Inbound Marketing

cb consulting

November 2009

Volker Ballueder

Managing Director

www.cb-consulting.co.uk

volker@cb-consulting.co.uk

Thanks goes to www.hubspot.com

• Email shots

• Direct Mail

• Tradeshows

• Seminars

• Cold Calling

• Advertisement

• Facebook: 5,800,000+ supporters

• Twitter: 450,000+ followers

• LinkedIn: 13,000+ views

• Hillary Clinton used traditional advertising.

• The world of advertising has changed, the way consumers make choices are different today than they were a few years ago. It is less about reach but about engagement.

• Social Media / Dialogue

• Create awareness, traffic, interest

• Create searchable content

• Generate qualified leads

• Support offline

• ...the more qualified links point to your site, the better your ranking (generally speaking).

• Generate a website with li(n)keable content:• www.volkerballueder.com

• www.coachingfutures.com

• www.balamadana.com

• Make sure to use social bookmarking, Twitter,Flickr, Facebook & more to signpost your site.

• Support the content by writing SEO friendly, engage with visitors & open the dialogue.

• Twitter @ballueder

• Blog: www.volkerballueder.com

• LinkedIn: http://www.linkedin.com/in/ballueder

• Slideshare: http://www.slideshare.net/ballueder

• Facebook: http://www.facebook.com/ballueder

• PR / Online PR / Reputation Management

• Social Bookmarking

• Blog: SEO friendly through keyword enrichment

• Website: SEO friendly, link worthy content

• Interlinking of sites (see above)

• Online PR & comments on forums/industry blogs that link back to your site

• Use analytics to track incoming traffic and most “converting” keywords

• PPC campaign to support signposting

• Producing regular valuable content for blog

• Driving traffic to the site, engage with industry, fuel conversation

• Offering valuable content for download: e.g. whitepapers• Future: Webinars, webTV, Podcasts

• Survey, newsletter, etc. etc.

• Speaking at industry events

• PR: comments / opinion pieces

• Sponsoring events

• Arranging own seminar/events

• Engaging with industry bodies

• Entering Awards

1. Customize your URL with your name. My LinkedIn profile URL is http://www.linkedin.com/in/ballueder

2. Add Custom Anchor Text to Links. You can have up to 3 links on your profile to other websites, and these links pass SEO authority: “cbconsulting - Coaching”

• Remember who you are writing for: who is your target audience?

• Be personal!

• Bring news or something to speak about – don’t be boring!

• Paragraphs: bring in paragraphs, make the text flow

• Headlines: be creative, appealing & SEO friendly

• Images: put in some images, ppl like it. But don’t make them too big (download time)

Contact cb consulting today:

Volker Ballueder

volker@cb-consulting.co.uk

@ballueder