in the woods no one can hear you scream
DESCRIPTION
A keynote for marketing organization Marknadscheferna discussing the challenges and opportunities with multi channel communications and how to earn your brand advocate. Among other things.TRANSCRIPT
IN THE WOODS NO ONE CAN HEAR
YOU SCREAM
torsdag 19 januari 12
IN THE WOODS NO ONE CAN HEAR
YOU SCREAM
- NO BRAND ADVOCATES, NO VISITORS.- AN EXCELLENT SITE WILL NOT CONVERT WITHOUT VISITORS.
- USE EXISTING AND CHOOSE NEW RELEVANT ONES COM CROSS COMMUNICATE.
torsdag 19 januari 12
COMMUNICATE THROUGH
MULTIPLE CHANNELS
1torsdag 19 januari 12
COMMUNICATE THROUGH
MULTIPLE CHANNELS
1- USE EXISTING CHANNELS.
- PROMOTE ONLINE IN YOUR STORE FRONT.
- DO YOU SELL PHYSICAL PRODUCTS - PLACE A QR CODE PROVIDING MORE INFORMATION.
torsdag 19 januari 12
CHOOSE
RELEVANT CHANNELS
2torsdag 19 januari 12
CHOOSE
RELEVANT CHANNELS
2- ONLY EXIST WHERE RELEVANT- IDENTIFY REASON FOR PRESENCE- WHERE ARE YOUR CUSTOMERS?- SOCIAL MEDIA IS NOT FREE, TIME COSTS
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COMMUNICATE THE
CHANNEL’S PURPOSE
3torsdag 19 januari 12
COMMUNICATE THE
CHANNEL’S PURPOSE
3- HAVE A CLEAR PURPOSE, INTERNAL AS WELL AS EXTERNAL
- PROMOTE YOUR PURPOSE
- GOOGLE+, MAYBE FOR SEARCH- USE VIDEO
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HAVE A CLEAR AND
CONSISTENT MESSAGE
4torsdag 19 januari 12
HAVE A CLEAR AND
CONSISTENT MESSAGE
4- IDENTIFY YOUR TONE-OF-VOICE- COMMUNICATE BASED ON WHERE CUSTOMER IS IN THE PROCESS- SPEND TIME ON PROPER COPY AND IMAGES FOR YOUR PRODUCTS
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torsdag 19 januari 12
- IN THE AGE OF SHARING, CONTENT IS EVERYTHING
- LET YOUR COMMUNICATION REFLECT PRODUCT DESCRIPTIONS
- SHARED CONTENT IS RELEVANT CONTENT
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EARN YOUR
BRAND ADVOCATES
5torsdag 19 januari 12
EARN YOUR
BRAND ADVOCATES
5- BRAND ADVOCATES PROMOTES YOU- CREATE SHAREABLE CONTENT- MAKE IT EASY TO SHARE
- GIVE REASONS FOR SHARING
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- SOCIAL BOOKMARKING STAR PINTEREST- CREATE MOODBOARDS AND INSPIRE- VISUALLY DEMANDING
- ALLOW FOR PINNING
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- DIFFERENT TARGET GROUP, SAME THING- SVPPLY TARGETS MALE FASHION- I FOLLOW THOSE WHO INSPIRE- IMAGERY, IMAGERY, IMAGERY
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- SOCIAL PHOTOGRAPHY APP- 1 YEARS OF AGE, 200 MIL PHOTOS- BRANDS USE FOR BEHIND THE SCENES, COMPETITION ETC.
- TRIAL PERIOD FOR NOW, PAY ATTENTION
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CONGRATULATION YOU ARE OFFICIALLY
OUT OF THE WOODS
torsdag 19 januari 12
CONGRATULATION YOU ARE OFFICIALLY
OUT OF THE WOODS
- USE SEVERAL CHANNELS WISELY- EARN BRAND ADVOCATES
- THERE ARE NO WOODS
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1.USE MULTIPLE CHANNELS2.USE RELEVANT CHANNELS3.COMMUNICATE CHANNEL’S PURPOSE4.CLEAR AND CONSISTENT MESSAGE5.EARN YOUR BRAND ADVOCATES
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THANKS,[email protected]@dsolving at twitterdsolving at facebook
torsdag 19 januari 12