incorporating social media in exercise design.slideshare
TRANSCRIPT
by Mary Jo Flynn
INCORPORATING SOCIAL MEDIA IN EXERCISE DESIGN
@MaryJoFly
Overview
Be Interactiv
e
#SMEM
@MaryJoFly
Social media review Exercise types and social media
uses Open and closed systems Using social media as injects Evaluating exercises
Exercise Design Assumptions
POLICIES
TRAINING
ACCESS
Are your messages making a difference?
Work with traditional media not in place of them.
What is being said in your neighborhood?
Identify rumors and develop plans to address them.
The community expects your responses to be fast!
Discussion Based Exercises
Seminar Workshop Tabletop
Live TweetConstruct Messages
Simulate Injects
Record videoPlay
content
Play content
Play content
Off-site speakers
Off-site speakers
Simulate injects
Networking events
Discussion groups
Discussion groups
Operations Based Exercises
Game DrillFunctio
nalFull
Scale
Public actions
Filter live data
Filter live data
Sim cell
Resource injects
Resource injects
Resource injects
Resource injects
Injects InjectsLive
recording
Live recordin
g
Injects Sim cell Sim cell Sim cell
First do no harm. Open systems are susceptible to mistakes going viral
Closed loop can be a private system or build fake content to use as injects
http://bit.ly/fakeTwitter
Use real stories for exercise injects
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Archive real incidents using a variety of platforms
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Benefit the community with a real issue or existing campaign
Evaluate lessons learned via online tools like Google Forms to collect data and archive sessions with archive tools
Resources and References
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Resource Web LinkSM Tabletop Lessons Learned http://bit.ly/SM_TTX
Video: Fake social media http://bit.ly/fakeTwitter
Big book of virtual team building games
ASIN: B005NASIIS
50 Digital Team Building Games ASIN: B007SI4UJE
Video: Cheryl Bledsoe – Practice Safely: Exercises & Drills in Real
Time mediahttp://bit.ly/Bledsoe13
Geolocation search techniques by Gahlord Dewald @Gahlord
http://ht.ly/gij6x
Verifying your Government Twitter Account
http://bit.ly/TwitVerify
QR Code CERT Exercise http://bit.ly/QRCERTGame
Sample Archived Incidents
Title Web LinkLA Arson Google Maps http://bit.ly/tRrUhj
LA arson http://bit.ly/LAarson2
LA Wind http://bit.ly/LAwind2
NJ Sandy Recovery http://bit.ly/NJ_Sandy
CA WX Atmospheric River http://bit.ly/CAWXriver
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Simulation Environments
Simulation Tool Web link
Chatter www.chatter.com
Yammer www.yammer.com
Simulation Deck Simulationdeck.nusura.com
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Stay Fit & Exercise
Exercise 3
Conference Homework
Use the final exercise provided on the session handout. Didn’t receive one? Download it here:
You have until the last day of the conference to complete these 6 tasks.
Share your experience on the Conference Tag #IAEM13
Make a public commitment
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Use tag #IAEM13 and share one thing you plan to implement
Contact
Slideshare.net/mjflynn001 Contact
Mary Jo Flynn, MS, CEM
http://about.me/mflynn