improvments to croydon

7/29/2019 Improvments to Croydon

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APPENDIX 1

CROYDON HIGH STREETS

INITIAL PROJECT SCOPE


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West Croydon Masterplan

West Croydon Station

East Croydon Station

South End Station

Croydon Opportunity Area

London Road

Central areaorth nd

igh treet

eorge treet

Old TownChurch treet

urrey treet Market

Matthews ard

eeves Corner

South Endouth nd oad

elsdon oad

Croham oad

T CT TT CAT


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Introduction.................................................................................................................................................

Project 1 - London Road, Old Town and Central Area physical improvements.............................................

Project 2 - South End.physical improvements..............................................................................................

Project 3 - George Street Tram Stop Relocation...........................................................................................

Project 4 - Retail Support Package...............................................................................................................

p3

p4-15

p16-19

p20-21

no further information included in this appendix

TABLE OF CONTENTS

CAVEAT

The work presented in this paper is based on engagement work done in the last 5 months with the local community and local ward

councillors. This initial scope for the High Street project is based on their concerns, comments and ideas.

However, this scope is subject to change once a design team is appointed and more detailed design proposals are developed and

costings are done. All changes will be discussed with local stakeholders and the GLA through ongoing engagement and consultation .


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CTT A BA ATA

ondon oad is the northern gateway to the Town Centre and runs from est Croydon tation up to the former est Croydon Congregational Church

(now a temple and community centre). t is approximately 1km in length.

Businesses along ondon oad were subject to looting during the civi l disturbances on 8 August 2011. everal buildings were burnt down and the plots

are still sitting vacant today. ince August 2011 18 of street users and 60 of businesses in ondon oad feel that the area has declined.

acancy rates on ondon oad are nearly double the national average at 21. owever this does represent a decrease from 24 in 2008. This high rate

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The highest recorded footfall along ondon oad is at the southern end of the igh treet near est Croydon tation where weekly footfall at this point

approximate 35000 people. owever recorded footfall decreases quickly travelling orth and drop to 5500 by aint ames oad. This demonstrates that

people are not willing to travel north from the station there is very little attraction to travel along ondon oad.

A

The purpose of the ondon oad igh treet project is to change peoples perceptions of the area to make it more appealing and draw more people along

the street. The project will encourage people to turn right out of est Croydon station. The project will build on the areas ethnic shopping offer address

the physical issues along the ondon oad thus helping to change perceptions of the area and attracting new people.

The 3.15m budget will be split between public realm and building facade improvement works. ome key focuses for the project will be;

- at the entrance to ondon oad (from est Croydon station to the idl building) with the aim of creating a welcoming environment and get people to

turn right into the street; and

- delivering a new linear amenity space at the base of odiac Court tied with new uses delivered around the edge of the space via the business

support and retail support packages.

LONDON ROAD (PROJECT 1)

5


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LONDON ROAD (PROJECT 1)LONDON ROAD (PROJ T 1)

SAINTJAMESROAD(A213)

SUMNERROAD(A213)

DENNETTROAD

GREENSIDEROAD CAMPBELLROAD

NORTHEND

STATIO

NROAD

KIDDERMIN

STERROAD

HAND

CROF

TRO

AD

6

T C MATA (Adopted 2011)

TAC T A

T AC

M A

AMT AC

A AMT AC

AA

MMT

AA MMT

AA MMT

MMT

MMT

N


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AA MMT

Objectives:

- nhance the general quality of existing shop parades building on their

existing character along with lower level public realm improvements.

Works:

- ublic realm: basic streetscape improvements street de-cluttering

rationalised on-street parking and servicing arrangements

- Building facade improvements: shop front improvements new

security shutters.

LONDON ROAD(PROJECT 1) has a total budget of 3.15m. The works will be split between public realm works and building

facade improvements.

ublic realm works: 2600000 -1km of street

Building facade improvements: 550000 - 45 units (30)

TAC T A

Objectives:

- ncourage people to turn right onto ondon oad at est Croydon station and building onondon oads distinctive ethnic offer .

Works:

- ublic realm: new paving extended footways street de-cluttering new street furniture new

planting rationalised parking layouts and retail servicing.

- Building facade improvements: enhanced building and shop fronts improved window displays

new security shutters co-ordinated art.

T AC

Objectives:

- Create a more pleasant physical environment to link the ondon oad entrance with the proposed

linear amenity space and existing retail areas to the north.

Works:

- ublic realm: new co-ordinated street art improved lighting and planting to soften the western

side of the street in front of idl street de-cluttering enhancements to the bus waiting facilities.

- Building facade improvements: Building art improvements to the public space in front of the CA

building.

MMT (X2)

Objectives:

- unction improvements to create a more

pleasant environment for pedestrians and

cyclists to move between the different

sections of ondon oad.

Works:

- ublic realm: new and improved paving

pedestrian crossings cycle lanes cycle

standing.

A AMT AC (X2)

Objectives:

- A new community-led amenity space in the centre of ondon oad offering space attractions and

different functions for people including; market space play space for all ages a meeting point

with eating and drinking retail space.

- mprovements to the existing amenity space at the northern end of ondon oad.

Works:

- Coordination of empty public and private spaces to provide one coherent space including new

paving planting seating play lighting road crossings art


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CTT A BA ATA

Croydon ld Town is the counterpoint to the modern character of ew Town around ast Croydon station. t contains a range of historical assets there

are three conservation areas and a number of listed and locally listed buildings as well as urrey treet market one of the oldest markets in ondon.

These assets make ld Town a unique location in the Croydon Town Centre with great variety in high street character and uses.

espite the presence of these heritage assets many people outside of this area are not aware of its existence. ne of the main objectives of the ld Townhigh streets project is to create a co-ordinated and recognisable physical environment that celebrates and promotes the areas rich heritage assets.

7RGD\WKHDUHDVXIIHUVIURPSRRUPDLQWHQDQFHDQXQFRRUGLQDWHGSXEOLFUHDOPWUDIFGLVWXUEDQFHDQGDODFNRISK\VLFDOFRQQHFWLRQVWRWKHVXUURXQGLQJ

area.

urthermore on the night of Monday 8th August 2011 Croydons ld Town suffered tremendous damage to both its physical fabric and its reputation

when it became a victim of civil unrest and arson. The large locally listed building on eeves Corner which sits within the Church treet Conservation Area

ZDVFRPSOHWHO\GHVWUR\HGE\UHDQGWKHSURSHUWLHVRSSRVLWHWKLVVLWHRIZKLFKDUHORFDOO\OLVWHGVXIIHUHGIURPVHYHUHUHGDPDJHDQGKDYHQRWVRIDU

been repaired. ince these events 16 of street users and 6 of businesses feel that the area has declined.

ld Town has a retail vacancy rate of 20 - which is twice the national average. owever this rate has been almost stagnant since 2008 with a small drop

in 2009.

There is a large amount of variation in footfall levels throughout the ld Town with the highest footfall observed on urrey treet (around 50000 per

week). ootfall levels on Church treet gradually reduce as you move westwards away from the pedestrian hotspot at orth nd from 2180 to 22 800

at the junction with ld alace oad. ot surprisingly those areas with the highest footfalls record the lowest vacancy rates. A major opportunity of this

project is to create improve the connections and legibility between urrey treet and orth nd (areas with high footfall) and those areas with lower footfall

levels so that more pedestrians can permeate through onto other streets in ld Town.

A

The purpose of the ld Town igh treet project is to reinforce the areas status as Croydon Centres historical core and support local businesses

including on urrey treet Market - by addressing the physical issues along the main treets and attracting new people into the area.

The 1.50m budget will be split between public realm and building facade improvement works and while the spending will focus more intensively on

Church treet and urrey treet complementary measures are proposed on the links (as shown on next page) to allow improved connections with the

wider areas

The high streets project will also complement the emerging ortas ilot project that is underway in the area and which is focussed on the urrey treet

area of ld Town.

A critical aspect of the project is to increase the visibility of ld Towns main assets: its historic heritage which might be accomplished through the creation

of a heritage trail and urrey treet Market which could be achieved through the creation of ateway features.

OLD TOWN (PROJECT 1)

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10/2110

T (PROJECT 1)

CHURCHSTR

EET

SURREYSTREET

HIG H

S TR

EE

T

HIGHSTREET

NORTHEND

EXCH

ANGE

SQUARE

CHURCHROAD OLDPALACEROAD

CHURCH

STRE

ET

ROMANWAY

REEVESCORNER

DRUM

MON

DRO

ADFIR

THROAD

TAMWORTH

ROAD

10

N

CTA AA TT

(see next pages for objectives)

TT

MAT

CC TT

MMT

MMT

CC

A

+ TA TA

MA A

A

MTAT

AC

AC

AC

AC


11/211111

A CT

Objectives:

- Church oad: bring life into this Council owned space by creating a feature in this underused

space.

- umping tation: transform an unsightly functional element in a piece of art that contributes

positively to xchange quare.

- oman ay underpass: enhance underpass.

- $WWUDFWQHZSHRSOHDQGUDLVHWKHSUROHRIWKHDUHDE\FUHDWLQJDKHULWDJHWUDLO

Works:

- Treatment of pumping station by artist.

- Coordination of empty public and private spaces around the Church all to provide one coherent

space including new paving planting art seating play lighting with scope for possible arranged

activities.

- Art and /or lighting installation in oman ay underpass

- nstall plaques on heritage buildings sign trail with appropriate paving insets.

Objectives:

- mprove the street scene along key streets

into ld Town to encourage people into the

area from its surroundings.

Works:

- ublic realm: new paving new pedestrian

crossings street de-cluttering new planting

signage visual co-ordinated art.

MMT (X3)

Objectives:

- mprove nodes at each end of urrey treet and at the top of Crown ill to facilitate pedestrians

movements and draw people into ld Town and urrey treet Market.Works:

- ublic realm: new and improved paving street de-cluttering and new street furniture signage

planting gateway feature(s).

- Coordinate node improvements on urrey treet with works opposite on igh treet and Mint alk.

TT MAT

Objectives:

- hysical improvements to support the existing market traders creating an improved operational

environment that will also attract new market traders

- hysical improvements to urrey treet to support the emergence of a new lunch time food offer- ,QWHUYHQWLRQVWRHQKDQFHWKHH[LVWLQJWUDIFPDQDJHPHQWDQGVHUYLFLQJLVVXHV

Works:

- ublic realm: new paving street de-cluttering and new street furniture review and rationalised

SDUNLQJDQGVHUYLFLQJLJQDJHEDUULHURUEROODUGVWRVXSSRUWWUDIFPDQDJHPHQWVWUDWHJ\

- Market traders requirements: identify existing needs and lacks and address them. This might include

providing suitable ampere voltage upgrading toilets or a bakers oven.

- Building facade improvements: enhanced building and shop fronts co-ordinating with opportunities

for pop-up shops possibility to focus on 10/11 urrey treet and co-ordinate with a retail support

strategy.

OLD TOWN(PROJECT 1) has a total budget of 1.50m. The works will be split between public realm works and building facade improvements.

ublic realm works: 1225000 - 65m of street (Church treet and urrey treet)

+ 3 key projects and supporting measures on access links (50m)


CC TT

Objectives:

- nhance the general quality of the existing shop parade building on their existing

character along with public realm improvements with rationalised servicing and delivery.Works:

- XEOLFUHDOPUHSDLUH[LVWLQJSDYLQJDQGRULGHQWLI\VSHFLFDUHDVWREH

replaced. treet de-cluttering improved drainage and de-cluttering at Church

treet tram rationalised on-street parking and servicing arrangements.

ootway extension /paving of loading bays.

- Building facade improvements: building painting and shop front improvements.


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CTT A BA ATA

North End

orth nd is the most successful retail street in the Croydon Town Centre and the backbone that links all of the other town centre high streets. t is a

pedestrianised street which provides access to both the hitgift and the Centrale shopping centres.

There is a retail vacancy rate of 5 half of the national average (although up from 3 in 2008). The area suffered from limited damage during the civil

disturbances in August 2011.

orth nd experiences substantially more footfall than all other parts of Central Croydon and recorded pedestrian footfall varies between 125.000 132000

per week.

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redevelopment of the hitgift and Centrale shopping centres. uch redevelopments would result in wholesale upgrades to orth nd as part of a co-

ordinated programme of public realm works. t is anticipated that planning applications would be submit (from both) later in the year and as part of this

process the details for orth nd improvements will be secured. As such the level of discussion with local businesses with regards to what this public

realm improvement project can deliver has been kept to a minimum although there have been early discussions with the Town Centre B team.

High Street and George St

eorge treet and igh treet are key historical high streets the street contains a large number of locally and nationally listed buildings. owever these

VWUHHWVGRVXIIHUIURPUHODWLYHO\KLJKOHYHOVRIYDFDQF\IRUUHWDLOXQFKDQJHGFRPSDUHGWRDQGIRURIFHVSDFH

The highest recorded footfall is on eorge treet outside the Allders epartment tore with over 50000 recorded pedestrians in a week. This level of

IRRWIDOOGRHVFDXVHSHGHVWULDQFDSDFLW\LVVXHVDWWKHHQWUDQFHWR$OOGHUV7KLVJXUHLVOLNHO\LQXHQFHGE\*HRUJHWUHHW7UDPVWRSDQGWKHIDFWWKDW

eorge treet is currently the main pedestrian route between ast Croydon tation and orth nd.

ootfall reduces steadily along the igh treet when travelling outh from its junction with eorge treet /Church treet (just below 50000 recorded

footfall) to where it meets outh nd (5220 recorded footfall) with one exception where it meets urrey treet market.

A

7KH&HQWUDO$UHDSURHFWZLOOWDUJHWWKRVHDUHDVWKDWZRXOGQRWXQGHUJRVLJQLFDQWSXEOLFUHDOPLPSURYHPHQWVDVDUHVXOWRIDUHGHYHORSPHQWRIWKHUHWDLO

core.

950k will be allocated for public realm and building facade improvement works and the spending will focus most intensively on the creation of an

improved space at atherine treet hop arade and an art installation at the Croydon lyover improved node junctions at eorge treet and ellesley

oad igh treet and urrey treet with some complementary measures (mainly decluterring and repairs) along the whole of orth nd eorge treet

rummond oad and igh treet.

URSRVDOVZLWKLPPHGLDWHDQGYLVLEOHUHVXOWVZLOOVWUHQJWKHQ&UR\GRQVFRUHUHWDLODUHDDWDFUXFLDOWLPHDQGUHEXLOGFRQGHQFHDPRQJVWEXVLQHVVHVDQG

shoppers.

CENTRAL AREA (PROJECT 1)

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CTA AA (PROJECT 1)JECT 1)

NORTHEND

KATHARINE STREET

THECROYDON

FLYOVER

(A232)

MASONSAV

ENUE

WESTST

REET

LONDONROAD

POPL

ARWALK

SURREYSTREET

HIGHS

TREET

GEORGE

STREET

TAM

WORTH

ROAD

DRUM

MOND

ROAD

CHURCHS

TREET

WELLESLEY

ROAD

14

N

A TT

(see previous pages for objectives)

T TT

(see previous pages for objectives)

T TT

(see next pages for objectives)

MMT

MMT

ATA TT

AA

TT

TAM T

C

B

T

TT

TT

MM A


15/211515

T A TT

Objectives:

- nhance the general quality of the existingpublic realm.

Works:

- ublic realm: repair existing paving and /

RULGHQWLI\VSHFLFDUHDVWREHUHSODFHG

treet de-cluttering review existing planting.

ootway extension /paving of loading bays.

CT

Objectives:

- eorge treet tram stop: free space cluttered by tram stop to create a more pleasant pedestrian

environment.- Croydon lyover Bridge: create a gateway /landmark feature.

Works:

- eorge treet tram stop: relocate eorge treet tram stop.

- Croydon lyover Bridge: art and lighting. The installation might serve to announce Croydons

estaurant uarter in one direction and Croydons ld Town and shopping area in the other.

MM A

Objectives:

- mprove the physical connection between

ld Town and orth nd.Works:

- ublic realm: new paving improved security

address blank facades art.

- Co-ordinate proposals with ld Town igh

treets proposals.

MMT (X2)

Objectives:

- mprove nodes to facilitate pedestrians

movement.Works:

- ublic realm: ew and improved paving

street de-cluttering and new street furniture

planting.

- Coordinate with other works in ld Town and

ellesley oad.

ATA TT AA

Objectives:

- Create an improved amenity space opposite the Town all.

This work can be incorporated in a future plans for a larger civic

square as set out in Mid Croydon masterplan .

Works:

- ublic realm: coordination of public and private spaces by

atharine treet shop parade to provide a coherent space

including new paving planting seating play lighting.

- Building facade improvements: enhanced building and shop

fronts co-ordinating with opportunities for pop-up shops.

The CENTRAL AREA(PROJECT 1) has a total budget of 1.5m (0.8m for eorge treets tram stop relocation + 0.95m).

The works will be split between public realm works eorge treets tram stop relocation and building facade improvements.

ublic realm works: 880000 - 800m of street + atharine treet hop arade

eorge treets tram stop: 800000

Building facade improvements: 0000 - units (50 of atherine treet hop arade)


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CTT A BA ATA

outh nd is a gateway location at the southern end of the Town Centre and includes the southern part of igh treet outh nd and elsdon oad. t is

approximately 800m in length.

Businesses along outh nd were subject to looting during the civil disturbances on 8 August 2011. ince then 14 of street users and 45 of

businesses in outh nd feel that the area has declined.

outh nd has a mixed business base. ver the last number of years it is emerging as the Town Centres alternative restaurant quarter and the area

includes a number of successful restaurants (both chain and independent). There are a total of 11 shops and businesses operating along outh nd the

PDRULW\RIZKLFKDUHVKRSVQDQFLDOSURIHVVLRQDODQGUHVWDXUDQWV7KHUHDUHDSSUR[LPDWHO\SHRSOHHPSOR\HGZLWKLQWKHSURHFWDUHDDQGWKHUHLV

DOVRDVLJQLFDQWUHVLGHQWLDOFDWFKPHQWDUHDRISHRSOHWKDWXVHRXWKQGDVWKHLUPDLQKLJKVWUHHW

The area does have a retail vacancy rate of 13 and this tends to be focussed at the junction of Brighton oad and along outh nd illage (elsdon

RDG7KLVYDFDQF\UDWHLVVOLJKWO\DERYHWKHQDWLRQDODYHUDJHRIRZHYHUWKHYDFDQF\UDWHIRURIFHVLQWKHDUHDLV

The highest footfall in the outh nd area is on elsdon oad (outh nd illage) with almost 5800 recorded pedestrians noted over the course of aZHHN7KLVJXUHLVOLNHO\LQXHQFHGE\WKHSUR[LPLW\WRRXWK&UR\GRQVWDWLRQRRWIDOOUHPDLQVIDLUO\FRQVLVWHQWDORQJWKHHQWLUHVWUHWFKRIRXWKQG

varying broadly between 4.000 and 5250 with the eastern side of the road maintaining a slightly higher amount of footfall than the western side.

A

The purpose of the outh nd igh treet project is to support and build on the areas emerging status as a restaurant quarter by addressing the physical

issues along the street and thus helping to change perceptions of the area and attracting new people. The project area matches the boundary of outh

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The 2.85m budget will be split between public realm and building facade improvement works and spending will focus more intensively on outh nds

estaurant uarter Core and outh nd illage (shown on next page).

A critical aspect of the project will be to increase the usable footway space (through footway extension and decluttering) to increase opportunities for

restaurants to spill onto the street.

SOUTH END (PROJECT 2)

1


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T (PROJECT 2)

COMBEROAD(A212)

ABERDE

ENROAD

SOUTH

BRIDGEROAD(A

236)

SPICESYARD

WESTS

TREET

HIGHSTREET

S O U T H E N D

BRIGHTONROAD

SELSDONEND

HEATH

FIELD

ROAD

WARH

AMRO

AD

BARTLETT

STREET

MASONSA

VENUE

PARKERROAD

LOWERCOMBESTREET(A212)

18

T TAAT AT C

T A

CT AC

CT AC

CT AC

CT AC

CTA AA TT

(see previous page for objectives)

MMT

MMT

MMT

T AC

T AC

T AC

N


19/211919

CT AC

Objectives:

- Create new and enhance existing pocket spaces for people to

physically and visually enjoy.Works:

- ublic realm: ew high quality paving street de-cluttering benches

and planting co-ordinated art.

- Building facade improvements: shop front improvements.

SOUTH END(PROJECT 2) has a total budget of 2.80m. The works will be split between public realm works

and building facade improvements.

ublic realm works: 2300000 - 800m of street


T AC (X3)

Objectives:

- ncourage people to enter Croydons estaurant uarter. Create a more pleasant physical

environment to link outh nd to Croydons town centre outh Croydon tation and Brighton

oad.

Works:

- ublic realm: ew paving new pedestrian crossings street de-cluttering and new street furniture

new planting rationalised parking and servicing co-ordinated art.

- Building facade improvements: enhanced building and shop fronts co-ordinating with

opportunities for pop-up shops.

T TAAT AT C

Objectives:

- upport the work done to market the area as Croydons restaurant quarter by creating a more

pleasant physical environment and generating opportunities for establishments to spill onto thestreet while maintaining public transport and cycle capacity.

Works:

- ublic realm: ew paving extended footways improved side streets crossings street de-

cluttering and new street furniture rationalised parking and servicing.



T A

Objectives:

- nhance the streets more intimate and distinctive local high street character

- ew spaces at northern entrance and by uskin ouse parade.

Works:

- ublic realm: ew paving street de-cluttering and new street furniture new planting creating

green links to tree lined arham oad and t eters Church rationalised parking and servicing.



MMT (X2)

Objectives:

- unction improvements to create a more

pleasant environment for pedestrians and

cyclists to move between the different

sections of outh nd.

Works:

- ublic realm: ew and improved paving

pedestrian crossings cycle lanes cycle

standing.


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21/21

GEORGE STREET TRAM STOP RELOCATION (PROJECT 3) has a total budget of 0.8m.

CTT A BA ATA

The area around the existing eorge treet Tram top is currently cluttered and overcrowded. The recorded footfall at that point is over 50000 recorded

pedestrians in a week. t also obstructs the entrance to the Allders department store.

urthermore Croydon Councils long tern plans are to create a new passage between ark treet and aint eorges treet in the continuation of aint

eorges alk. f the Tram stop were to remain in i ts current location it would then block the natural pedestrian desire line.

A

The purpose of the eorge treet Tram top relocation project is to release usable footway space thus releasing the pressure on the northern footway

and enabling the natural pedestrian desire line.

T

TT TAM T

TT TAM T

improvments to croydon

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