Improving

Productivity6 Secrets to Improve Personal Productivity that will Transform

your Business, your Health & your Effectiveness

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Background

I developed this report as a result of a series of blog posts I wrote at

http://wealthhealthself.com. My readers asked me to create a single

report with the posts in it….. so here it is! It’s all about improving your

personal productivity. If you take action as a result of reading this

report, it may just transform your business, your health & your

effectiveness.

Time management, personal productivity or whatever you want to call it

is never far from the forefront of the entrepreneurial mind. Why –

because we want to get more great work done in as shorter timeframe

as possible. That’s how entrepreneurial businesses create sustainable

and profitable growth. Your personal productivity is made all the more

difficult when we are constantly hit by those distractions around us…. I

don’t have to remind you what they are!

Here are the six posts in summary:

1. Part 1: Where Did Time Go?

2. Part 2: Your Daily Success Ritual.

3. Part 3: Spend Focused Time on the Important Projects.

4. Part 4: Eliminate Distractions.

5. Part 5: Dedicate Time for Reflection & Planning Every Day.

6. Part 6: Go Get Some Sleep.

I recommend that you read each of the 6 sections in detail. It may just

help you improve your efficiency. In fact, I guarantee it. If you don’t

agree, let me know – just email me at: jr@wealthhealthself.com.

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Improving Productivity Part 1:

Where Did Time Go?

So here’s Part 1….

Leading a life where you are constantly rushing around will lead to

health problems, burn out and poor relationships. It’s where I was not

too many years ago…

This is incredibly powerful. If you’re like I used to be (start each day with

creating new goals every morning for weight loss, project completion,

relationship building or whatever) then this article is for you.

“There’s just not enough time in the day”.

“I’m just too busy to do everything”

“I start the day with the right intentions, but always fall off the

wagon at the first hurdle”.

“If I could survive on less sleep then I could get more done in

24 hours”

I don’t know about you, but this is the kind of thing I was telling myself

EVERY – SINGLE – DAY. Everything was urgent. It needed to be

completed right now. Far removed from when I was a child when time

always appeared to be on my side. So much more seemed to be possible

in any single day.

May be it was….

Okay, as you get older commitments change (for most of us, there’s a

sharp increase in our obligations) – job, family, paperwork, etc. and

there appears to be less free time available to do those urgent things.

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For a moment though just step back in to when you were a child and

walk your way through a typical day. You’ll be amazed at what you

actually achieved. Here is mine…

• Up at 8:00am (reluctantly, of course!)

• School for 9:15am.

• 4x 70 minute lessons in the school day (that’s only 4 hours and

40 minutes work! leaving lots of social time & play time – great

for relationship building).

• Finish school at 3:30pm.

• Play soccer with local team.

• Dinner with the family (remember what that was like!)

• Television / play time with friends.

• Homework – yip, I always did it somehow.

• Bed for 10pm (reluctantly!).

Now look at a typical day when I was an employee…

• Up at 5:00am (very reluctantly, of course!)

• In the office for 6:00am (first in, last out mentality)

• Catch up on email and plan for the day until 7:00am (good

work, not great work).

• 7:00am – 6:00pm wall-to-wall meetings (errr, believe it or not,

yes… this was my daily life)

• 6:00pm catch up on email and actually do some work (good

work, not great work).

• Leave office at 7:00pm (typically without seeing daylight).

• Home for 7:30pm (not much quality time with the family).

• Read the children a story each (not much connection time).

• 8:00 – 11:00pm vegetate; too knackered to do anything else.

• Go to bed at 11:00pm or even later.

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So I spent probably 3 times longer every day doing work as an employee

than I did learning when I was at school. Quite horrifying fact!

But this is what got me….. when I actually analyzed it.

What I learned and did in those 4 hours and 40 minutes in school

lessons was far higher than my output during a typical 13 hour day at

the office.

It blew me away….. and then I started thinking about the importance of

improving productivity. How could I get from the day rather than just

get through the day (that’s another great Jim Rohn quote). My role in

the office was SURVIVAL – just make sure that I got through unscathed;

nothing about efficiency or productivity or delivering great work. There

simply wasn’t time. I was in bloody meetings all day!

One more thing I tell people when they reflect on their childhood and

how children think and act. It comes down to ONE word – SIMPLICITY.

As over-burdened stressed-out adults, we tend to over-complicate life.

It starts with the simplest decisions. We just can’t make them. Take it

one step further and think about the comfort layer we put around

ourselves every day. AND then think of your childhood.

Nothing was ever too much – whether it was a new activity, new

environment, new friends, you took everything in your stride. So why is

it as adults we become so bloody anal! Think about it. It’s just so true…

Here’s an exercise I ask you to complete before the next post. It won’t

take more than 10-20 minutes. And you’ll be amazed when you find out

where the day goes….

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Exercise:

1. Spend 10 minutes writing down a typical day when you were a

child at school. Think about it vividly. You will be amazed at how

much you can remember from your school days.

2. Spend 10 minutes writing down a typical work day right now.

3. Spend 10 minutes writing down a perfect day when you do

GREAT WORK away from the distractions around you at the

office.

Check out the next article in this series over the next few days….

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Improving Productivity Part 2:

Your Daily Success Ritual

I am sure you want to end your day as you started it?

….and that means productive!

I was always in a rush. I woke up, showered, dressed and got into the

office as quickly as I could. Not because I loved what I did. BUT because I

foolishly thought that the longer I spend in the office the more work I

actually did. Doing this occasionally is OK, but doing this every day is

NOT CONDUCIVE to a long lasting happy life….

• What happened to the healthy breakfast?

• What happened to the quality time with the family before they

went to school?

• What happened to the daily exercise you committed to before

hitting the office?

• What happened to your ‘self-time’ in the morning?

If you’re struggling to answer any of the above, then don’t despair! You

can change all that starting tomorrow… but only with a bit of strategic

planning.

Before we jump into developing a daily success ritual, let me explain

why I believe it to be so important to complete it FIRST THING in the

morning.

What you do in the morning sets the context for how your day will

develop. You will judge everything else that you do against the

‘framework’ you established in the morning. If you get the morning

right, you’re likely to have a more successful and productive day. If you

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get the morning WRONG, say for example, you skip breakfast, and then

you’re likely to start eating junk by mid-morning.

I am sure that you know exactly what I mean!

By having a great morning…. and then a great day, you start building

MOMENTUM. A great day will lead to a great week, and so on…. this

really works.

You’ll start feeling good about yourself very quickly. Your morning

success ritual will really help you become stronger.

So let’s get into some specifics about my morning success ritual. Use

this as a start point for developing your own or start with a clean piece

of paper.

My daily ritual includes:

• 15 minutes exercise.

• 15 minutes shower / dressed.

• 15 minutes learning something new (article, book, etc.).

• 15 minutes healthy energizing breakfast with the family.

I comply with this routine 80% of the time. If I don’t comply, usually as a

result of my travelling or I have a special engagement, then I am NOT AS

PRODUCTIVE. I go from being pro-active and having everything

planned, into a reactive mode…. this typically means getting less done.

You should target GREATER THAN 80% compliance. It’s never going to

be perfect. You’d be fool to punish yourself if you miss a morning. Just

make sure that you quickly get back on track… don’t let any bad habits

creep back into your lifestyle.

You should start off easy with one or two items. Once these have

become habitualized, start adding other elements to your ritual. If you

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start with a ritual that’s too complicated, you’ll fail. You’ll be back at

square one again in no time at all.

Also, make sure that you plan your morning ritual in detail. If you have

exercise planned in your ritual, you don’t want to be spending 20

minutes trying to find your exercise clothing; prepare accordingly.

Exercise:

1. Spend 30 minutes developing your morning success ritual. For

the first week include only 2-3 items. Don’t over-complicate

things!

2. Next, make sure that you DO your morning ritual every day for

the next 14 consecutive days. Get it habitualized!

Don’t take these exercises lightly. It doesn’t matter if you are the

founder of your own online business, or an employee in a large

corporate. Implement a daily success ritual into your morning routine…

starting tomorrow!

Once you’ve completed the above exercises, let me know how you got

on.

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Improving Productivity Part 3:

Spend Focused Time on the

Important Projects before Doing

Anything Else

This is a big one! I hope you get this. If you do, you will transform

the QUALITY AND QUANTITY OF GREAT WORK that you deliver.

Let me start by asking you a question…

What’s the first thing you do in the morning when you start your

day’s work?

No lies. No BS. Tell me the truth!

In fact, you don’t need to tell me the answer. I already know. You

open your email client and check your inbox. And after that….

you are more than likely to check a few News websites to see

what’s going on in the world, or check the latest on your

investment portfolio.

That’s not really a great way to start things off on a positive

footing…

I’m going to start with email. Now, don’t get me wrong, email

(when used in the appropriate way) is a great communication

tool. BUT it is so often (if not always) abused. I can summarize

email in one simple sentence….

“Email allows others to set your daily agenda”

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So it doesn’t matter how well you started the day or even planned

the day, all that changes if you run off doing ‘urgent’ assignments

as a result of reading your email. Forget it. Ignore it.

Instead, I’ve got a much better proposition for you. Listen to this…

“Spend the first two hours of the day focused 100% on

your most important project that supports your long

term goals”.

I don’t propose that you work 2 hours solid without a single break

period. Your mind can’t focus for that length of time. Here’s what

I do… I work for 55 minutes, then take a 10 minute break (take a

stroll, have some water, few push-ups…. whatever, just take a

break) and then go again for 55 minutes.

It doesn’t matter whether you are an employee or the founder of

an online start-up company. Do some great work. You’ll be

amazed at the results you’ll get if you do this EVERY – SINGLE –

DAY.

I can guarantee right now that you can easily get distracted. It’s

oh so easy to open up your web browser and email client every

few minutes or take that phone call from a friend or work

colleague. That’s just not conducive to improving productivity. If

you’re going to work, DO GREAT WORK!

Results won’t happen instantaneously, but your important

projects WILL get completed quicker. The quality of the work will

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be much better because you are focused wholly on the task at

hand without being side-tracked all the time. Research has shown

time and time again that if you are diverted (to quickly read an

email, for example) it takes you ANOTHER 20 minutes before you

are fully focused again. Wow!

By now you should have kicked off your daily morning success

ritual. I’ve now provided you with another great tool to improving

productivity – focus 100% on your most important project for the

first two hours of every work day.

Here’s a great excuse I often hear…

“The office environment doesn’t allow me to focus for two hours

on one task first hand. I have meetings to go to, etc.”

Simple answer here, get to work earlier. Get a head start on your

competition by starting the day one hour before everyone else.

Oh, and by the way, the first time I check my email… not before

12:00pm. And if you’re really worried about what people will

think if you don’t respond to their email first thing in the morning,

just let them know that you don’t do email in the morning If it’s

something really important there are more efficient ways of

tracking you down. Don’t give in!

Exercise:

1. Spend 15 minutes writing down your TOP 3 PROJECTS you

are currently working on that support YOUR long term

goals (I would hope that you already know these).

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2. Spend 15 minutes planning what you will achieve this

week, and over the next month, WHEN YOU FOCUS 100%

for two hours at the start of each work day on your most

important projects.

Go do it EVERY – SINGLE – DAY.

Don’t dismiss these simple productivity tools. If you’re planning

your escape from the RAT RACE, these tools will become crucial

for you to succeed.

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Improving Productivity Part 4:

Eliminate Distractions

So you’re probably asking yourself right now, what the hell has a

picture of Steve Jobs got anything to do with improving

productivity?

The simple answer is… EVERYTHING

Just think of everything that guy delivered in his short lifetime:

• Created Apple and popularized the home desktop

computer.

• Popularized graphical user interface, different text fonts,

and the mouse.

• Created NeXT and developed the operating system which

would ultimately power every single Apple Computer.

• CEO of Pixar that went on to create the Toy Story

franchise.

• Created the most beautiful Apple computers – have you

ever used the Macbook Air? It’s phenomenal.

• Brought to us the iPod… remember ’1000 songs in your

pocket’?

• Revolutionized the mobile phone industry with the iPhone.

• …AND finally introduced the iPad tablet.

… nothing short of incredible. A genius? Undoubtedly YES! But

there’s more to it than that.

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Do you think this guy was caught up with distractions as these

product innovations were evolving? His single-mindedness in his

approach and unwavering focus are legendary. He had a vision

for his products and he eliminated all distractions to achieve that

vision.

It is key for improving productivity.

You need to do the same if you are to succeed on your

entrepreneurial journey.

Unfortunately, the incredible technological advances over recent

years have led to an exponential growth in the number of

potential distractions that are put in front of us. They are all

seeking to grab our attention at any time and take us away from

completing our most important project.

When I was (much) younger I didn’t have to worry about email. It

didn’t exist. Neither did the internet for that matter. I just had the

television to deal with. Oh, if only life were that simple right now!

If only…

Dealing with the television is relatively easy. Just don’t switch it

on! Avoid the tendency to watch garbage soap opera programs

that provide as much intellectual value as a typical tabloid English

newspaper. I just quit watching television when I was setting up

my own business. Did I miss out on life? I don’t think so… and I

feel all the better for it. Even now, I only watch the odd game of

English soccer on the box once or twice a week.

OK, so that was the easy one.

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Perhaps the biggest hurdle to overcome is having ‘the need’ to

always be connected… This is a difficult one that I only managed

to cure myself once I quit my job. In the corporate world I was

constantly worried about any emails, calls or messages that were

coming my way. As a result my ‘Crackberry’ never left my side.

First thing I did after I switched my alarm clock off in the morning

(I used my Blackberry as my alarm clock) was to check my

overnight emails!

What a great way to start the day!

So instead of spending quality time in the shower thinking about

how cool the day was going to be, I was worrying about the

consequences of what had just arrived in my inbox. TALK ABOUT

STRESS!

They were great days!?!?!?

But eliminating distractions can have positive benefits for

everyone, not just for the worried employee.

Here are the two areas I’m going to be focusing in this post:

• Eliminating distractions for 2 hours every day whilst you

are focusing on your most important project; and

• Creating a POSITIVE ENVIRONMENT around you that is

conducive to improving productivity.

100% Focus for 2 Hours Every Day

The number of opportunities for distraction is endless. The mind

is constantly looking for them. It’s your job to eliminate them. To

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do that you need to go through an admission phase (openly admit

what easily distracts you) and then assess how you can eliminate

them one-by-one. Here are some examples:

• Email.

• Surfing the internet.

• See what your buddies are doing on Facebook.

• Instant messaging.

• Telephone.

• Colleagues in the office.

The cutthroat way of dealing with the first four items is to work

offline on your computer (i.e. remove any network connection) or

don’t work on a computer at all. Trust me; this is difficult to do at

first. It’s like giving up any bad habit. It takes time and a lot of self-

control!

Okay so some of you may have to do some internet research as

part of your most important project. If you do, then you MUST

close down Outlook (or any other email client), Skype and any

other internet messaging service and other online distractions

such as Facebook. And once you’ve switched them off, keep them

switched off! No excuses. You have priority work to focus on.

You’re going to MISS ABSOLUTELY NOTHING IN LIFE DURING

THOSE 2 HOURS.

So what do you do about the telephone? Unplug it or switch it off.

Simple! Alternatively go to an area or room where there is not a

telephone to distract you. If you’re serious about improving

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productivity, then GET SERIOUS about eliminating these

distractions.

And finally… your work colleagues. If you don’t have your own

office, this can be troublesome. One way is to get into the office

earlier than anyone else (a trait of some of the most successful

entrepreneurs) and really dive into your project. Alternatively,

find a room or office where you have the agreement that you will

NOT be distracted. Be firm with people, including your boss.

Creating a Productive Environment around You

Productivity killers are all around you from the moment you wake

up to the moment you finally hit the sack. We’re all given 24

hours in a single day. Your ‘job’ is to make the most out of each

day and to be successful in that, you need to MANAGE YOURSELF

BETTER than you are doing today.

Have a think about some of these examples and how they are

impacting your productivity:

• How much television are you watching?

• Do you have friends and colleagues around you that are

supportive in your endeavors?

• Are you constantly living in a grey zone? (i.e. when you are

with the family you are thinking about the next steps on

your big project AND when you are focusing on your big

project you are feeling guilty about not spending quality

time with the family).

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• How much time do you spend each day surfing the

internet aimlessly.

• Do you spend quality time with friends and family?

• Do you protect 30 minutes every day for YOURSELF

(reflection and planning time)?

I could go on and on. It’s so important for you to assess your

environment at home and in the office to assess where

opportunities appear to eliminate distractions in your life. Once

you’ve done this, the opportunities in improving productivity AND

other aspects of your life are endless.

Exercise:

1. Identify all of the opportunities for distraction that can

hit you during your 2 hour major project time. Next, write

down next to each item, how you are going to eliminate

that distraction once and for all.

2. Identify all the areas in your life that create a disruptive

or destructive environment. Next, write down next to each

item, how you are going to eliminate these elements from

your life.

That was a much longer section than I was first anticipating, but

understanding, and then eliminating, distractions are key to

improving productivity.

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Improving Productivity Part 5:

Dedicate Time for Reflection &

Planning Every Day

Today is about personal reflection time, grading your daily

performance, & planning for the following day. It’s very powerful

stuff. Most ‘average’ think all this self-time is all a bit ‘woo-woo’.

Don’t listen to people like that, they only pull you down.

All I can tell you right now, before we get into the meat of this

article is that by using the techniques that I am going to show you

EVERY – SINGLE –DAY, you will be improving your daily

productivity. It’s guaranteed!

By the way, I hope you’re enjoying this special report on

Improving Productivity. My daily goal is to apply these tools and

techniques with 100% compliance, but typically achieve around

80%.

Trust me even at this level, you are 80% better than the everyone

else, so don’t punish yourself and seek perfection; that only leads

to a life of misery.

So here goes, no pre-amble, just great content…

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Daily Personal Reflection Time

You should dedicate 15 minutes every day to reflect… on today

[once a week you should spend a longer period of time reflecting

on the week and the month, but I’ll talk about that elsewhere on

this W H-S blog].

Here are the questions I ask myself and my thoughts on how you

should reflect on the day:

• Did you complete your daily success ritual? Are there any

areas you could improve?

• Did you complete the task of focusing 2 hours on your

most important project? Were there any distractions that

you could help improve your performance tomorrow?

• Out of your other daily priorities, which did you achieve

and which did you fail to achieve? If there were certain

tasks that you failed to deliver, UNDERSTAND WHY and

put the corrective actions in place for tomorrow.

• How do you feel? Do you feel energized and alert? Or do

you feel sluggish because you didn’t sleep well or you have

something bothering you or you have eaten garbage?

What can you learn from this to implement immediately

tomorrow?

• If today was a day for doing some exercise, did you do it

and did you do it well? Remember the principles for

getting active…

o Walk every day (15 minutes).

o Do some body resistance training 2-3 times per

week (15 minutes).

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o ‘Hit your max’ by sprinting once per week (15

minutes)

Grade Your Daily Performance

Reflecting on how you perform every day is excellent. But do be

successful, and I mean really successful, you need to grade your

performance. Measure yourself.

I’ve written about this in detail at Wealth – Health – Self… You can

find out more here: http://wealthhealthself.com/personal-

philosophy-performance/

To make improvements in your life and in others, you need to

perform at your best consistently. AND I KNOW NO BETTER WAY

to know how well I am performing than measuring and tracking

my performance. Here’s how I do it using the 10 Rules I Live By…

For each of the 10 personal rules, you should grade yourself as

follows:

2 = Delivered.

1 = Made the effort but didn’t quite get the end result.

0 = Failed miserably.

Your maximum score is 20. You need to target a score of 16 or

higher consistently to be performing well. Between 8 and 15, you

are still learning and improving. Anything less than 8 and you

don’t need me to tell you that some improvements in how you

live your life are required.

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Planning your Day Daily

So now you’ve reflected on your day and graded your

performance. Now it’s time to implement what you’ve learnt AND

integrate them with tomorrow’s priorities to ensure you have a

really effective day.

95% of people don’t plan their day AND as a result, their major

goal of the day becomes surviving the day rather than GETTING

FROM THE DAY.

You need to get from the day consistently to learn, to grow, and

become successful.

You want to be different right? Well just spend those quality 15

minutes at the END OF THE WORK DAY planning what you want to

achieve tomorrow. These could be your ‘top 5′ work tasks or ‘how

you’re going to live by your 10 personal rules’.

It’s up to you as to how you plan. Find out what works for you.

If you don’t do this, the inevitable will happen. Your day will

become reactive and I guarantee that the first thing you will do to

assess what you need to get done that day…

You’ll switch on your email… and we all know what happens next!

So in summary, at the end of each work day, commit to doing

each of the following to improve your productivity:

1. Daily personal reflection time.

2. Grade your daily performance.

3. Planning your day daily.

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Don’t forget, I’d love to think what you think of this report; send

me an email at: jr@wealthhealthself.com

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Improving Productivity Part 6: Go

Get Some Sleep

This section is the final one of this ‘IMPROVING PRODUCTIVITY’

series. I hope you’ve been following all the tools, techniques and

advice? If not, you’re clearly not serious about your life as an

entrepreneur and how you can make each day more productive.

Today I’m going to be talking about SLEEP, and why you seriously

need to get more of it. If you are anything like I used to be, you’re

probably thinking right now that that’s the last thing you want to

hear.

I used to try and train my body to get as little sleep as possible.

Could I get away with 5 hours or even less? The answer is ‘of

course’, but my bottom line productivity diminished at an

incredible rate. Rather than spending quality time focusing on the

priority projects, my mind was in a constant fuzzy state with a

tendency to be wishing about the next time I could hit the sack.

Not an ideal mental state for innovation or doing great work.

And that’s the point. If your job is transactional in nature

(basically doing repetitive tasks), stretching the mind is not

required. But that’s not you.

The conclusion to my ‘sleep experiments’ were pretty definitive.

The amount of great work completed the day after less than 6

hours sleep was on average a whopping ZERO. Not only was I

completely shattered, but I was short tempered, unsociable….

and after a while, felt pretty god-damned burnt out. I felt like

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crap, ate like crap and couldn’t really be bothered to do any

exercise.

Note: 40% of people in the USA get less than 5 hours sleep per

night!

Anything more than 6 hours (at least) stopped the yawning during

the day and allowed a better level of focus. But to do great work

– work that was going to make a difference – I needed a minimum

of 7 hours sleep….. but to operate at my best between 8 – 9 hours

was my optimum.

Now this took a bit of shift in my thinking & my lifestyle. But the

change in my productivity AND MY OVERALL HEALTH was

incredible. I can only recommend that you do the same.

I know that may be this isn’t what you want to hear, especially if

you’re trying to restrict your number of hours sleep. I’ve just

learned to live with it AND ENJOY IT. Sleeping is great and so is

doing great work. So it’s a bit of a win – win all around!

But there’s more to this than just my own experiences. Here’s the

science….

Just think of your ancestors – their life was governed by the daily

rising & the setting of the sun. That’s how we evolved and that’s

how our sleeping & eating patterns evolved congruent with

hormone secretions, brain wave patterns, & cellular repair &

regeneration. Remember this was all based on a 24‑hour cycle.

The introduction of artificial light interfered this, & as a result

disrupts some of the processes for which we are dependent to be

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healthy, happy, focused & PRODUCTIVE. Now I’m not suggesting

that you hit the sack as soon as the sun sets to be operating at

your optimum, especially since the level of activity we get vs. our

ancestors thousands of years ago, is significantly less.

AND it’s not just about the quantity of sleep. Perhaps more

important is the quality of sleep (uninterrupted and not

medication or alcohol induced). During sleep, the recovery of

muscles, organs and bodily systems are accelerated. This is driven

by the sleep hormone called melatonin which increases in its

production later in the day. As natural light increases in the

morning, melatonin production is suppressed and serotonin

production increases (your very own feel good hormone). The

result – you wake up feeling great and refreshed.

Some Ideas for you to get a Great Night’s Sleep

• Create the ideal sleeping environment: Avoid any level of

stimulation in the bedroom (apart from you know what…)

– this includes televisions, computers, etc.

• Go to bed and get up at consistent times: This will

optimize hormone flow and ensure you have great sleep

cycles. If you can, try and align your sleep time with

natural darkness.

• Start to relax before you hit the sack: Don’t watch the

news or do any kind of work. If you are going to read,

avoid anything heavy going and instead read a fictional

novel.

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• Eat & drink the right things: Avoid anything caffeine or

alcohol-related for 4-5 hours before bedtime. Don’t listen

to those that tell you that alcohol helps them sleep.

Instead, it severely disrupts the quality of sleep and you

wake up feeling knackered.

So that’s it….. you now have my complete set of tools to

improving productivity. Implement them starting today. They

won’t cost you a cent. I can guarantee that they WILL help you to

reach your goals quicker than you thought possible.

Let me know what you think about this report – I want to hear

from you at jr@wealthhealthself.com.

To sign-up for your free report entitled ‘SuperCharge Your Online

Business’ & to receive the regular Ezine, please visit:

http://wealthhealthself.com.