in digital campaigns
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in Digital Campaigns. First-name Last-name | title | September 10th2009. ?. how much. time. do you. spend with your. ad server. No time for strategy. Complex analytics. Agency profitability. Cross channel. Multiple source of data. Reporting. Getting campaigns live. - PowerPoint PPT PresentationTRANSCRIPT
© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved
in Digital CampaignsFirst-name Last-name | title | September 10th2009
© 2009 Eyeblaster. All rights reserved
?spend with your
ad server
do youhow much
time
© 2009 Eyeblaster. All rights reserved
Ad Serving
Multiple source of data
Too much data, not enough timeGetting campaigns live
Too much excel
Trafficking Fatigue Syndrome
Publisher specsCampaign performance Delivery
Complex analytics Agency profitability
Cross channel
No time for strategy
Little time for optimization
Reporting
Not user friendly
© 2009 Eyeblaster. All rights reserved
workmore
less time
effortmore
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The first step is to admit…
Inflexi
ble
Tech
nology
Dysfunctiona
l Campaign
Process Analytic Complexities
problem…we have a
© 2009 Eyeblaster. All rights reserved
Things are harderthan they should be.
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?why
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Current ad server platforms are
built for publishers
not agencies
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Invested years
million$Spent
Interviewed 100s
© 2009 Eyeblaster. All rights reserved
AdSnap- One Click Screenshots
Bookmarking
Filters
In Stream
Smart Versioning
Streamlined Ad Serving
Open Workflow
Actionable Analytics
Campaign Monitor
Campaign Summary Report
Workshop
Channel Connect
EB Analytics
Ad Sequencing
New publishing process
Dwell Time
Custom Report Builder
Revolutionized control
Deja vu
Universal Search
Enhanced Cost Control
MediaMind API
Advanced preview
Campaign Process Guide
Mobile Serving
Ad Rotation
In Game
Enhanced Cost Control
© 2009 Eyeblaster. All rights reserved
“
Streamlined Ad Serving
Actionable Analytics
Open Workflow
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Actionable Analytics
MediaMind speeds access to Eyeblaster Analytics
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Difficulty:
comparing cross-channel results
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CampaignMonitor
instant access to
data
Updates every 15 minutes
Monitor campaign delivery
Get vital metrics for instant optimization
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Difficulty:
getting useable cross-channel data without hours in excel
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1-click Campaign
Summary
Customizable content
Full summary of campaign metrics
Complete with tables and graph
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Analytics
Delivery Summary
Unique Metrics Summary
Engagement Summary
Excel Plug-In Creative/Campaign Summary
Data Feed Services
CRB Custom Report Builder
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Streamlined Ad Serving
Get campaigns set-up, trafficked, and measured faster
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Difficulty:
getting from point A to B
quickly
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Process Guide
Universal Serach
Filters
Bookmarking
Preview
“
EasyAccess
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previewing adspreviewing ads
Difficulty:
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Advanced Preview
Preview multiple ads at
once
View ad info
Instantly QA ad
Collaborate with others
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controllingthe serving cost
Difficulty:
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Control number of impressions per rich/std ad per
user
Auto optimize serving between rich and standard
Agency Control
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Difficulty:
repetitivetrafficking tasks
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Mass upload of standard banners
Upload pairs of consistently named
SWFs and GIFs
Assign Clickthru URL to all ads
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Difficulty:
poor communication
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Simplified Campaign Publishing
Identify site contacts Select sites for
publishing
One-Click Publishing – code is automatically generated based on site
default settings
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Ad ServingMass production
of standard banner
Bulk editingIntuitive Excel
ToolsQuick campaign
publishing
Custom Report Builder
Campaign Summary Reporting
Excel Plug In Billing Connect
Data FeedsCreative
Workshop for Flash
Smart Versioning
Global Campaign
Management
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Open Workflow
Advanced tools and processes that work with you
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switching an ad within a live campaign in minutes
Difficulty:
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Instantaneous creative update
Smart Versioning
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Difficulty:
getting your data where you want it
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API
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Web-Tracking/Research
• Omniture • Web Trends
• Core Metrics
• Visistat• Google
Analytics
Planning/Buying
• Donovan/iDesk
•MediaBank• Medicom
Lifeline• IPT
Bid management• Adwords• Omniture• Clickable• Acquiso
• CoreMetrics
Integration Methodology
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Constant browser refreshing
F5
F5F5
F5
F5
F5F5 F5
F5
F5
F5
Difficulty:
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One-click screenshots of live ads delivered in
powerpoint!
“Oh Wow!, Damn! We’ve been dreaming about this”, Trafficking team, Liquid Advertising
AdSnap!
© 2009 Eyeblaster. All rights reserved
Open WorkflowGlobal
campaign Management
Data Capture
Ad Snap
Open API
Custom Report Builder
Video Studio
In Stream
Channel Connect for
Search
Channel Connect for
Mobile
Creative Workshop for Flash
Smart Versioning Deja Vu
© 2009 Eyeblaster. All rights reserved
© 2009 Eyeblaster. All rights reserved
by
© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved
mediamind.eyeblaster.com
email: [email protected]
phone: 123-4567890
@eyeblaster
@creative_zone
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