impulse point llc, confidential information not for public disclosure without prior approval by...

1Impulse Point LLC, Confidential Information

Not for public disclosure without prior approval by Impulse Point LLC

Captive Portal & Automated Policy Management

Impulse Point LLC, Confidential Information Not for public disclosure without prior approval by Impulse Point LLC

Agenda

Introductions Product Overview Value Proposition Business Strategy Opportunity to Accelerate Discussion &

Recommendations Next Steps


What Are We?

We automate the enforcement of acceptable use policies on a network

We Provide a “Captive Portal” instantly visible to every student gaining network access in a university setting

Any organization that has exposure to untrusted or mobile computing devices is a potential client. (PDA’s, Phones, PC’s)

We can be easily integrated into a company’s existing network infrastructure

We are network and software vendor independent


What is the Problem?

• Colleges and Universities face : Rampant virus infection caused by students bringing

in their own personal computers. Out of date security patches. Runaway bandwidth consumption by students

downloading illegal content (music, movies, games, etc.).

Unauthorized usage especially over wireless networks Balancing Security Best Practices with Academic

Freedom Adequate Budget to implement tools to assist this

process


What is the Solution?

• Impulse has developed a security solution aimed at colleges and universities to address their specific needs: Allows only authorized compliant users to access

university systems and networks. Promote Legal Acquisition of Licensed Content Captive Portal (not a pop up) that offers marketing

support for vendors providing the solution to the University


How does it work?

Internet traffic to the school comes through a security layer (a firewall)

to a router where a switch connects individual users.

Firewall(Security)

Switch

Users hook up to the internet

through the switch Impulse Gateway

The Impulse System seamlessly plugs into the

router and blocks access to users who fail policy.


Why Impulse?

Exclusively focused on the Higher Education Sector

Scalable, distributed architectural design

Integrates with existing and future network infrastructure in an “out-of-line” approach

Does not represent a Single-Point-of-Failure to the campus network (Fail-open design)

Does not represent a performance bottleneck to campus network traffic. Ability to update/change without affecting network service-level maintenance windows

Offers an extensive array of integrated policy modules managed from a single product

Low Total Cost of Acquisition and Ownership (TCO)

Turnkey Implementation Services (planning, testing, on-site installation, training and deployment support)

7/24 on-going hardware and software monitoring, support, maintenance and update services

Customer Value

Proposition without the

Captive Portal


Policy ModulesPOLICY MODULE

KEYFEATURES

Authentication andRegistration

Prevent unauthorized users from accessing the network while registering authorized student devices.

Policy Notification Displays Acceptable Use Polices and gives user an option to accept institution polices prior to accessing network. Allows Institution the opportunity to audit and log users’ acceptance of Institution policy.

Anti-Virus Manages compliance with anti-virus software definitions and current inoculation files. Supports Symantec, McAfee, Sophos, Trend Micro, Panda, AVG and eTrust.

Anti-Spyware Manages compliance with anti-spyware software.

Microsoft Patch Ensures that users are at desired security patch maintenance levels.

P2P File Sharing and Music Referral

Prohibits illegal P2P outbound file sharing and encourages legal online music procurement.

Network Bandwidth

Monitors bandwidth usage at the policy group level with the ability to set consumption limits.

Broadcast Messaging

Ability to send ad hoc or scheduled broadcast communication messages by policy group.

Management Console

Provides usable insight into network performance and policy compliance and configuration.

Technical Specs for IT Departments and Security


Installed and Sold

• The Impulse system has approximately 40 installations totaling 250,000 students. These schools include:

Saint Leo’s UniversityUniversity of TampaBarry UniversityFlorida A&MLynn UniversityMars Hill College (NC)University of RedlandsEarlham College (IN)Florida College (FL)Ohio WesleyanInverhills CollegeUniversity of PacificBrevard CollegeWilmington CollegeFoxcroft

Messiah College (PA)Williams CollegeUniversity of Arizona, Georgia College and StatePalm Beach Atlantic UniversityDallas Community CollegeKentucky Wesleyan UniversityUniversity of California at DavisUniversity of San DiegoFlorida Southern CollegeSouthern Wesleyan UniversityUniversity of North FloridaMedical College of GeorgiaClearwater Christian CollegeRandolph Macon College


Customer Pipeline and Potential Growth

• We are generating about 3-5 new installations per month.

• Recently expanded our sales force to increase our presence in the scholastic market.

• Potential pipeline just in the university/college market includes nearly 2000+ schools.


Opportunities this can address

• In the past, these schools have desired our product, but securing budget was the primary factor that prevented adoption. Eastern Washington University Hendrix College San Bernardino CC District Saint Augustine’s College Johnson C Smith University University of Memphis Harford Community College Emory University University of Mississippi


The Opportunity(Cost/Budget Cycle is an

Issue)

• In the past few years higher education has more than realized the need for this product.

• Many schools know a solution exists however: While not overly expensive (typical

installation would cost approximately $50k), cost is a sensitive issue.

Aside from the cost itself, budget cycle procurement procedures cause delays in adoption.

• A Media Play (Captive Marketing Portal) overcomes these obstacles


Capitalizing on the Opportunity

• Subsidize the purchase price to the institutions by allowing advertising through the system at strategic points.

• Since users must log on to the system on a daily basis, we can provide marketing space to a guaranteed audience.


User Authentication

BrandingOpportunity “Brought to

you by”


Sample Marketing Opportunities

• Users login on a daily basis

• Use this event as a marketing opportunity.

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