attendance, you have to generate buzz. Boring cups and pens don't cut it anymore. Creative custom bobbleheads are the new promo sheriff in town. They do a much better job of building brand awareness and closing deals. Visit http://www.CustomBobbleheads.com to boost your business!

TRANSCRIPT

Page 1: Increase Business and Sales with Bobblehead Promotional Items

Corporate Promo Ideas from Baseball’s Bobblehead Craze

Page 2: Increase Business and Sales with Bobblehead Promotional Items

Down 2.9% as of May 29, 2013 compared to same point in 2012

Baseball Attendance Down

Excuses include: Weather Ticket Prices TV Home Amenities Miami Marlins

Page 3: Increase Business and Sales with Bobblehead Promotional Items

Bobbleheads to the Rescue

14% Average attendance increase because of promotions

4.8% Average attendance increase because of bobbleheads

50% Increase in attendance for Mariners on Ken Griffey Jr. bobblehead day

Page 4: Increase Business and Sales with Bobblehead Promotional Items

Fun with Numbers7,000

Average increase in number of fans who attend Minnesota Twins games due to bobbleheads

550,000 Projected number of bobbleheads L.A. Dodgers

will give away in 2013

#1 Dodgers lead league in attendance

Page 5: Increase Business and Sales with Bobblehead Promotional Items

What Does It Mean For Business?

Creative and fun WINS new customers. Dull and boring LOSES customers.

THINK OUTSIDE THE BOX

Page 6: Increase Business and Sales with Bobblehead Promotional Items

Tradeshow Example

Tradeshow Objectives:• Sales• Product

Launch/Showcase• Communication• Distribution• Brand Awareness

Page 7: Increase Business and Sales with Bobblehead Promotional Items

Tradeshow Booth BuzzCreating BOOTH BUZZ is CRITICAL for attendance!

NO BUZZCups, Pens, Shirts

BUZZCustom Bobbleheads

Page 8: Increase Business and Sales with Bobblehead Promotional Items

Bobblehead IdeasCompany bobbleheads include:

• Mascot• Logo• CEO• Popular Employee• Sponsored

Athlete/Team/Celebrity

Page 9: Increase Business and Sales with Bobblehead Promotional Items

Premium Advertising• Bobblehead buzz brings eyes to your

company, products, and services

• Raffle drawing produces lead cards for sales team

• Winners show off bobbleheads at home and in the office

• Branded bobblehead, sitting on decision maker’s desk, makes your company their #1 choice

Page 10: Increase Business and Sales with Bobblehead Promotional Items

Sources• FOX Sports - “Baseball suffers drop in attendance,” by Ken

Rosenthal; June 5, 2013

• American Business Journal - “An Analysis of the Effects of Specific Promotion Types on Attendance at Major League Baseball Games,” by Thomas Boyd and Timothy Krehbiel; Fall 2006

• ABC News - “Baseball Bobble-Head Dolls are the Rage;” August 20, 2013

• Wall Street Journal - “Behold the Power of a Free Bobblehead Doll,” by Geoff Foster; August 27, 2013

Page 11: Increase Business and Sales with Bobblehead Promotional Items

Are you ready to bring in new business?Visit

CustomBobbleheads.com to seal the deal!