What Affiliates Have to Say

STUDY METHOD• 375 Affiliates surveyed across 54 countries• Data collected on:

• Affiliate demographic & income• Communication preferences• Marketing practices• Industry Participation

Sample Demographic•Male – 83%•18-25 years of age – 10.7%•26-35 years of age – 41.3%•36-45 years of age – 26.9%•46-55 years of age – 14%

Demographic cont’d…Affiliate Experience

Number of Years as an Affiliate•< 1 year – 17.2%•1-3 years – 41.2%•3-6 years – 23.2% •> 6 years – 18.4%

Affiliate Income

•67.6% long tail affiliates earning < £3,000/month•6.6% of affiliates earn £60,000+/month

Marketing Practices• 60% of sample use website advertising to promote affiliate programs • 33.3% use email marketing• 30.7% use blogs

Regions Promoted

Affiliates surveyed reported a very strong or strong promotion focus in:

United Kingdom - 71.3% Spain – 38.6% Canada – 58.4% Sweden – 32.4%Australia – 45.0% South America – 24.8% Germany – 42.7% Asia – 20.6%

Gaming Products Promoted

  Strong or Some or Not

  Very Strong Moderate Promoted

  Promotion Focus Promotion Focus  

Casino 64.9 20.7 14.3

Poker 68.7 23.8 7.5

Sportsbook 44.7 32.8 22.5

Bingo 33.2 36.1 30.7

Skill 15.6 29.5 54.9

Mobile 23.6 34.6 41.8

CommunicationPreferred communication methods with Affiliate Managers:

•Email – 80.2%•MSN – 45.9%•Telephone – 43.0%•In person – 39.6%

Industry Participation

Events Frequently Attended: •CAP Euro Barcelona 18.2%•CAP London 17.4%•Amsterdam 16.5%

Survey FindingsStrong promotional focus continues to be on casino, poker and sportsbettingBingo affiliates growing Majority of affiliates prefer regular & instant communication with affiliate managersAffiliates with higher levels of experience & income place higher value on industry events as a means to network & collect more business

ConclusionSurvey Reinforced What We Already Know…..

Long tail affiliates continue to make up the majority of affiliates – evidence of growth opportunities

Till the next……THANK YOU!