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YOUNG JANG WORK SAMPLE 2011

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Young Jang Work Samples

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  • YOUNG JANG WORK SAMPLE 2011

  • The Han River is a major river in South Korea and crowded with many lighting art projects consuming huge amount of electricity. The Han River landscape committee wants a sustain-able lighting installation that uses less energy.

    How sustainable cana lighting installation be?

    ECOWAVE

  • Sensor Feed DisplayAlso sensor collected data such as climate and latest news is transmitted to EcoWave.

    Message BoardPeople can send messagesusing different interfaces and it will show up on the display.

    Piezoelectric Effect Creates electric charges using applied mechanical pressure on certain ceramics.

    River Oscillation I noticed the oscillating movement of river flow and looked for mechanism to draw electricity from it.

    Force of InertiaUsing Piezoelectric effect. EcoWaves energy arm was designed to create electricity from friction between gravity and river flow.

    And it needs to go beyond just creating electricity.......

    It generates its OWNenergy usingriver flow

    It raises awareness of green technology by INTERACTING with people

    EcoWave is a system for people to engage and experience

  • top view

    axonometric view operation diagram

    side view

    wave motion

    elec

    trici

    ty

    compression

    compression

    Energy ArmsEcoWave consists of 375 wave-powered lighting modules floating on the river.Its piezo energy arm generates electricity when flexed in any direction by river waves

  • In this age of social networking services, people are spending more and more time behind computer screens communicating with their friends. We could not help asking if we are not missing anything from back then and this is our answer.

    MINGLEMETROMIX

    How can we reconnect our old social network?

  • 18 - 34 year oldsingle

    18 - 34 year oldsingle

    High Connectivity

    Low Connectivity

    PassivePlanning

    ActivePlanning

    AroundMe

    How many FRIENDS do you have?

    We bringyou + events + friendstogether in 1 application

    Commoditized FriendshipTwo non-interchangable terms; Friends and Contacts are getting mixed in many social networking services, and it creates an artificial equality among different groups of relationships. There is no clear separation between real friends and acquaintances.

    Passive CommunicationCommunication is transformed into an broadcast of "updates". Then recipients will follow a set of feeds and choose the content are that relevant to them. Messages are getting de-personalized by the sender broadcast to a large group of "friends".

    Target Customer

    Other Social Network

    It is time to TURN OFF the computer and have real FACETIME

    mingle

  • Phase 1Plan activitiesCreate wishlistsSearch for information

    LaunchAnnouncementLaunch EventsFree Upgrade

    60min.Average user spends over 1 hour per day on Facebook

    Phase4Additional networks

    Phase3Feedback implemented

    Phase2Better recommendationPlan larger events

    Current offerings tend to either be highly connected linking users to each other or help users find and plan activities. Metromix Mingle will bring these functions together. mingle

    AT&TAT&T 7:30 PM7:30 PM

    PPPLLLAAANNN EEEVVVEEENNNTTTPLAN EVENT WWWWWIIIIISSSSSHHHHHLLLLLIIIIISSSSSTTTTTWISHLIST SSSSSEEEEEAAAAARRRRRCCCCCHHHHHSEARCH

    GO WHERE EVERYONE KNOWS YOUR NAME

    Do you want to ...

    TAKE ME OUTTO THE BALLGAME

    ROCK N ROLLALL NIGHT

    AT&TAT&T 7:30 PM7:30 PM

    MMMMMMMMMMMMMMMEEEEEEEEEEEEEEETTTTTTTTRRRRRRROOOOOOOOOOOOOOMMMMMMMMMMMMIIIIIIIIIIXXXXXXXXXXX MMMMMMMMMMMMMIIIIINNNNNNNNNNGGGGGGLLLLLLEEEEEEEE SSSSSSSSSSSSAAAAAAAAAYYYYYYYYYYYYYYYYSSSSSSSSSSSSS..........METROMIX MINGLE SAYS...DiDiDiDidddd yoooouuuu knknknknowowowow TTTThehehehe DDDDececececemememembebebberistssssk o TTTThehee DDD

    ara e plpllpplplp ayayayyyiningg ataaa 8 pppp.m.m.m.... totototoninnn ght t inn MMMilleennnnniuiuiuiuiuiuummm mm PaPaPaPaPaaPaParkrrkrkrkr ? AAAddA mimimm ssssssioiooooon isss ffffffrerererereree!e!e!e!e!e!

    Did you know The Decemberists are playing at 8 p.m. tonight

    in Millennium Park? Admission is free!

    CCCCCHHHHHEEEEECCCCCKKKKK IIIITTTT OOOOOUUUUTTTT!!!!CHECK IT OUT!

    AT&TAT&T 7:30 PM7:30 PM

    PPPLLLAAANNN EEEVVVEEENNNTTTPLAN EVENT WWWWWIIIIISSSSSHHHHHLLLLLIIIIISSSSSTTTTTWISHLIST SSSSSEEEEEAAAAARRRRRCCCCCHHHHHSEARCH

    JOHN PIPINO

    VIJAY KUMAR

    mingle network

    Colleagues

    powered by

    MEGAN FATH

    RUTH SCHMIDT

    PATRICK WHITNEY

    MMMMMe r ooowwwwwMMMMMMMMMMMMeettrooommmmmiiiiiiiiixxxxx wwwwannnnnnnttttssss tttoooo kkkkkkkknooooooooooooooowwwwwwwwwwwwHHHHowwww wwwwaaaassss tttthhhheeee ccccoooonnnncccceeeerttt??????

    YYour fffffeeeeeeeedbdbdbdbdbacacccckk heeeelplpplpl s s MeM trtrrooomixxxx mamamaam ke bbbettttetetteteteteteterr rrrr sususssuggggesssstitititiononononsss nenenenexxtxx timmmme.e.eee.

    Metromix wants to knowHow was the concert?

    Your feedback helps Metromix make better suggestions next time.

    AT&TAT&T 7:30 PM7:30 PM

  • Our quality of life is directly connected to what, how, or if we eat. In the 2010 systems workshop project, we looked closely at the food cycle in the United States and came up with design concepts to address various issues at system level.

    DINNERFAMILY

    How can the family MEAL benefit from new system?

  • First, we identified ISSUES of the current food system

    We merged current/proposed system components into one system

    We developed multiple design solutions

    Then we de-constructed the current food system using structured planning methods

    FRUIT AND VEGGIES COST 10X MORE THAN JUNK FOOD

    MOST ANIMALS WE EAT LIVE IN FACTORY FARM UNDER UNHEALTHY CONDITIONS

    40% OF U.S. FOOD SUPPLY GOES TO WASTE WHILE 9 MILLION PEOPLE AROUND THE WORLD ARE HUNGRY

    20% OF CHICAGO LIVE IN FOOD DESERTS WHERE THEY HAVE NO ACCESS TO FRESH FOOD

    $147 BILLION GOES TO U.S. HEALTHCARE SPENDING DUE TO OBESITY

    1 IN 3 CHILDREN BORN AFTER 2000 WILL DEVELOP DIABETES BECAUSE OF POOR DIET

    People have lost touch with their food

    The PracticeWhere the food comes from

    Farming The places and meth-ods for sustainably growing nutritious food

    Food Channels There are a variety of optionsfor getting food on the table

    Community Showing how people can make choices through community-supportedefforts and schools

    Individual Showing how people can make better choices with experts and tools

    Inside the Home Where everything andeveryone comes together

    OperationTools and processes that assistfarmers in ethical and sustainablefarming practices

    Processing Tools and methods that allow farmers to maintain quality control over their products

    The Eater Ways to help people make healthy choices

    The Meal Whats inside the home

    The ConnectorWays people can access food

  • MASDAR

    As a part of Masdar Projects, we were asked to design the Abu Dhabi Future Energy Companys headquarter building. The biggest challenge was that the building must rely entirely on solar energy and other renewable energy sources.

    How can we design a zero carbon building?

  • Wind CatcherUsed for centuries to create natural ventilation in buildings and we use it.

    Photovoltaic RoofWas used to take advantage of Middle-Eastern sunlight.

    Window ShadeOperable window shade blocks sun and induces natural ventilation.

    Modular ConstructionPre-fab modular construction method to minimize cost and waste.

    Natural VentilationOperable roof wing and shade cool the building during night

    Vaccum Tube ShadeWas used to convert collected heat energy into electricity.

    MASDAR Headquarters

    With its operable wing/wind catcher, the building upholds Arabic traditional windcatcher in a modern way, and at the same time it suggests what 21st century architecture should go after: carbon neutrality.

    MASDAR Headquarters

    With its operable wing/wind catcher, the building upholds Arabic traditional windcatcher in a modern way, and at the same time it suggests what 21st century architecture should go after: carbon neutrality.

    It needs use LESSenergy

    It needs toGENERATE energy

    Operable roof wing is a modern translation of the Arabic windcatcher

  • MASDAR Headquarters

    With its operable wing/wind catcher, the building upholds Arabic traditional windcatcher in a modern way, and at the same time it suggests what 21st century architecture should go after: carbon neutrality.

    Young Jang_2007 Murphy/Jahn

    1

    5

    3

    6

    1. SLIDING FABRIC ROOF2. CLOSED BUFFERED COURTYARDS 3. FIXED HORIZONTAL PHOTOVOLTAICS4. FIXED P.V. PANELS INCLINED TO 205. EVACUATED TUBE COLLECTORS6. OPERABLE ROOF W/ ADJ. PV LOUVERS7. EXTERIOR TERRACE 8. VERTICAL ROTATING P.V. LOUVERS

    9. OFFICE 10. URBAN INTERIOR STREET11. BRIDGE IN INTERIOR STREET12. HORIZONTAL BI-FOLDING SCREEN13. ROOF TERRACE14. SHADED ARCADE15. UNDERCROFT SPACE

    "

    "

    5 3

    2 9

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    1011

    13

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    4

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    1313

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    9

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    SECTION A-A THROUGH OFFICE AND OPEN COURTYARD

    1. HORIZONTAL B-FOLDING SCREEN2. CLOSED BUFFERED COURTYARDS 3. FIXED HORIZONTAL PHOTOVOLTAICS4. FIXED P.V. PANELS INCLINED TO 205. EVACUATED TUBE COLLECTORS6. OPERABLE ROOF W/ ADJ. PV LOUVERS7. LARGE PIVOTING GLASS DOOR 8. GLASS CABLE WALL W/ ARABIC FRIT

    9. BRIDGE OVER COURTYARD10.WATERFEATURE11. RETAIL12. ROOF TERRACE13. SHADED ARCADE14. UNDERCROFT SPACE

    #

    #

    6

    5 3

    2

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    77

    9

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    88

    1010

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    SECTION B-B THROUGH PUBLIC CLOSED COURTYARD

    Multiple technologies are applied to eliminate the carbon footprint of the building

  • METHOD

    In prototyping methods class, we learn multiple prototyping methods through doing. I looked into possible crowd sourced mobile platform for sus-tainable cleaning methods and produced various types of prototypes.

    How do we expand knowledge in green cleaning

  • COMMUNITY Leveraging NetworksMobile social networks and communication technologies are enabling people to share information/feed back real-time. The availability of instant access to pool of information and advice from peers will transform regular shopping/cleaning activities into more social experience and will help users make more informed decision about their actions.Furthermore, adequate rewards will encourage regular users to utilize the service.

    Drown Polar BearsWith this provocative prototype, I conducted interactive user re-search to identify general percep-tion on green/sustainable clean-ing. Each participants was given 6 graphic representations of clean-ing methods and asked to pick two most preferred ones. Then chosen methods were hung on polar bears on the iceberg module which iceberg potion reacts to the weight of participants selections.Based on the impact on environ-ment each selection has different weight and it can change the fate of polar bears...

    ConceptGeneration+ProvocativePrototype/User Research

    How do I clean this up GREEN?It all started with a cat. When my cat made a mess on a new sofa, I searched everywhere to find a non-toxic, environment friendly way to clean up. After multiple unsuccessful attempts, I got the working solution from a lady next door while waiting for an elevator. Then I started to wonder what if theres a place where people share cleaning tips.............

  • No!!!Not again....

    Grab that baking soda...

    Checking out method app to look for safe methods for this mess. It searches community database and gives out best matching answers

    During and after clean up, users can record their cleaning activities and post it to comunity forum

    Floating block with half of QR code printed goes down per use of products

    When the bottle is empty, QR codes completes

    Users can measure each ingredient easily

    3 Ways to get star points:-post valuable DIY method/tip to community forum-use up method product and complete QR code-use easy-mesure DIY can and scan QR code sequentially based on forum instructions

    Each star point can be accumulated to be redeemed for future discount of method products or donation to desired environmental activity organizations.

    QR code on each unit

    I think I know safe, DIY method for cleaning this up.........

    I currently own/use method products

    YES

    YESNo

    No

    No!!!Not again....

    Grab that baking soda...

    Checking out method app to look for safe methods for this mess. It searches community database and gives out best matching answers

    During and after clean up, users can record their cleaning activities and post it to comunity forum

    Floating block with half of QR code printed goes down per use of products

    When the bottle is empty, QR codes completes

    Users can measure each ingredient easily

    3 Ways to get star points:-post valuable DIY method/tip to community forum-use up method product and complete QR code-use easy-mesure DIY can and scan QR code sequentially based on forum instructions

    Each star point can be accumulated to be redeemed for future discount of method products or donation to desired environmental activity organizations.

    QR code on each unit

    I think I know safe, DIY method for cleaning this up.........

    I currently own/use method products

    YES

    YESNo

    No

    No!!!Not again....

    Grab that baking soda...

    Checking out method app to look for safe methods for this mess. It searches community database and gives out best matching answers

    During and after clean up, users can record their cleaning activities and post it to comunity forum

    Floating block with half of QR code printed goes down per use of products

    When the bottle is empty, QR codes completes

    Users can measure each ingredient easily

    3 Ways to get star points:-post valuable DIY method/tip to community forum-use up method product and complete QR code-use easy-mesure DIY can and scan QR code sequentially based on forum instructions

    Each star point can be accumulated to be redeemed for future discount of method products or donation to desired environmental activity organizations.

    QR code on each unit

    I think I know safe, DIY method for cleaning this up.........

    I currently own/use method products

    YES

    YESNo

    No

    No!!!Not again....

    Grab that baking soda...

    Checking out method app to look for safe methods for this mess. It searches community database and gives out best matching answers

    During and after clean up, users can record their cleaning activities and post it to comunity forum

    Floating block with half of QR code printed goes down per use of products

    When the bottle is empty, QR codes completes

    Users can measure each ingredient easily

    3 Ways to get star points:-post valuable DIY method/tip to community forum-use up method product and complete QR code-use easy-mesure DIY can and scan QR code sequentially based on forum instructions

    Each star point can be accumulated to be redeemed for future discount of method products or donation to desired environmental activity organizations.

    QR code on each unit

    I think I know safe, DIY method for cleaning this up.........

    I currently own/use method products

    YES

    YESNo

    No

    Paper PrototypeQuick mock-up of the concept to receive hands-on feed-back for improvement.

    Scenario + Paper PrototypeMapping out possible user scenario along with experimentation and testing with paper prototype helps to assess viability of the concept

  • TARGET

    Taking a part in Branding of Services class, our team tried to identify new opportunity space for Target. We looked into Targets current effort of grocery section expansion and came up with pos-sible design solutions.

    What is the next big thing for Target?

  • Red OceanTarget is going downmarket to get itself through the Great Recession, competing directly with its rivals.

    Current EffortTarget is desperate for traffic.

    ChangingBusiness

    PrototypesWe used LEGO play prototype and full scale prototype to go deep into customers mind and test our initial

    Eliminate:variety of productsrange of selection

    Reduce:low cost

    Raise:private brand labelsco-branding quality of products atmosphere customer service

    Create: eventsdemostrationscommunity activiteseco friendliness

    low cost

    private bra

    nd lab

    els

    range of sle

    ection

    custome

    r serv

    ice

    comm

    unity activitie

    s

    location

    co-brandin

    g

    quality of pro

    ducts

    exit &

    entrance

    eco friendliness

    value

    variety of pro

    ducts

    atmosphere

    demo

    strations

    New Value Curve l Branding of Services l Young Jang, Joanne Hong, Margaret McIntyre

    5

    4

    3

    2

    1

    0Kmart

    Walmart

    Target

    We heard from customers

    Compared to super target, grocery section is not so great

    Why dont they have any local produce?

    I like to cook fresh and organic food but no time

    I dont need this much stuff...

    So what are the big themes?Being relevant to lifestyleLeveraging mobile communicationInformed purchase Adding additional value

  • Introducing....New Experience Grocery Counter

    Quality DisplayInformation screen provides live feeds of their own animals, pro-duces ensures safety and quality of Targets products

    Customized PortionEvery products are packaged differently based on occasion and taste of customer

    Smart Meal PlannerSmartphone app plans meal weekly basis based on customer lifestyle, taste and deal/product stock

    Recipe on HandRecipe information can be accessed using smart phone and stored for future use

    QR Coded PackageQR code printed on package pro-vides multiple information such as nutrition, recipe and entire journey of shipping/processing

    Live AnnouncementInformation screen provides time-sensitive/temporary shopping deals real-time

  • CAF

    With emerging smart technologies, traditional architecture tour business is going through tough times. We looked at how new informatics tools, i.e tablets and smartphones are changing the way we consume and produce information and came up with design solutions for Chicago Architecture Foundation to leverage these tools to boost their business.

    New PLATFORM strategy for Chicago Architecture Foundation

  • CAF My GuideCAF MyGuide is a platform that allows people to explore Chicago and create their own digitally guided walking tours based on their own experiences and expertise; add premium content; share those tours with others; and generate revenue sharing opportuni-ties for CAF and the tour authors.CAF MyGuide allows visitors and residents of Chica-go to explore the many aspects of the architecture the city has to offer assisted by their digital devices. Us-ers can take tours at their own pace in their own time, and to preserve their own impressions and memories of their experiences.

    The digital and the physicalspaces are converging

    CAF MyGuide is 3 parts

    Who wants to participate?

    How can CAF use technology to encourage participation without risking obsolescence?

    Architects

    Authoring suite of tools

    Authoring suite of tools

    Easy to use tour appIn-app E-Commerce platform

    Introducing...

    Enthusiasts The CAF

    IM INTERESTED IN CREATING MY OWN TOUR OF CHICAGO THE-ATERS......

    ILL USE MY GUIDE TO DO THAT

    TRACKING DOWN GPS COORDINATES

    PHOTOGRAPHYVIDEOGRAPHY

    VOICE RECORDINGFIELD NOTE DEVICE

    WEB-BASED AUTHORING TOOL

    AVAILABLE LIBRARY OF INFORMATION

  • BUILDING PLATFORM FOR CROWD-SOURCED ARCHITECTURAL TOURS, CURATED BY CHICAGO ARCHITECTURE FOUNDATION EASILY ACCESSIBLE, CUSTOMIZED

    ARCHITECTURAL TOURS

    LEAVES RATINGS AND SHARES EXPE-RIENCE

    ID LIKE TO TAKE A TOUR BUT IVE ONLY GOT AN HOUR AND ITS ALREADY LATE.......

    ILL PULL OUT MY GUIDE APP FROM CHICAGO ARCHITECTURE FOUNDATION

    Easy to use tour app

    In-app E-Commerce platform