in many high-tech markets the winner takes it all
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Firefox vs. Internet Explorer. Android vs. iPhone OS. In many high-tech markets the winner takes it all. Control over technology platforms is decisive for success!. Source: dailyiphoneblog.com, www.tecrux.com. App interface details. Platform Core. App Interface. Mobile App. App - PowerPoint PPT PresentationTRANSCRIPT
Page 1 Confidential / © Siemens AG 2011. All rights reserved
In many high-tech markets the winner takes it all
Source: dailyiphoneblog.com, www.tecrux.com
Firefox vs. Internet Explorer Android vs. iPhone OS
Control over technology platforms is decisive for success!
Page 2 Confidential / © Siemens AG 2011. All rights reserved
The interplay between platform providers and app- developers is critical for platform success
Source:Source: Eisenmann TR, Parker G, Van Alstyne M 2008 - Opening Platforms - how, when and why
Platform business network App interface details
Platform
Core
App
InterfaceMobile App
Platform provider IP App developer IP
What is the optimal modular structure in
terms of IP to make a platform
attractive and secure platform core IP?
App
Interface
Page 3 Confidential / © Siemens AG 2011. All rights reserved
Possibility for Bachelor and Master-Thesis
Source: JOW
IP Modularity/Management in platform markets
3-6 Months, starting from mid July 2011
[email protected], +49 (0)89 289 25760
Topic
Time
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