inbound marketing presentation harvard+wharton
DESCRIPTION
Talk given to HBS and Wharton MBA By Higherclick SEO Director Gael Breton onTRANSCRIPT
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INBOUND MARKETING FOR STARTUPS
GAEL BRETON
@GAELBRETON
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HOW DO MOST PEOPLE BUY IN 2011?
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OR
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HOW DO WE GET INTO THE NATURAL BROWSING STREAM WITHOUT DISRUPTING IT?
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AGENDA
• Strategy – Optimize SEO
• Blogging
• Social Media
• Discussion Marketing
• Product Based Strategy
• Real life events
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SEO
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SEO – PREPARE FOR THE WARhttps://adwords.google.com/select/KeywordToolExternal
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SEO – CLAIM LOCAL LISTINGShttp://www.google.com/placesforbusiness
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SEO – GET AN AFFILIATE PROGRAMhttp://www.hasoffers.com
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BLOGGING
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BLOGGING – PICK THE RIGHT PLATEFORMhttp://wordpress.org/
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BLOGGING – WHAT TO WRITE ABOUThttp://www.seomoz.org/beginners-guide-to-seo
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BLOGGING – GET VIRALhttp://www.paywithatweet.com/
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BLOGGING – GET VIRALhttp://export.ly/
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SOCIAL MEDIA
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SOCIAL MEDIA – CHOSE YOUR TARGET
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SOCIAL MEDIA – CONNECT WITH THE COMMUNITYhttp://followerwonk.com
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SOCIAL MEDIA – CONNECT WITH THE COMMUNITYhttp://findpeopleonplus.com/
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DISCUSSION MARKETING – GUEST WRITING
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DISCUSSION MARKETING – ANSWER QUESTIONS
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DISCUSSION MARKETING – FORUMS AND BLOGShttp://www.google.com/alerts
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REAL LIFE EVENTS
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ORGANIZE MEETUPShttp://www.meetup.com
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SPONSOR CHARITIES AND STUDENT GROUPS
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THE END
@gaelbreton