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  • in AdWords Advertising TOP 20 · $35.29 Top CPC $42.03 Top CPC $29.86 Top CPC $54.62 Top CPC $35.04 Top CPC $33.59 Top CPC $37.18 Top CPC $27.80 Top CPC Software. 13 Recovery. 14
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5. Credit 6. Lawyer 7. Donate 8. Degree 9. Hosting 10. Claim 11. Conference Call 12. Trading $ 36.06 Top CPC $ 42.51 Top CPC $ 42.02 Top CPC $ 40.61 Top CPC $ 31.91 Top CPC $ 45.51 Top CPC $ 42.05 Top CPC $ 33.19 Top CPC $ 35.29 Top CPC $ 42.03 Top CPC $ 29.86 Top CPC $ 54.62 Top CPC $ 35.04 Top CPC $ 33.59 Top CPC $ 37.18 Top CPC $ 27.80 Top CPC Software. 13 Recovery. 14 Transfer. 15 Gas/Electricity. 16 Classes. 17 Rehab. 18 Treatment. 19 Cord Blood. 20 Search consolodate graduate student loans fixed home equity loan rates cheapest homeowner loans fixed rate secured loans Top Sample Queries $ 47.07 Top CPC Attorney auto insurance price quotes ca automobile insurance building contents insurance buy car insurance online life insurance comparison quotes Top Sample Queries Search presented by Where’s making its money? Most Expensive Top 20 Keywords in AdWords Advertising # 1 Insurance $ 54.91 Top CPC TOP 20 Keyword Categories # 2 Loans 12.8% $ 44.28 Top CPC developed by: nowsourcing.com Percentages correspond to the number of keywords in the top 10,000 keywords that belong to that category. # 3 Mortgage # 4 # 5 # 6 # 7 # 8 # 9 # 10 # 11 # 12 # 13 # 14 # 15 # 16 # 17 # 18 # 19 # 20 24% 9% 3.6% 3.2% 3% 2.5% 2.2% 2.2% 1.4% .9% .8% .8% .7% .6% .6% .5% .5% .3% .2% $ 47.12 Top CPC Find More AdWords Keywords with WordStream’s Keyword Research Suite. TRY IT FREE! http://www.wordstream.com/krs-trial $33.3 billion in total revenue in Q3 2010 - Q2 2011 $32.2 billion in total advertising revenue SPOILER ALERT: ADVERTISING! 97 % of Google’s Revenue is from advertising

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Page 1: in AdWords Advertising TOP 20 · $35.29 Top CPC $42.03 Top CPC $29.86 Top CPC $54.62 Top CPC $35.04 Top CPC $33.59 Top CPC $37.18 Top CPC $27.80 Top CPC Software. 13 Recovery. 14

5. Credit

6. Lawyer

7. Donate

8. Degree

9. Hosting

10. Claim

11. Conference Call

12. Trading

$36.06 Top CPC

$42.51 Top CPC

$42.02 Top CPC

$40.61 Top CPC

$31.91 Top CPC

$45.51 Top CPC

$42.05 Top CPC

$33.19 Top CPC

$35.29 Top CPC

$42.03 Top CPC

$29.86 Top CPC

$54.62 Top CPC

$35.04 Top CPC

$33.59 Top CPC

$37.18 Top CPC

$27.80 Top CPC

Software. 13

Recovery. 14

Transfer. 15

Gas/Electricity. 16

Classes. 17

Rehab. 18

Treatment. 19

Cord Blood. 20

Searchconsolodate graduate student loans

fixed home equity loan rates

cheapest homeowner loans

fixed rate secured loans

Top Sample Queries

$47.07Top CPC

Attorney

auto insurance price quotes

ca automobile insurance

building contents insurance

buy car insurance online

life insurance comparison quotes

Top Sample Queries

Search

presented by

Where’s making its money?

Most ExpensiveTop 20

Keywordsin AdWords Advertising

#1Insurance

$54.91Top CPC

TOP 20Keyword Categories#2

Loans

12.8%

$44.28Top CPC

developed by: nowsourcing.com

Percentages correspond to the number of keywords in the top

10,000 keywords that belongto that category.

#3Mortgage

#4#5

#6#7#8#9#10#11

#12#13

#14#15

#16#17

#18#19

#20

24% 9%

3.6%

3.2%

3%

2.5%

2.2%2.2%1.4%.9%.8%

.8%.7%

.6%.6%

.5%.5%

.3%.2%

$47.12Top CPC

Find More AdWords Keywords with WordStream’s Keyword Research Suite.

TRY IT FREE! http://www.wordstream.com/krs-trial

$33.3 billionin total revenue in Q3 2010 - Q2 2011

$32.2 billionin total advertising revenue

SPOILER ALERT: ADVERTISING!

97%of Google’sRevenue

is from advertising

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Presenter: Cynthia Stewart, CPC, CPMA, CPC-H, CPC-Istatic.aapc.com/a3c7c3fe-6fa1-4d67-8534-a3c9c8315fa0/16f6616f-8c79...Presenter: Cynthia Stewart, CPC, CPMA, CPC-H, CPC-I The information

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