PROFILE

Strategic purpose of the station

‘‘ We are committed to increase the footprint of community radio stations across the country. Our vision is to ensure that there is a community radio station in every municipality. We have begun a process to look at the impact of the community radio support programme since its inception in 1998. . . . This will ensure an integrated approach to addressing the needs and challenges of existing Community Radio Stations and the establishment of new stations.’’

Address by the Deputy Minister of Communications Ms. Stella Ndabeni- Abraham’s, to Parliament 08 May 2012

Background

Inakekelo FM is a rural based non-profit community radio station based in Mthambothini, Mpumalanga. The station was born in 2010 at a community meeting and in 2011 it was registered as a non profit community organisation.

The station aims to be a credible source of information and a communication platform of choice in addressing cultural, economic, health and social wellbeing of the community.

Inakekelo means to Care and our slogan means we are here because of you.

Mission statement

We will strive to enrich our listeners lives by providing relevant information that enhances their life's choices and well being of the community

We aim to be the preferred communication platform in fostering the democratic values of the country and championing social justice for all.

Our content is driven by our community values.

Values

• Promote equal participation by women and men through programmes and community activities that promote gender equity.

• Promote the rights of vulnerable people and groups – through programmes that educate and promote the rights of children and people with disabilities.

• Respect for diversity – initiate activities that embrace and respect cultural and religious differences in the community.

• Economic empowerment – initiate and participate in programmes and activities that promote economic development and local community empowerment.

Values continued

• Adhere to high standards of ethical and responsible journalism – observe ethical and responsible journalism by disseminating of fair and balanced

• National unity and peace – initiate programmes and activities that promote culture of peace, co-existence and social cohesion in the community and country.

• Report without fear or favour to any person or institution and irrespective of gender or social status in community.

Coverage

Frequency • 87.5 / 107.6 Programming format• 60% talk and 40% music• Broadcast 24/7 Language • IsiNdebele – 60%• SiPedi – 10%• English – 30%

License areaDr. JS Moroka municipalityCoverage area1530.2 km2• Siyabuswa, Kwa Mhlanga• Marble Hall, Kwaggafontein• Tweefontein, Marapiyane• Moloto, Senotlelo, Moteti etc Listeners population sizeAn estimated 245 000

Demographics

Minimum per capital incomeAverage income of R76 000 per annumGrants account for a large portion of household income.

Education levels14% have no schooling 31% have grade 0 – 7 46% have grade 8 – 12 9% have diploma – Masters

Demographics5.3% peri-urban and 94.7% rural

Age Group0 – 14 years 12%14 – 35 years 21%15 – 64 years 59%65+ years 7% Females are a majority at 52.95% with males at 47.05% of the population.

Programmes Programme times Show title/name Saturday Sunday

00h00–06h00 Local and international music06h00–09h00 Vukani Ez’stjhaba 09h00–12h00 Asithuthukeni – motivational show Hlabelela – top 40

local artist Ezenkolo – spiritual issues

12h00–15h00 Bathini – education/health and social information sharing

Kungawe – listeners choice

Kungawe – listeners choice

15h00–18h00 Bathini – updates news/music/traffic Ziveze – music local events

Ziveze –music local events

18h00-19h00 Current affairs/news/traffic etc Sash’isgubhu – local & international music, and events

Ezingabuni – golden oldies, R & B, soul and traditional music

19h00–20h00 Emasimini - economic development and opportunities

20h00–20h30 Sports round up 20h30-21h00 Radio drama slot21h00-00h00 Zazi – traditions/arts/ culture/religion

and local musicMusic – by upcoming guest DJ’s

Music – by upcoming guest DJ’s

Advertising rates

The below rates are based on 30 seconds spotsProgramme times Monday to Friday Saturday Sunday

00h00 – 06h00 R 1 000.00 R   600.00 R    600.00

06h00 – 09h00 R 1 400.00 R 1 000.00 R 1 000.00

09h00 – 12h00 R 1 200.00 R    900.00 R    900.00

12h00 – 15h00 R 1 200.00 R    900.00 R    900.00

15h00 – 18h00 R 1 400.00 R 1 000.00 R 1 000.00

18h00 - 21h00 R 1 400.00 R  1 000.00 R 1 000.00

21h00 – 00h00 R    900.00 R    600.00 R    600.00

Goals and objectives

News • Collation, development and

production of local news content and distribution

Music • Selection, development,

recording and promotion of local artists

Marketing and Sales • To build the stations brand and

offer value to advertisers

Programming• Initiate, collate and the

production of content Digital technology• Maximise, manage and update

the station digital platforms Finance and administration• Creation of administrative

processes and procedures for a financially sustainable community radio station

Goals and objectives continued

Community outreach Governance – Board duties Increase community participation Partner with local and regional

interest groupingsIncrease brand presence in all

available platforms Profile and promote community

role modelsBuild and strengthen relations

with educational institutions

Develop and define governance issues and policy

Prepare and initiate programming with community

Leads the implementing of the stations objectives

Represent and promote the station Board members are elected for a

3 year renewable term

Dr JS Moroka municipality

It is a predominantly rural with agriculture and related services as the main sectors of employment

The municipality is one of the six municipalities forming the Nkangala District Municipality and it borders Gauteng Province to the south-west and Limpopo Province to the north

The municipality was established in 2000 as a result of an amalgamation of the three transition local councils, it is category B municipality.

The municipality has 61 villages, 31 wards with total population of 249 705 and 62162 household.

The vast amount of land in the municipality is under tribal and communal land ownership