IN Magazine

Contents Overview of IN Magazine

Editorial Content

Opportunities

IN Magazine – General Overview

Launched on 8 January 2005, IN magazine is

targeted at secondary schools.

Read by students from more than 90 subscribing

schools . Avg no. of readers per week: 33,276**.

Average copies per issue: 45,314 (2012)

Distributed free with The Straits Times every

Monday to schools which subscribe to more

than 50 copies of The Straits Times every week.

IN was awarded the 2010 World Association of

Newspapers Young Reader Prize in the Newspapers

In Education category by the World Association of

Newspapers and Publishers.

Source: ** Inhouse survey 2009

Source: ** Inhouse survey 2012

IN Magazine – Editorial Overview

The Straits Times' educational supplement for

secondary school students.

IN represents Singapore's youth. It has a lot of

information they need, on topics they care

about. Their opinions count and they can be

heard too.

Entertaining and intellectually stimulating, IN is

rich with news articles that are written from a

young person’s perspective. It has its finger on

the pulse on youth trends and features regular

contributions from student writers.

IN's product pitch - to educate, interest and engage

the young in current affairs, news, and the English

language, adding value to their general knowledge

at school.

IN Magazine - Meeting Readers’ Needs

To engage more youths, IN looks at their online social

networking trends, while offering them greater scope to

develop their analytical skills through lesson activities

pegged to the news. These elements are designed to

prepare students for their ‘O’ and ‘N’ level English

exams, and to improve their comprehension, reading,

writing and oral abilities.

Students who join the IN Crowd - its student council working closely with The Straits Times reporters, regularly contribute opinions and ideas to the magazine. In the classroom, IN is designed to add value to lessons, and an aid to teachers.

The subscribing schools’ student readers automatically become part of The Straits Times Media Club, which meets frequently to learn reporting techniques, media literacy and understanding of the news business.

IN - Editorial Content

FOR STUDENTS

These pages entice young readers to get into

the habit of reading, and build their interest in

current events.

INTERESTS – Features 10 trend columns each

week, from student reporters, who give their take on

music, movies, online and offline lifestyles.

SINGAPORE – A round up of news/current events

that occurred in Singapore, to give them a grasp of

what is happening on their home turf.

IN THE WORLD – A round up of world events,

with a lead article each week that explains the most

impactful piece of news, and its significance.

FOR STUDENTS

These pages entice young readers to get into the

habit of reading, and build their interest in current

events.

IN THE SPOTLIGHT – Top entries for students’

photography, as well as a critique of their pictures

from a Straits Times expert.

IN DEPTH – Big youth trend story that anchors

the magazine, on everything from growing pains

to going green.

IN - Editorial Content

FOR TEACHERS

Material in these pages, towards the end of the

publication, will focus on using The Straits Times as an

authentic source to prepare for exams, improve English

and media literacy.

LIT & LEARN– IN's resident teacher showcases extracts

from poems, prose and plays while explaining literary

techniques to readers.

PERSONAL ASSETS - Articles rich in teaching points are

examined through in-depth focus on values that develop

character and citizenry in students.

IN THE STRAITS TIMES – Timely, current events-based

classroom lessons geared towards teaching media literacy,

comprehension and using material based on the same-day

Straits Times broadsheet. Targeted at helping students at a

foundational and middle ability level.

IN - Editorial Content

THINKING – Teaches higher level analysis

based on The Straits Times’ articles. Will also

contain visual texts and photographs for Spoken

Interaction as resources for teachers for the new

EL syllabus.

IN THE END - The back page of IN will

examine and explain an issue of interest, such

as youth gangs, with serialised graphics.

IN - Editorial Content

FOR TEACHERS

Material in these pages, towards the end of the

publication, will focus on using The Straits Times

as an authentic source to prepare for exams,

improve English and media literacy.

FOR ALL IN is packed with features on topics that concern youths and issues they are interested in. Lesson activities are pegged to articles from The Straits Times to ground the students in current affairs knowledge.

TRENDING NOW – Looks at what teens are doing online, the latest online trends and teenagers‘ opinions about them. It will also highlight a useful newly-released application or web site

that is popular at the moment.

IN FOR A CAUSE - Puts the focus on young people doing

good in and out of Singapore, or new programmes that target

raising awareness about a cause for or by young people. To

cultivate social awareness and volunteerism in the young.

IN THE ZONE – All about young people and their CCAs in

school, to showcase their talent and issues outside of the

academic environment.

IN – Editorial Content

IN – Value Added Activities

Media Club activities: Activities bring students

into the newsroom to get insight to what journalism is.

Students can glean writing, interviewing and photography

tips from the journalists.

Specialist workshops: Targeted workshops in areas such

as photojournalism or editorial cartooning, to give students

more hands-on exposure in journalism techniques.

Teacher forums: Regular introduction workshops for teachers.

Partners such as the British Council will conduct these workshops,

showing teachers how to use the newspaper in the classroom and

creative methods of teaching English.

Learning journeys: Take the students outside the classroom to

locations around Singapore. The objective is to bring topics such as

national education to life for the students, who will have to complete an

assignment at the end of the activity.

Advertising Opportunities (with bulk buy component)

Sponsor staple pages in IN

TrendINg Now – Internet, tech companies, social media, telcos

IN For A Cause – Companies with big CSR efforts eg. petrol companies &

telco service providers

Strip at bottom of page with their logo

To give a related tip that meshes well with the topic

HDB gave tips in the form of cartoons that were in sync with topic; CNB

gave tip-boxes

Open to working with partners though ownership is with editorial. Client

may give some direction if it is relevant.

Some staple pages may lend themselves to being spun off as books; eg.

Lit & Learn and ThINking

Sponsorship can also culminate in an event

Advertising Opportunities (with bulk buy component)

Event/Equipment /Venue/Cash/F&B sponsors for events

Eg. National Schools Newspaper Competition, Media Club

workshops, quarterly specialist workshops, etc.

Eg. Consumer electronics camera brands could sponsor

equipment for specialist workshop on photojournalism or for

teams competing in newspaper competition

‘A Day In The Life Of’ series

Series of sponsored pages on jobs in industries

At least four insertions

Examples of clients: casinos, hospitality,

technology, etc.

In 2006, The Straits Times’ weekly magazine for secondary schools, IN, won a special jury commendation in the ‘World Young Reader Prize’ competition. The award is by the World Association of Newspapers and News Publishers (WAN-Ifra). The award honours newspapers for outstanding marketing campaigns and community actions which engage the young. WAN-Ifra represents over 18,000 publications, 15,000 online sites and over 3,000 companies. In 2010, IN also garnered another ribbon in the ‘Newspapers In Education’ category, awarded by the World Association of Newspapers and News Publishers (WAN-Ifra).

IN – Awards

For clarifications or more information, please contact:

Ms Serene Goh / Ms Serene Luo / David Tan

Tel: 6319 5321 / 6319 5224 / 6319 1005

Email: Sereneg@sph.com.sg / serl@sph.com.sg /

davtan@sph.com.sg

Thank you