Foreword

In positioning Amarula as being synonymous with the very best that Africa has to offer, we conducted a

search for the best coffee roasters to develop an African blend of coffee that would symbolise the earthiness

and energy of Africa and perfectly complement Amarula.

On this journey, Amarula met up with Origin Coffee Roasting, the artisan roasters, based in Cape

Town, South Africa, who collaborated with us to produce our first coffee collection and so begin a new

AMARULA “The Spirit of Africa”

The story of friendship and a partnership created under the African Skies

The Marula tree, known in African legend as “The Marriage Tree” is revered by many tribes on

the African continent as is the unique fruit which is coveted by elephants across the lands.

The journey for Amarula which began in 1989 is the natural combination of exotic Marula fruit and the finest, fresh cream. Undeniably exotic, but also smooth and indulgent, the secret of this delectable beverage lays in the Marula fruit, grown in the warm, frost-free regions of sub-equatorial Africa. Efforts to cultivate the Marula tree have been largely unsuccessful and so the fruit is harvested almost entirely from the wild, making this liquid even more precious.

Harking to the African motherland, only the female Marula tree bears the succulent and exotic flavoured fruit which ripens at the height of the African summer, to a light yellow, filling the air with an intense tropical fragrance that floats on the warm summer breeze. Once the ripe Marula fruit, which contain four times as much Vitamin C as the average orange, have been harvested, the hard kernels are removed and the flesh crushed from the skin. The fruit pulp is then transported to the cellar in Stellenbosch, where it is fermented in a very similar fashion to wine.

When fully fermented, the clear Marula wine is double distilled and matured in small oak casks for two years. It is then blended with the finest fresh cream to create a mouth-wateringly rich and soft indulgence, with an alcohol content of 17 percent.

Coffee, also owes its beginnings to the plains of Africa. First cultivated in Kaffir, Ethiopia, coffee has been traded across the world to become one of the most popular and successful drinks of all time.

It is fitting therefore that Amarula has been instrumental in creating a collection of five sublime beverages that can be imbibed anytime and anywhere.

To start, the artisan roasters, created a sultry blend of perfectly roasted hand picked coffee beans, cultured from Africa’s premier coffee plantations. Rich and fragrant, this coffee evokes visions of sophisticated luxury combined with the raw energy and passion that is modern Africa.

With your own bottle of award winning Amarula and African Coffee, you too can create these enjoyable moments in the comfort of your own home – wherever you may be.

eLePHANT TUSK

A fusion of warmed milk and Amarula in a

bowl of welcoming African coffee for pleasure

seekers looking for that sense of the exquisite

extraordinary.

50ml espresso

25ml Amarula

150ml milk

Froth milk and Amarula together.

Make as a normal flat white.

AFrICAN MoCHA

A dark indulgent experience combining the headiness of pure chocolate

with roasted African coffee and rich Amarula overtones for decadent

self enjoyment.

50ml melted chocolate

25ml Amarula

50ml espresso

Melt chocolate with 5ml Amarula.

Add espresso.

Add frothed Amarula. Make as normal mocha.

SUPPorTINg eLePHANTS ANd CoMMUNITy

Never forgetting what we owe to these magnificent beasts

who used to freely roam the continent, The Amarula

Elephant Research Programme, based at the University of

Natal in Durban, provides funding for a team of South

African and international academics who are working

with reserve managers and ecologists to draw up elephant

management plans for each reserve.

In addition, Amarula is integrally involved with the Kenyan

Wildlife Services, with whom they have formed a partnership

to support local elephant programmes - this will ensure

sustainability of conservation as a land-use practice and

hence the long-term survival of the elephant.

Amarula is also very involved in creating programmes for the local communities where they are involved. In Kenya, they have

raised funds and donated monies to upgrade security and lighting in communities servicing the Kenyan Wildlife Services

project as well as initiatives for those involved in the harvesting of the Marula fruit.

An estimated 60,000 indigenous people are supported through the harvesting of the fruit alone.

But, with the harvesting season lasting for only about six weeks, Amarula has been instrumental in setting up other projects to

assist in supporting local residents including the building of a community clinic and a crèche.

AFro-wILd CoFFee

A cultural exchange of untamed African earthiness and

classic style, flavoured with modern overtones to awaken the

spirit within.

100ml espresso

50ml hot water

10ml Amarula infused cream

Garnish with bean.

BeAUTIFUL PeoPLe

A melt in the mouth taste sensation imbibed whilst under the

African skies that will calm the spirit and sooth heated souls with its

deep layers of velvety sophistication, a cool and perfect partnership

of coffee, ice and Amarula.

275ml iced coffee

50ml Amarula

Served frozen topped with 5ml Amarula

Garnish with bean.

Amarula is the original African cream that embodies the

mystique of Africa. It offers you a taste of Africa that you

can take with you. Amarula has all the robustness, spirit

and boldness of Africa. But it is also delicate, indulgent

and smooth. It is in this contrast or harmony that the

true appeal of Amarula lays.

AMARULA “The Spirit of Africa”

A SHoT oF AFrICA (The African Bullet)

An energetic shot of African espresso sipped through a

luxurious collar of Amarula to inspire, uplift and enliven the

palate, any time, anywhere.

50ml espresso

5ml Amarula - shaken

Garnish with bean.