imslc: ecommerce seo for 2015 (dave bascom from fit marketing)
TRANSCRIPT
Ecommerce SEOfor fun and profit
What is SEO?
SEO can feel like
this:
Or it can feel like this:
Why does everyone hate SEO?
Is it because of these guys? Or this guy?
Fun Facts About the Google● Google holds 78% of search market
share● Google has 83% of mobile search
market share● 3.5 Billion searches every day● 20% of all search queries are unique
(never before searched)● Universal results show up on 85% of all
search queries
Reason #732 Why SEO is Hard...Limited Real Estate
1. Pick the Right Targets2. Build a Strong Foundation3. Ongoing Content Strategy4. Get The Right Kinds of Links5. Keep on Keepin’ on
How Can You Win At the SEO Game?
Pick the Right Targets
1. Keyword Planner2. Google Trends3. Adwords PPC Campaign Reports4. Google Webmaster Tools (Bing has
this too, in case you care)
Use Google’s Own Tools Against Them
● Titles● Headings● Body copy● Category and product
descriptions● Be UNIQUE
Building the Foundation:
Content
This:
Building the Foundation: URLs
Not That:
http://www.apple.com/macbook-pro/
http://store.hp.com/webapp/wcs/stores/servlet/us/en/cat/Laptops
● Go Flat ● Don’t bury or hide links● Smart internal linking
Building the Foundation: Site Architecture
Google it to see how many pages are indexed in Google - site:mydomain.com
Indexed Much?
● Product name, price● Product availability● Limited time offers● Ratings & reviews● Images● Videos
Add Structured Data Markup
Ong
oing
Con
tent
Str
ateg
y
● Keep it natural● Product reviews ● Press ● Linkable content (link bait) ● Social sharing● Get creative, be remarkable
The Right Kinds of Links
Keep it Natural
● It’s going to take a while. ● Track your progress and keep
working at it. ● Work your way up the totem pole:
gradually tackle more competitive keyword themes
● Watch for other opportunities to capture space on the SERPs
Keep on Keepin’ on
