Inbound Marketing Operations

Introduction

relevance.com | @drelevance

• Formerly Slingshot SEO• Inc. 500 – 2011 & 2012 • Delivering Earned Media through

Digital PR and Content Marketing• Over 10,000 Online Media

Relationships

Introduction – Chad Pollitt

• Director of Marketing at digitalrelevance• 3 Year HubSpot Customer & Partner• Former Army Commander and Iraq War Veteran• Co-author of

The Enterprise Blog Post Optimization Guide• Featured in The Wall Street Journal, Inc., New York

Times, BtoB Magazine, Forbes and others

relevance.com | @ChadPollitt

Inbound Ops – Offer

relevance.com | @ChadPollitt

Inbound Ops – Landing Pages + CTAs

relevance.com | @ChadPollitt

Inbound Ops – Lead Nurturing

relevance.com | @ChadPollitt

Inbound Ops – Email

relevance.com | @ChadPollitt

Inbound Ops – Blog, Earned, Owned

relevance.com | @ChadPollitt

Inbound Ops – Social Media

relevance.com | @ChadPollitt

Inbound Ops – Analyze & Adjust

relevance.com | @ChadPollitt