in progress
DESCRIPTION
Young Jang Work SamplesTRANSCRIPT
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YOUNG JANG WORK SAMPLE 2011
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The Han River is a major river in South Korea and crowded with many lighting art projects consuming huge amount of electricity. The Han River landscape committee wants a sustain-able lighting installation that uses less energy.
How sustainable cana lighting installation be?
ECOWAVE
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Sensor Feed DisplayAlso sensor collected data such as climate and latest news is transmitted to EcoWave.
Message BoardPeople can send messagesusing different interfaces and it will show up on the display.
Piezoelectric Effect Creates electric charges using applied mechanical pressure on certain ceramics.
River Oscillation I noticed the oscillating movement of river flow and looked for mechanism to draw electricity from it.
Force of InertiaUsing Piezoelectric effect. EcoWaves energy arm was designed to create electricity from friction between gravity and river flow.
And it needs to go beyond just creating electricity.......
It generates its OWNenergy usingriver flow
It raises awareness of green technology by INTERACTING with people
EcoWave is a system for people to engage and experience
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top view
axonometric view operation diagram
side view
wave motion
elec
trici
ty
compression
compression
Energy ArmsEcoWave consists of 375 wave-powered lighting modules floating on the river.Its piezo energy arm generates electricity when flexed in any direction by river waves
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In this age of social networking services, people are spending more and more time behind computer screens communicating with their friends. We could not help asking if we are not missing anything from back then and this is our answer.
MINGLEMETROMIX
How can we reconnect our old social network?
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18 - 34 year oldsingle
18 - 34 year oldsingle
High Connectivity
Low Connectivity
PassivePlanning
ActivePlanning
AroundMe
How many FRIENDS do you have?
We bringyou + events + friendstogether in 1 application
Commoditized FriendshipTwo non-interchangable terms; Friends and Contacts are getting mixed in many social networking services, and it creates an artificial equality among different groups of relationships. There is no clear separation between real friends and acquaintances.
Passive CommunicationCommunication is transformed into an broadcast of "updates". Then recipients will follow a set of feeds and choose the content are that relevant to them. Messages are getting de-personalized by the sender broadcast to a large group of "friends".
Target Customer
Other Social Network
It is time to TURN OFF the computer and have real FACETIME
mingle
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Phase 1Plan activitiesCreate wishlistsSearch for information
LaunchAnnouncementLaunch EventsFree Upgrade
60min.Average user spends over 1 hour per day on Facebook
Phase4Additional networks
Phase3Feedback implemented
Phase2Better recommendationPlan larger events
Current offerings tend to either be highly connected linking users to each other or help users find and plan activities. Metromix Mingle will bring these functions together. mingle
AT&TAT&T 7:30 PM7:30 PM
PPPLLLAAANNN EEEVVVEEENNNTTTPLAN EVENT WWWWWIIIIISSSSSHHHHHLLLLLIIIIISSSSSTTTTTWISHLIST SSSSSEEEEEAAAAARRRRRCCCCCHHHHHSEARCH
GO WHERE EVERYONE KNOWS YOUR NAME
Do you want to ...
TAKE ME OUTTO THE BALLGAME
ROCK N ROLLALL NIGHT
AT&TAT&T 7:30 PM7:30 PM
MMMMMMMMMMMMMMMEEEEEEEEEEEEEEETTTTTTTTRRRRRRROOOOOOOOOOOOOOMMMMMMMMMMMMIIIIIIIIIIXXXXXXXXXXX MMMMMMMMMMMMMIIIIINNNNNNNNNNGGGGGGLLLLLLEEEEEEEE SSSSSSSSSSSSAAAAAAAAAYYYYYYYYYYYYYYYYSSSSSSSSSSSSS..........METROMIX MINGLE SAYS...DiDiDiDidddd yoooouuuu knknknknowowowow TTTThehehehe DDDDececececemememembebebberistssssk o TTTThehee DDD
ara e plpllpplplp ayayayyyiningg ataaa 8 pppp.m.m.m.... totototoninnn ght t inn MMMilleennnnniuiuiuiuiuiuummm mm PaPaPaPaPaaPaParkrrkrkrkr ? AAAddA mimimm ssssssioiooooon isss ffffffrerererereree!e!e!e!e!e!
Did you know The Decemberists are playing at 8 p.m. tonight
in Millennium Park? Admission is free!
CCCCCHHHHHEEEEECCCCCKKKKK IIIITTTT OOOOOUUUUTTTT!!!!CHECK IT OUT!
AT&TAT&T 7:30 PM7:30 PM
PPPLLLAAANNN EEEVVVEEENNNTTTPLAN EVENT WWWWWIIIIISSSSSHHHHHLLLLLIIIIISSSSSTTTTTWISHLIST SSSSSEEEEEAAAAARRRRRCCCCCHHHHHSEARCH
JOHN PIPINO
VIJAY KUMAR
mingle network
Colleagues
powered by
MEGAN FATH
RUTH SCHMIDT
PATRICK WHITNEY
MMMMMe r ooowwwwwMMMMMMMMMMMMeettrooommmmmiiiiiiiiixxxxx wwwwannnnnnnttttssss tttoooo kkkkkkkknooooooooooooooowwwwwwwwwwwwHHHHowwww wwwwaaaassss tttthhhheeee ccccoooonnnncccceeeerttt??????
YYour fffffeeeeeeeedbdbdbdbdbacacccckk heeeelplpplpl s s MeM trtrrooomixxxx mamamaam ke bbbettttetetteteteteteterr rrrr sususssuggggesssstitititiononononsss nenenenexxtxx timmmme.e.eee.
Metromix wants to knowHow was the concert?
Your feedback helps Metromix make better suggestions next time.
AT&TAT&T 7:30 PM7:30 PM
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Our quality of life is directly connected to what, how, or if we eat. In the 2010 systems workshop project, we looked closely at the food cycle in the United States and came up with design concepts to address various issues at system level.
DINNERFAMILY
How can the family MEAL benefit from new system?
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First, we identified ISSUES of the current food system
We merged current/proposed system components into one system
We developed multiple design solutions
Then we de-constructed the current food system using structured planning methods
FRUIT AND VEGGIES COST 10X MORE THAN JUNK FOOD
MOST ANIMALS WE EAT LIVE IN FACTORY FARM UNDER UNHEALTHY CONDITIONS
40% OF U.S. FOOD SUPPLY GOES TO WASTE WHILE 9 MILLION PEOPLE AROUND THE WORLD ARE HUNGRY
20% OF CHICAGO LIVE IN FOOD DESERTS WHERE THEY HAVE NO ACCESS TO FRESH FOOD
$147 BILLION GOES TO U.S. HEALTHCARE SPENDING DUE TO OBESITY
1 IN 3 CHILDREN BORN AFTER 2000 WILL DEVELOP DIABETES BECAUSE OF POOR DIET
People have lost touch with their food
The PracticeWhere the food comes from
Farming The places and meth-ods for sustainably growing nutritious food
Food Channels There are a variety of optionsfor getting food on the table
Community Showing how people can make choices through community-supportedefforts and schools
Individual Showing how people can make better choices with experts and tools
Inside the Home Where everything andeveryone comes together
OperationTools and processes that assistfarmers in ethical and sustainablefarming practices
Processing Tools and methods that allow farmers to maintain quality control over their products
The Eater Ways to help people make healthy choices
The Meal Whats inside the home
The ConnectorWays people can access food
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MASDAR
As a part of Masdar Projects, we were asked to design the Abu Dhabi Future Energy Companys headquarter building. The biggest challenge was that the building must rely entirely on solar energy and other renewable energy sources.
How can we design a zero carbon building?
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Wind CatcherUsed for centuries to create natural ventilation in buildings and we use it.
Photovoltaic RoofWas used to take advantage of Middle-Eastern sunlight.
Window ShadeOperable window shade blocks sun and induces natural ventilation.
Modular ConstructionPre-fab modular construction method to minimize cost and waste.
Natural VentilationOperable roof wing and shade cool the building during night
Vaccum Tube ShadeWas used to convert collected heat energy into electricity.
MASDAR Headquarters
With its operable wing/wind catcher, the building upholds Arabic traditional windcatcher in a modern way, and at the same time it suggests what 21st century architecture should go after: carbon neutrality.
MASDAR Headquarters
With its operable wing/wind catcher, the building upholds Arabic traditional windcatcher in a modern way, and at the same time it suggests what 21st century architecture should go after: carbon neutrality.
It needs use LESSenergy
It needs toGENERATE energy
Operable roof wing is a modern translation of the Arabic windcatcher
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MASDAR Headquarters
With its operable wing/wind catcher, the building upholds Arabic traditional windcatcher in a modern way, and at the same time it suggests what 21st century architecture should go after: carbon neutrality.
Young Jang_2007 Murphy/Jahn
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1. SLIDING FABRIC ROOF2. CLOSED BUFFERED COURTYARDS 3. FIXED HORIZONTAL PHOTOVOLTAICS4. FIXED P.V. PANELS INCLINED TO 205. EVACUATED TUBE COLLECTORS6. OPERABLE ROOF W/ ADJ. PV LOUVERS7. EXTERIOR TERRACE 8. VERTICAL ROTATING P.V. LOUVERS
9. OFFICE 10. URBAN INTERIOR STREET11. BRIDGE IN INTERIOR STREET12. HORIZONTAL BI-FOLDING SCREEN13. ROOF TERRACE14. SHADED ARCADE15. UNDERCROFT SPACE
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SECTION A-A THROUGH OFFICE AND OPEN COURTYARD
1. HORIZONTAL B-FOLDING SCREEN2. CLOSED BUFFERED COURTYARDS 3. FIXED HORIZONTAL PHOTOVOLTAICS4. FIXED P.V. PANELS INCLINED TO 205. EVACUATED TUBE COLLECTORS6. OPERABLE ROOF W/ ADJ. PV LOUVERS7. LARGE PIVOTING GLASS DOOR 8. GLASS CABLE WALL W/ ARABIC FRIT
9. BRIDGE OVER COURTYARD10.WATERFEATURE11. RETAIL12. ROOF TERRACE13. SHADED ARCADE14. UNDERCROFT SPACE
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SECTION B-B THROUGH PUBLIC CLOSED COURTYARD
Multiple technologies are applied to eliminate the carbon footprint of the building
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METHOD
In prototyping methods class, we learn multiple prototyping methods through doing. I looked into possible crowd sourced mobile platform for sus-tainable cleaning methods and produced various types of prototypes.
How do we expand knowledge in green cleaning
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COMMUNITY Leveraging NetworksMobile social networks and communication technologies are enabling people to share information/feed back real-time. The availability of instant access to pool of information and advice from peers will transform regular shopping/cleaning activities into more social experience and will help users make more informed decision about their actions.Furthermore, adequate rewards will encourage regular users to utilize the service.
Drown Polar BearsWith this provocative prototype, I conducted interactive user re-search to identify general percep-tion on green/sustainable clean-ing. Each participants was given 6 graphic representations of clean-ing methods and asked to pick two most preferred ones. Then chosen methods were hung on polar bears on the iceberg module which iceberg potion reacts to the weight of participants selections.Based on the impact on environ-ment each selection has different weight and it can change the fate of polar bears...
ConceptGeneration+ProvocativePrototype/User Research
How do I clean this up GREEN?It all started with a cat. When my cat made a mess on a new sofa, I searched everywhere to find a non-toxic, environment friendly way to clean up. After multiple unsuccessful attempts, I got the working solution from a lady next door while waiting for an elevator. Then I started to wonder what if theres a place where people share cleaning tips.............
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No!!!Not again....
Grab that baking soda...
Checking out method app to look for safe methods for this mess. It searches community database and gives out best matching answers
During and after clean up, users can record their cleaning activities and post it to comunity forum
Floating block with half of QR code printed goes down per use of products
When the bottle is empty, QR codes completes
Users can measure each ingredient easily
3 Ways to get star points:-post valuable DIY method/tip to community forum-use up method product and complete QR code-use easy-mesure DIY can and scan QR code sequentially based on forum instructions
Each star point can be accumulated to be redeemed for future discount of method products or donation to desired environmental activity organizations.
QR code on each unit
I think I know safe, DIY method for cleaning this up.........
I currently own/use method products
YES
YESNo
No
No!!!Not again....
Grab that baking soda...
Checking out method app to look for safe methods for this mess. It searches community database and gives out best matching answers
During and after clean up, users can record their cleaning activities and post it to comunity forum
Floating block with half of QR code printed goes down per use of products
When the bottle is empty, QR codes completes
Users can measure each ingredient easily
3 Ways to get star points:-post valuable DIY method/tip to community forum-use up method product and complete QR code-use easy-mesure DIY can and scan QR code sequentially based on forum instructions
Each star point can be accumulated to be redeemed for future discount of method products or donation to desired environmental activity organizations.
QR code on each unit
I think I know safe, DIY method for cleaning this up.........
I currently own/use method products
YES
YESNo
No
No!!!Not again....
Grab that baking soda...
Checking out method app to look for safe methods for this mess. It searches community database and gives out best matching answers
During and after clean up, users can record their cleaning activities and post it to comunity forum
Floating block with half of QR code printed goes down per use of products
When the bottle is empty, QR codes completes
Users can measure each ingredient easily
3 Ways to get star points:-post valuable DIY method/tip to community forum-use up method product and complete QR code-use easy-mesure DIY can and scan QR code sequentially based on forum instructions
Each star point can be accumulated to be redeemed for future discount of method products or donation to desired environmental activity organizations.
QR code on each unit
I think I know safe, DIY method for cleaning this up.........
I currently own/use method products
YES
YESNo
No
No!!!Not again....
Grab that baking soda...
Checking out method app to look for safe methods for this mess. It searches community database and gives out best matching answers
During and after clean up, users can record their cleaning activities and post it to comunity forum
Floating block with half of QR code printed goes down per use of products
When the bottle is empty, QR codes completes
Users can measure each ingredient easily
3 Ways to get star points:-post valuable DIY method/tip to community forum-use up method product and complete QR code-use easy-mesure DIY can and scan QR code sequentially based on forum instructions
Each star point can be accumulated to be redeemed for future discount of method products or donation to desired environmental activity organizations.
QR code on each unit
I think I know safe, DIY method for cleaning this up.........
I currently own/use method products
YES
YESNo
No
Paper PrototypeQuick mock-up of the concept to receive hands-on feed-back for improvement.
Scenario + Paper PrototypeMapping out possible user scenario along with experimentation and testing with paper prototype helps to assess viability of the concept
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TARGET
Taking a part in Branding of Services class, our team tried to identify new opportunity space for Target. We looked into Targets current effort of grocery section expansion and came up with pos-sible design solutions.
What is the next big thing for Target?
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Red OceanTarget is going downmarket to get itself through the Great Recession, competing directly with its rivals.
Current EffortTarget is desperate for traffic.
ChangingBusiness
PrototypesWe used LEGO play prototype and full scale prototype to go deep into customers mind and test our initial
Eliminate:variety of productsrange of selection
Reduce:low cost
Raise:private brand labelsco-branding quality of products atmosphere customer service
Create: eventsdemostrationscommunity activiteseco friendliness
low cost
private bra
nd lab
els
range of sle
ection
custome
r serv
ice
comm
unity activitie
s
location
co-brandin
g
quality of pro
ducts
exit &
entrance
eco friendliness
value
variety of pro
ducts
atmosphere
demo
strations
New Value Curve l Branding of Services l Young Jang, Joanne Hong, Margaret McIntyre
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0Kmart
Walmart
Target
We heard from customers
Compared to super target, grocery section is not so great
Why dont they have any local produce?
I like to cook fresh and organic food but no time
I dont need this much stuff...
So what are the big themes?Being relevant to lifestyleLeveraging mobile communicationInformed purchase Adding additional value
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Introducing....New Experience Grocery Counter
Quality DisplayInformation screen provides live feeds of their own animals, pro-duces ensures safety and quality of Targets products
Customized PortionEvery products are packaged differently based on occasion and taste of customer
Smart Meal PlannerSmartphone app plans meal weekly basis based on customer lifestyle, taste and deal/product stock
Recipe on HandRecipe information can be accessed using smart phone and stored for future use
QR Coded PackageQR code printed on package pro-vides multiple information such as nutrition, recipe and entire journey of shipping/processing
Live AnnouncementInformation screen provides time-sensitive/temporary shopping deals real-time
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CAF
With emerging smart technologies, traditional architecture tour business is going through tough times. We looked at how new informatics tools, i.e tablets and smartphones are changing the way we consume and produce information and came up with design solutions for Chicago Architecture Foundation to leverage these tools to boost their business.
New PLATFORM strategy for Chicago Architecture Foundation
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CAF My GuideCAF MyGuide is a platform that allows people to explore Chicago and create their own digitally guided walking tours based on their own experiences and expertise; add premium content; share those tours with others; and generate revenue sharing opportuni-ties for CAF and the tour authors.CAF MyGuide allows visitors and residents of Chica-go to explore the many aspects of the architecture the city has to offer assisted by their digital devices. Us-ers can take tours at their own pace in their own time, and to preserve their own impressions and memories of their experiences.
The digital and the physicalspaces are converging
CAF MyGuide is 3 parts
Who wants to participate?
How can CAF use technology to encourage participation without risking obsolescence?
Architects
Authoring suite of tools
Authoring suite of tools
Easy to use tour appIn-app E-Commerce platform
Introducing...
Enthusiasts The CAF
IM INTERESTED IN CREATING MY OWN TOUR OF CHICAGO THE-ATERS......
ILL USE MY GUIDE TO DO THAT
TRACKING DOWN GPS COORDINATES
PHOTOGRAPHYVIDEOGRAPHY
VOICE RECORDINGFIELD NOTE DEVICE
WEB-BASED AUTHORING TOOL
AVAILABLE LIBRARY OF INFORMATION
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BUILDING PLATFORM FOR CROWD-SOURCED ARCHITECTURAL TOURS, CURATED BY CHICAGO ARCHITECTURE FOUNDATION EASILY ACCESSIBLE, CUSTOMIZED
ARCHITECTURAL TOURS
LEAVES RATINGS AND SHARES EXPE-RIENCE
ID LIKE TO TAKE A TOUR BUT IVE ONLY GOT AN HOUR AND ITS ALREADY LATE.......
ILL PULL OUT MY GUIDE APP FROM CHICAGO ARCHITECTURE FOUNDATION
Easy to use tour app
In-app E-Commerce platform