in credibility we trust
TRANSCRIPT
![Page 1: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/1.jpg)
IN CREDIBILITY WE TRUST
3 March 2012
![Page 2: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/2.jpg)
CHANGE or PERISH!
![Page 3: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/3.jpg)
![Page 4: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/4.jpg)
![Page 5: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/5.jpg)
2011 IBM Global CMO Study
• First-ever global CMO study• Face-to-face conversations with more than 1,700 CMOs worldwide in 64 countries
![Page 6: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/6.jpg)
4 BIGGEST CHALLENGES1. Explosion of Data2. Social Media (Platforms)3. Proliferation of Channels & Devices4. Shifting Consumer Demographics
2011 IBM Global CMO Study
![Page 7: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/7.jpg)
![Page 8: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/8.jpg)
![Page 9: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/9.jpg)
![Page 10: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/10.jpg)
![Page 11: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/11.jpg)
For the first time, US Online ad spending will overtake Print in 2012
![Page 12: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/12.jpg)
MALAYSIA?
![Page 13: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/13.jpg)
2005-06
2006-07
2007-08
2008-09
2009-10
2010 (2H)
2011 (1H)
0
100,000
200,000
300,000
400,000
500,000
600,000
BHarianUtusanMsiaKosmoHarianMetroBMingguMingMsiaKosmoAhdMetro Ahd
Total Net Circulation: Bahasa Newspapers Pen. Msia 2005 – 2011 (1H)
![Page 14: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/14.jpg)
2005-06
2006-07
2007-08
2008-09
2009-10
2010 (2H)
2011 (1H)
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
New StTimesThe Star The EdgeNewSunTSundayStarThe SunMsiaSME
Total Net Circulation: English Newspapers Pen. Msia 2005 – 2011 (1H)
![Page 15: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/15.jpg)
2005-6
2006-7
2007-8
2008-9
2009-10
2010 (2H)
2011 (1H)
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
SinChew DSinChew NChinaPress DChinaPressNGuangMing DGuangMing NOriental DN
Total Net Circulation: Chinese Newspapers Pen. Msia 2005 – 2011 (1H)
![Page 16: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/16.jpg)
Total Net Circulation: English Newspapers Sabah 2005 – 2011 (1H)
2005-06
2006-07
2007-08
2008-09
2009-10
2010 (2H)
2011 (1H)
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
DailyExpressDailyExpressSunBorneoPostSabahNewSabahTimesNewStTimesNewSunTimesStarSundayStar
![Page 17: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/17.jpg)
Total Net Circulation: Chinese Newspapers Sabah 2005 – 2011 (1H)
2005-06
2006-07
2007-08
2008-09
2009-10
2010 (2H)
2010 (1H)
0
5,000
10,000
15,000
20,000
25,000
30,000
OCDNOCDN SunMorningPostAsiaTimesSeeHuaDNMerdekaDN
![Page 18: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/18.jpg)
Total Net Circulation: Bahasa Newspapers Sabah 2005 – 2011 (1H)
2005-06
2006-07
2007-08
2008-09
2009-10
2010 (2H)
2011 (1H)
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
BHarianBMingguUtusanBorneoSabahUtusanMsiaMingMsiaHarianMetroMetroAhd
![Page 19: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/19.jpg)
2005-06
2006-07
2007-08
2008-09
2009-10
2010 (2H)
2011 (1H)
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
BorneoPostNew StTimesSundayPostNewSunTStarSunStar
Total Net Circulation: English Newspapers Sarawak 2005 – 2011 (1H)
![Page 20: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/20.jpg)
Total Net Circulation: Chinese Newspapers Sarawak 2005 – 2011 (1H)
2005-06
2006-07
2007-08
2008-09
2009-10
2010 (2H)
2010 (1H)
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
SHDNUnited DNUnited SunInt'l TimesSinChew
![Page 21: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/21.jpg)
Total Net Circulation: Bahasa Newspapers Sarawak 2005 – 2011 (1H)
2005-06
2006-07
2007-08
2008-09
2009-10
2010 (2H)
2011 (1H)
0
5000
10000
15000
20000
25000
30000
35000
40000
UtusanBorneoBHarianBMingguUtusanMsiaMingMsiaHarianMetroMetroAhd
![Page 22: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/22.jpg)
• SURGE IN INTERNET PENETRATION 80% (25 mill users) by 2015 vs. current 61.7% of population • WIRELESS CONNECTIVITY Smartphones-Tablets & Mobile Apps will be the norm
• SIMILAR TREND - Online media will overtake mainstream media - Migration of automotive, property & job ad categories
NEW MEDIA ORDER
![Page 23: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/23.jpg)
Internet 189,563,067 33,268,882 40,445,741 52,148,925 63,699,519
14,979,765,165 3,320,831,545 3,407,826,318 3,893,141,757 4,357,965,545Newspapers
Grand Total 15,169,328,232 3,354,100,427 3,448,272,059 3,945,290,682 4,421,665,064
Grand Total 2008 2009 Y2010 Y2011
Index 100 102 117 131
Index 100 122 157 191
Internet monitored: 1. Yahoo Malaysia 2. MSN Malaysia 3. Forbes Malaysia 4. Utusan Online.Kosmo Online & Mangga Online, Saji Online & Tutor Online 5. Sinchew-1. GuangMing Online. Sin Chew Online. Soccerfanz & mysinchew 6. The Star Online & Parenthots.com (since Jan 09)
Newspapers monitored: 37 titles in Pen Msia + 16 titles in East Msia
Source: AC Nielsen ADEX
MALAYSIA: Newspapers vs. Online ADEX 2008-2011
![Page 24: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/24.jpg)
NEW BALL GAME
NEED TO ADAPT TO STAY IN THE GAME
![Page 25: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/25.jpg)
HERE IS HOW• Rewrite the rules by which we operate
• Refine reporting format so that decision makers can better judge the true worth of a publication
• Reorientate our mainstream media focus
![Page 26: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/26.jpg)
UNTIL NOW
One Dimensional
![Page 27: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/27.jpg)
UNTIL NOW GOING FORWARD
One Dimensional Two Dimensional
![Page 28: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/28.jpg)
CIRCULATION REPORTING STANDARDS(Until now known as ‘Audit Rules’
![Page 29: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/29.jpg)
Circulation standards for FREE newspapers & magazines
Digital replica for newspapers (paid & free)
Digital replica for magazines (paid & free)
Major revamp of circulation standards for magazines
FOR IMPROVED CLARITY, CONSISTENCY AND ACCOUNTABILITY
NEW
NEW
NEW
NEW
![Page 30: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/30.jpg)
![Page 31: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/31.jpg)
Affiliate of International Federation of Audit Bureau of Circulation
ABC PUBLICATION – DAY EDITION
ABC PUBLICATION
![Page 32: In Credibility We Trust](https://reader035.vdocuments.mx/reader035/viewer/2022081421/554c988eb4c905b80b8b4db2/html5/thumbnails/32.jpg)
End Users: Greater certainty in judgement ROI Media Owners: Stamp of approval for business integrity ABCM: The Gold Standard