ims13 keynote
DESCRIPTION
slides from my IMS NYC keynoteTRANSCRIPT
Wednesday, April 3, 13
@RICKBAKAS | #IMS13
BUILDING A MOBILE FOCUSED INBOUND STRATEGYRick Bakas | Bakas Media + PressPay/34 Solutions
Wednesday, April 3, 13
@RICKBAKAS | #IMS13
ATTENTION IS THE NEW CURRENCY
2003-2013 53% increase in ADHD in children 4-17
1 in 5 high school aged boys diagnosed with ADHD
College students taking drugs to help focus
NBC Nightly News - April 1, 2013
Wednesday, April 3, 13
ROA@RICKBAKAS | #IMS13
RETURN ON ATTENTION
Wednesday, April 3, 13
90% OF THE WORLD’S DATA WAS CREATED IN THE PAST 2 YEARS.
-IBM
http://statspotting.com/2012/09/big-data-stats-90-of-the-worlds-data-created-in-the-last-two-years/
@RICKBAKAS | #IMS13
Wednesday, April 3, 13
@RICKBAKAS | #IMS13
ENGAGED?
Wednesday, April 3, 13
5 TIPS FOR FOR CONVERTING ATTENTION INTO INTENTION
1. MOBILE FIRST, DESKTOP SECOND
2. MAKE PEOPLE DO A LITTLE, BUT GET A LOT
3. IMMEDIACY + INTIMACY
4. CLOSE THE GAP
5. EXPONENTIAL TRAFFIC
@RICKBAKAS | #IMS13
Wednesday, April 3, 13
emails
blogs
QR codes on products
SMS Text
niche productapps
Wednesday, April 3, 13
SECURE CHECKOUT
5:32 :10
OPPORTUNITY - INCREASE SALES BY REDUCING EFFORT
@RICKBAKAS | #IMS13
Wednesday, April 3, 13
0%
15%
30%
2011
Successful eComm Purchase rateSuccessful mComm Purchase rate
SECURE
LOST SALES/ABANDONED CART
99%
@RICKBAKAS | #IMS13
Wednesday, April 3, 13
@RICKBAKAS | #IMS13
10.2%conversion rate in 2013 (and climbing)
Wednesday, April 3, 13
@RICKBAKAS | #IMS13
Wednesday, April 3, 13
SECURE CHECKOUT
@RICKBAKAS | #IMS13
+
CINSAY PRESSPAY
Wednesday, April 3, 13
@RICKBAKAS | #IMS13
THANK YOU
Wednesday, April 3, 13