income = f (visitors) y = f (x) y = income in € x = number of vistors per day
TRANSCRIPT
Income = f (visitors)y = f (x)
y = income in €x = number of vistors per day
Income = f (visitors)
pcm 3.000 € 3.000 visitors/daypcd 100 € 3.000 visitors/day
Period Income (€) No of visitors/day
Cost per click 0,1 €
• Google adwords
Cost per click 0,1 €
per click COST pcd No. of visitors/day Monthly
0,1 € 10 € 100 visitors/day 300 €
0,1 € 20 € 200 visitors/day 600 €
0,1 € 50 € 500 visitors/day 1.500 €
0,1 € 100 € 1.000 visitors/day 3.000 €
0,1 € 150 € 1.500 visitors/day 4.500 €
0,1 € 200 € 2.000 visitors/day 6.000 €
0,1 € 300 € 3.000 visitors/day 9.000 €
0,1 € 500 € 5.000 visitors/day 15.000 €
Ratio earn/cost = 1/3 for cpc
• 33% income
• 66% lost
FreeM “Free Marketing”
• Time or
• Money
ROI
• Return on investment
ROI for SEO
Cost 3 months for SEO work
To reach no. of visitors/day
Earnpcd
ROI days
500 € 100 visitors/day 3 € 150
750 € 200 visitors/day 7 € 113
1.000 € 500 visitors/day 17 € 60
2.000 € 1.000 visitors/day 33 € 60
3.000 € 1.500 visitors/day 50 € 60
4.000 € 2.000 visitors/day 67 € 60
5.000 € 3.000 visitors/day 100 € 50
10.000 € 5.000 visitors/day 167 € 60
SEO in practiceVISITORS - SEO WORK over 3 months
and 2 months setup time
0
500
1000
1500
2000
2500
3000
0 1 2 3 4 5 6 7 8 9 10 11 12
MONTHS
VIS
ITO
RS
Total effect should be 202.500 or 20.000 € 45.000+90.000+67.500 and
remain 45.000 after VISITORS - SEO WORK over 3 months
and 2 months setup time
0
500
1000
1500
2000
2500
3000
0 1 2 3 4 5 6 7 8 9 10 11 12
MONTHS
VIS
ITO
RS
500 x 90 = 45.000 750 x 90 = 67.500
1.000 visitorsX 90 days = 90.000
Additional slides
• Just nice slides!
SEO vs CPC
€ £ $
Famous Cartoons
Famous Cartoons