improving usage and impact of digitised resources
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Improving usage and impact of digitised resources
Paola MarchionniJISC Digitisation Programme Manager
eContent 2011 – programme mtg Oxford, 29-30 March 2011
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Usage, metrics and impact:some background
• JISC Impact and embedding programme7 projects,
http://www.jisc.ac.uk/whatwedo/programmes/digitisation/impactembedding.aspx
• Toolkit for the Impact of Digitised Scholarly Resources (TIDSR) http://microsites.oii.ox.ac.uk/tidsr/ - to be
updated May 2011• Digital Impacts: how to measure and understand the
use and impact of digital content 20 May, Oxford http://bit.ly/g3nMdE
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Usage, metrics and impact:what have projects found out?
full report out in May 2011not (just) about metrics, usability or Search Engine Optimisation issues relating to different stages in the development of a digital resource, life cycle approach some highlights here – not a comprehensive or exhaustive listsome high level issues and nitty gritty details some common patterns some solutions some common sense
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Some general principles (TIDSR)
essential to view multiple sources of evidence when evaluating impact, not just numbers
plan on measuring impact from the beginning of a project, to integrate impact measures in the design
monitor impact regularly, but don’t become bogged down by it
make impact monitoring an institutional priority and don’t assume somebody else will install Google Analytics for you
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1. Recognising the importance of user engagement
close contact with users when developing a project is key - life-cycle approach
task somebody in the team with this responsibility specific workpackage that branches off into all other
activities different ways of doing this – dedicated person vs
shared task
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Engagement Officer developed as part of Marketing and Comms strategy wide range of activities: recruitment of user panel, development of online user network, case studies, newsletter; blog, events and workshops, usability testing; launch etc…
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2. Design and serendipity
Designs which allow for more serendipitous discovery of materials by users and for flexible uses have more possibilities for impact
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offering different ways of discovering unexpected content in the archive and from other platforms still in development!
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3. Resource discovery
yes, Google, but inclusion within a variety of trusted gateways is important for long term impact (eg library portals), also increases trust in resource quality and reliability
be wary of changing URLs and keep the association between project page and final web site
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40% of academic referrals came form library pagesbut collection still not well integrated into catalogue searches
collection can be found through different routes: JSTOR, COPAC, Google Scholar, RLUK database, Europeana (in progress)
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CEDAR: an excellent JISC project and theatre resource but project name (CEDAR), project blog (East London Theatre…) and final project web site (OTHA) all different no hyperlink from project page/blog to new resource
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4. Cool URIs
Importance of stable, clear and meaningful URIs if digital resources are to be used in teaching, learning and research
URIs to reflect transparent citation style
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clear, straightforward and easy to remember URI
Different downloadable citation styles
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5. Which Web 2.0?
lots of different examples but opportunities for users engagement should:
be quick and easy reflect users’ working practices be familiar to target users
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will remove wiki section because not used by researchers, too time consuming will add other tools for annotations, corrections, bookmarking, tagging, and personal workspace
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D-TRACES project: used blog to supplement reflective practice in Personal Development Planning (PDP) - undergrads dance curriculum at Coventry Unitackled digital literacy issues
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6. Embedding in teaching and learning
Can be done at different levels and by offering a variety of resources and tools
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embedding of theatre archive resources in courses/modules across four partner universities: UEL, Royal Holloway, Nottingham and Sheffield case studies of work with students and teachers on web site
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screencasts for teachers to introduce resources preferred to learning packages teachers liked potentials of folksonomies for work with students once they
understood what they could do with it
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7. Non-users
Engaging non-users can be as important as consulting current users
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high volume of users but mainly general public, local and family historians data sets relevant to researchers but not many researchers use the site project is consulting with current non-users and creating new tools for researchers
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8. Licencing content
clear licencing information on web siteopen content to collections will increase impacthowever, could charging for part of the content
add to the “perceived” value of content?
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Clear licencing information on each page of the web site
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anecdotal evidence:Institute of Historical Research: difficulty in getting resources listed by libraries until they introduced an element of subscription content perception of “value” of a resource if there is a charge/user has to pay for it? some non-commercial resources are not designed and marketed as well as one by commercial publishers
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9. Use impact metrics to enhance impact
Plant the seeds for measuring the impact of your resource when doing comms and dissemination activities, eg: If you plan to measure how much your
resource in being talked about in blogs, make sure you do promote your website through blogs in the first place
Same about citations, hyperlinks etc…
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10. Sustainability planning
Build in sustainability strategies from the beginning of your project
Identify a “champion” at the end of the project who will make sure the resource is looked after and sustained