in2010 fit4 generations
TRANSCRIPT
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Fit4Generations
“A multi-dimensional approach to conquering childhood obesity”
A joint venture-◦ COPA◦ MyMedInfo◦ MedText Publishing◦ Galen Press
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Genetics
Environmental factors◦ Home environment◦ Childcare◦ Schools◦ Community influencers◦ Accessibility to physical activity
Behavioral factors◦ Energy intake◦ Physical activity◦ Sedentary behavior
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◦ 80% of obese children grow up to be obese adults
◦ Often tied to socio-economic factors
◦ Prevalent in certain ethnic backgrounds
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70% of obese children have at least one of the following risks, 39% have 2 or more◦ Cardiovascular disease ◦ Cholesterol◦ Blood pressure◦ Diabetes (kidney failure)
Other health implications◦ Liver issues ◦ Asthma◦ Sleep apnea
Psycho-social risks◦ Low self-esteem◦ Hinder academic & social functioning
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Proprietary Data
Mobile Apps
E-mail Alert Service
Integration with LMS (Learning Management System)
Professional AccreditationEducational Tools
Data in the Public Domain Society-Generated
Data
User-Generated Data
Content Creation/Enhancement Tools
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It’s a Portal Solution With apps
◦ Gaming◦ Social networking ◦ Direct data entry
With content enhancement capabilities With e-mail alert services With educational tools
◦ Multimedia Videos Podcasts Webinars
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With LMS (Learning Management System) integration
With professional development/
accreditation (i.e., CMEs, etc.) Data & research capacities With customizable components
◦ Search by role (e.g., clinician, parent, etc.)◦ Materials provided are based on user-
specified role
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Medical /Allied Health Schools ◦ Associated health facilities
Healthcare Providers◦ Family practices◦ Pediatricians◦ Clinics
HMOs, Insurance Providers K-12 School Districts, Private Institutions
◦ School nurses◦ Nutritionists◦ Parents◦ Students
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Highest obesity in children 2-18◦ Mississippi – 31.4%◦ Alabama ◦ West Virginia ◦ Tennessee
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Core product◦ Aggregator- subscription based model
Plus product◦ Core + addition of specific, applicable functionalities
“a la carte”
Premium product◦ All-inclusive
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Gap in market◦ No link between practitioner & patient◦ Enable children & their parents by providing them
tools to get fit
Resources are not centralized today Aggregate and synthesize to add value to
content for uses at many levels Federal initiative that require K-12
programs are implemented to screen, prevent & correct childhood obesity
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Childhood obesity has a direct impact on long-term public health & healthcare costs
Eases burden on administrators Portal will create more childhood obesity data Fit4Generations empowers users for life in the
fight against obesity◦ Utilizes a variety of interactive tools
Publicly available funding/grants available
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$10M in first year◦ $2.5M at start◦ $2.5M at 6 months◦ $5M at 9 months◦ Provide usage metrics, feedback from user groups, etc.
$15M more over the next 2-5 years◦ Show sustained, measurable growth
Will supplement with other grants/publicly available funding
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Ray Alba Michele Ayers Carolyn Hassett Barbara Chin John Tagler Evelyn Jabri Chris Beckett