incident tech guestlecture
DESCRIPTION
TRANSCRIPT
Idan Beck Founder
Josh Stansfield Marketing / Brand Development
Who We Are• Graduates of Berkeley, Davis, Cornell
• Former employers: Microsoft, Cisco, Activison/Red Octane, Red Bull
• Music Enthusiasts
How It Started
Product Slides Redacted
Check us out online for more info:• IncidentTech.com• @IncidentTech• IncidentTech.tumblr.com
Using Social Media to Build Communities and Spread Ideas
Baked In
1. Check in on Foursquare2. Tweet about it
(#companyname)3. Upload a photo to
Facebook, tag yourself
for….vs.
Leverage Existing Behavior
If Your Product Is an ExperienceDocument It
Kaskade in London (May ‘11)Shot by Justin Nizer / Eyewax
http://www.youtube.com/watch?v=HIOvzfNv12s
Utilizing Social Media to Empower Disruptive Ideas
Unlikely Ideas
Social interconnectivity enables ideas that would otherwise never see the light of day.
Unlikely Business CapabilitiesScalable connectivity enables previously expensive capabilities in
otherwise limited organizations
Making it Happen
Social Media is not a cure-all, the internet is the ultimate democratic platform
Value Social Mobility
Social Mobility
Real life networks are vertical focusing on like minded individuals
Most relevant social networks are horizontal allowing for social mobility
Some Examples
Questions?