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IMPROVING QUALITY IN PROGRAMMATIC : A 5 STEP SUMMARY HENK VAN NIEKERK | HEAD OF PUBLISHER PLATFORMS, INTERNATIONAL

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Page 1: Improving Quality in Programmatic: A 5-Step Summary - Digiday Programmatic Rome, 11/11/15

IMPROVING QUALITY IN PROGRAMMATIC :

A 5 STEP SUMMARY HENK VAN NIEKERK | HEAD OF PUBLISHER PLATFORMS, INTERNATIONAL

Page 2: Improving Quality in Programmatic: A 5-Step Summary - Digiday Programmatic Rome, 11/11/15

5. Prediction: transparency

1. Advertising creative

2. Third party data

3. Viewability

4. Content & Audience

IMPROVE QUALITY IN 5 STEPS

Page 3: Improving Quality in Programmatic: A 5-Step Summary - Digiday Programmatic Rome, 11/11/15

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