in-star final presentation
TRANSCRIPT
IN-STAR
Developing your dreams to reality
OUR TEAM
• LEE GITAU –C.E.O.• HALIMA SOMANE-M.D. INDIA• KEVIN KABUE-M.D. AUSTRALIA• ROBERT MKOMBAH-M.D MALAYSIA
CONTENT
• Problem statement• Executive summary• Background research• Macroeconomic policies• Management strategies• Use of IT• Recommendations• Conclusion
PROBLEM STATEMENT
Dr. Jorge Kirobi is the owner of Prudent Healthcare. A leading skin treatment healthcare provider highly experienced in skin and weight solutions. He would like to expand his business beyond Kenyan boarders through medical tourism. This will enable Kenya based clients to get treatment overseas and foreign based clients to get treatment in Kenya.
Dr. Kirobi has a problem as he does not have the relevant information on the right management strategires, macroeconomic analysis and the best IT Infrastructure to cater for the expansion both in Kenya and overseas. He risks millions of fortune if he expands blindly.
Our team seeks to research on the macroeconomic analysis of these countries , the right management strategy and the right IT Infrastructure to obtain the relevant information that will help our clients expand his business.
EXECUTIVE SUMMARY
In our presentation we first did a background research on skin treatment to indentify the global trends.
We then looked at the macroeconomic policies that are favourable to consider for expansion. We identified the favourable countries.
Then we looked at management strategy and the best ways to control and manage the business by use of an IT infrastructure.
We finally came with set of recommendations and conclusion for the client.
BACKGROUNDRESEARCH
Prudent Healthcare Clinic is located in Nairobi Kenya. It is situated right off the CBD in Westlands area.It provides specialized skin treatment services and weight solutions.
The revenue turnover yearly is 20 million. The revenue streams include consultation,routine doctor visits. It serves 5-10 patients daily mainly on routine procedures
SERVICES OFFERED
• Cosmetic procedures• Fat loss• General medicine• Laser skin treatment• Ultrasonic cavitation• Skin whitening
Research Questions
• Is skin treatment popular?• What is the affordability of skin treatment?• What are the main concerns in skin
treatment?• What are the solutions for growth and
change?
GLOBAL TRENDSIN SKIN TREATMENT
Skin treatment popularity have seen an increasing trend over the years.
The countries leading in popularity are USA, UK, India and Australia.
Popularity increase is attributed mainly by celebrities mostly women undergoing cosmetic surgeries, Beauty pagent promotions.
GLOBAL TRENDS
AFFORDABILITYBeing associated with celebrities skin treatment costs are high with enhancements and introduction of technology.
CONCERNS
• People are afraid of laser treatment.• Fear that beauty products medicine can cause
cancer.• Beliefs – traditional , religious beliefs
GLOBALISATION TRENDS IN HEALTHCARE
• Increasing mobility of health professionals.• The increasing mobility of health consumers• Increase in health insurance schemes.• The use of new technologies.
SOLUTIONS
• Consider expanding to countries with favourable macroeconomic policies.
• Use of management strategy tools to help in management and change.
• Consider the use of IT infrastructure to cut down on cost and maximize profits.
Favourable countries
MACROECONOMIC FACTORS • GDP and Economic Growth.• Labour and employment.• International trade.• Money and Banking• Tax rates• Business confidence
MACROECONOMIC ANALYSIS
• All countries have shown an increasing trend in economic growth and GDP
• Inflation rates - USA had the lowest inflation rates -0.10% followed by UK and Malaysia. 2015 Kenya and India had the highest 5%
• Business confidence – Malaysia recorded the highest 95.50 index point.
MACROECONOMICANALYSIS
• Interest rates- US and Uk had the lowest interest rates 0.25% with India and Kenya having the highest at 7 and 8%
• International trade – Malaysia recorded a trade surplus.
• Tax rates- US offered the highest with corporate tax rate at 40%
MACROECONOMIC ANALYSIS
• Labour costs- Australia recorded the highest decrease in labour costs followed by Malaysia.
This was due to increase in job vacancies and job creation.
Favourable countries
Malaysia and Australia• High business confidence in Malaysia• Low interest rates• Low corporate tax rates• Low inflation rates• Best balance of trade.
Strategic Management
• VALUE CHAIN- Marketing, Pharmaceutical, Consultation . Organizational Structure, Leadership Decision making.
• Industry Analysis- consider existing market players , social networking
• PESTEL- Government policies,
GOVERNMENT POLICIES
• Payment of corporate tax- Malaysia 25%, Australia-30%
• Operating business licence• Operating health licence• Salaries and wages to be above minimum• Healthy competition.
LABOUR.
MALAYSIA • Salaries for dermatologist
ranges $83127-345749.• Working hours – 8hrs • Workers get advance
payments for extra hours.• 87% private secors income • Embraces modern
medicine.• Organizational structure is
flexible.
AUSTRALIA• Salaries of dermatologists
302000 anually.• Working hours 54hrs
weekly mainly specialists.• Embraces modern
medicine and medical tourism.
Organisational Structure
• Current situation – Prudent healthcare outsource Accounting
activities, IT services and cleaning services.• Proposal for expansion
Director
CLINIC officer Kenya
Human resource and staff
IT and Marketing
Clinic officer Australia Finance.
Individual country
Clinic officer Australia
FINANCE OFFICER
CUSTOMER RELATIONS.
IT & marketing
HUMAN RESOURCE
MEDICAL TEAM
LEADERSHIP AND DECISION MAKING
We recommend the following forms:• Affiliative - emphasizes on team work.• Democratic - Able to get other people
opinions e.g marketing strategies.By this two methods we recommend Group decision making- meetings with
management teams , video conferencing, visits
LEADERSHIP AND DECISION MAKING
Recommendations• Use of IT decision support systems.• Use of wireless network to aide in
communication• Use of cloud based softwares • Employ IT personnel.
Clinical decision support system
• "Administrative: Supporting clinical coding and documentation, authorization of procedures, and referrals.
• "Managing clinical complexity and details: Keeping patients on research protocols; tracking orders, referrals follow-up, and preventive care.
• "Cost control: Monitoring medication orders; avoiding duplicate or unnecessary tests.
• "Decision support: Supporting clinical diagnosis and treatment plan processes; and promoting use of best practices, condition-specific guidelines, and population-based management.
Human Resource management system
• Payroll module• Performance Appraisal • Benefits administration• Basic demographic and address data, • Training and development. • Employing and recruitment
FINANCE MANAGEMENTSYSTEM
• Accounting
• Fixed Asset Management • Payment Management
INVENTORY MANAGEMENT SYSTEM
This will include the following features.• Order management. • Asset tracking.• Service management• Product identification
SECURITY SYSTEM
COMPONENTSSurvillance system- ccctv camerasAlarms –fire , burgalry
REQUIREMENTS
Software- 1. Windows operating software Windows 7
proffesion- $133.902. Application software-MultiflexRMS software
for inventory, Open clinica for FMSHARDWARE- PCs ,Printters , wireless routers• Human resource• Network
NETWORKING
• We recommend a wireless network for Prudent Healthcare clinic
BENEFITS • Convenient.The business network resources can be accessed
within the network coverage or in any WiFi coverage.• Easily expandable. It is easy to expand wireless connection and
it does not require additional wiring.• Mobility.It is easy to move within the organization eg hold
meetings away from desks provided the area is within network coverage.
• It is easy to setup especially setting up Wi-Fi hotspots.• Increased productivity. It allows employees to collaborate it
brings freedom of operations and speeds working progress.• Network speed. It is fast and efficient in medium sized
businesses
Human resource
IT personnelBachelor’s Degree in Computer Science or
Information Service. Coursework in Computer programming,
networking and system design. Work experience with an associate degree. Be able to identify key services in a network
infrastructure.
Social networks.
Prudent healthcare
Federal regulators
Hospitals
ProfessionalSocieties
Life Science Companies
BENEFITS
• Obtain key market partners• Use of social media as a form of marketing.• Learn new market trends• Viral marketing for the clinic.
COMPETITORS
MALAYSIA• 1 klinik bayu medic
• my clinic
• sock skin clinic
• klinic qistina
• nazirin skin centre
• nilai medical clinic
AUSTRALIA• conerstone clinic
• elliot clinic
• doliantis
• robina
• chermside dematologist .
MARKETING
• Prudent clinic to partner with already existing clinics to establish to stregthen medical tourism.
• Subsidize prices of skin variety solutions to curb strong competitors higher prices.
• Prudent to consider expansion in South east countries due to its small firm size.-Malaysia Australia.
• Consider expansion services such as spas and gyms this to increase the firm size.
Recommendations
• Prudent Healthcare clinic to consider expanding to Malaysia or Australia
• Ensure they comply with the government policies
• Set up an IT infrastructure and a support and maintenance team.
• Use of management strategy in planning organizing and controlling.
CONCLUSION
• Consider investing in Malaysia and Australia• Use of IT infrastructure will be of great
assistance in the business Our Conclusion is limited to this research
IN-STAR
THANK YOU