inbound marketing - hiring the right social media people - darc scoring matrix - january 2010
DESCRIPTION
Are you hiring the right social media marketing professionals? This spreadsheet quantifies the Digital Reach, Analytical Chops, Market Reach and Content Creation abilities for marketing professionals who are being hired for an Inbound Marketing role. There is a companion blog post called "Are You Hiring the Right Social Media Horses?" by Tom Humbarger that explains the background of this worksheet. The worksheet is also embedded in that blog post. The blog post is available at http://tomhumbarger.wordpress.com/2010/01/26/are-you-hiring-the-right-social-media-horses/.TRANSCRIPT
Question D A R C Scoring
Blogging
How long have you been
blogging?x x x
5 for > 3 years
3 for 1 to 3 years
1 for < 1 year
0 for never
How many blog posts have you
written?x x
5 for over 100
3 for 25 to 100
1 for 10 to 25
0 for none
How many times do you post per
month?x x x
5 for > 8x
3 for 3 to 5x
1 for 1 to 2x
0 for none
How many visitors does your blog
average per month?x x x
5 for > 2500
3 for 1000 to 2500
1 for 100 to 1000
0 for none
How long have you been on
Twitter?x
5 for > 2 years
3 for 1 to 2 years
1 for < 1 year
0 for none
How many updates have you
made?x x x
5 for > 1500
3 for 500 to 1500
1 for 100 to 500
0 for < 100
How many followers do you
have?x x
5 for > 1500
3 for 750 to 1500
1 for 100 to 750
0 for < 100
Factors
Inbound Marketing Professionals - DARC Factor Scoring Matrixby Tom Humbarger
by Tom Humbarger Creative Commons Share Alike License http://tomhumbarger.com
Question D A R C Scoring
Factors
Inbound Marketing Professionals - DARC Factor Scoring Matrixby Tom Humbarger
How many people are you
following?x x
5 for > 1500
3 for 750 to 1500
1 for 100 to 750
0 for < 100
What is your average tweets per
month?x x
5 for > 100
3 for 50 to 100
1 for 10 to 50
0 for < 10
What is the quality of your
tweets?x x
5 for > 75% with links
3 for 25-75% with
links
1 for < 25% with linksHow do you measure the quality
of your tweets?x x x
5 if use HootSuite,
Bitly or other URL
tracking
0 if not measuring
How complete is your profile? x
5 for 100%
completion
3 for > 75%
1 for < 75%How many connections do you
have?x x
5 for > 150
3 for 50 to 150
1 for < 50
How many groups do you belong
to?x x
5 for > 7 groups
3 for 3 to 7 groups
1 for < 3 groups
0 for 0 groups
How frequently do you update
your status?x x x
5 for weekly
3 for monthly
1 for > monthly
0 for never
Are you using any advanced
features like Amazon Reading
List, Slideshare, Twitter
connection or blog linking?
x3 for Yes
0 for No
by Tom Humbarger Creative Commons Share Alike License http://tomhumbarger.com
Question D A R C Scoring
Factors
Inbound Marketing Professionals - DARC Factor Scoring Matrixby Tom Humbarger
Have you ever used LinkedIn
Ads?x x
3 for Yes
0 for No
How complete is your profile? x
5 for very complete
3 for pertty complete
1 for having an
accountIs your blog connected to
Facebookx x
3 for Yes
0 for No
How many friends do you have? x x
5 for > 100
3 for 25 to 100
1 for < 25
0 for 0
How many Groups or Fan Pages
do you belong to?x x
5 for > 10
3 for 5 to 10
1 for < 5Have you ever used Facebook
Ads?x x
3 for Yes
0 for No
Other Platforms
Have you posted videos on
YouTube or other video service?x
3 for Yes
0 for No
Have you posted documents on
Slideshare or other document
service?
x3 for Yes
0 for No
Have you posted reviews on
Yelp?x
3 for Yes
0 for No
Have you used FourSquare or
GoWalla?x
3 for Yes
0 for No
Have you bookmarked content
on Delicious, Digg or other site?x
3 for Yes
0 for No
How frequently do you use or
review Google Analytics or other
web tracking tool?
x x3 for Weekly
0 for < Weekly
by Tom Humbarger Creative Commons Share Alike License http://tomhumbarger.com
Question D A R C Scoring
Factors
Inbound Marketing Professionals - DARC Factor Scoring Matrixby Tom Humbarger
How would you characterize your
Excel spreadsheet expertise?x
5 for Expert
3 for Experienced
1 for Newbie
0 for no experience
Tom Humbarger
http://tomhumbarger.wordpress.com
CC-Attribution Share Alike License - This spreadsheet was created by Tom Humbarger using terminology from
the Inbound Marketing book by Brian Halligan and Dharmesh Shah. It may be used under the Creative Commons
Attribution Share Alike License which lets others distribute, remix, tweak and build upon my work - even
commercially - as long as you credit me with the original creation and license any new creations under the same
license.
by Tom Humbarger Creative Commons Share Alike License http://tomhumbarger.com