improving membership building rotary. southern california/nevada pets 2007 learn objectives 1....
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Improving MembershipBuilding Rotary
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Southern California/Nevada PETS 2007
Learn ObjectivesLearn Objectives
1. Establishing realistic membership goals for the upcoming Rotary year.
2. Understand the important elements in that affect membership development.
3. Develop strategies for membership recruitment, retention, and education.
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Southern California/Nevada PETS 2007
RETENTION
RECRUITMENT
NEW CLUBS
Membership Growth and DevelopmentMembership Growth and Development
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Southern California/Nevada PETS 2007
Presidential Citation 2007-08Presidential Citation 2007-08Membership Goals:Membership Goals:Net increase of one memberAttend district membership seminarProvide Quarterly Guest DayInvite TRF & RI Alumni to joinRecognize Sponsors of new RotariansEncourage DiversitySponsor a New Rotary Club--NEW GENERATIONS
Analysis of communityRetentionReport monthly – RI website
President Wilf WilkinsonPresident Wilf Wilkinson
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Southern California/Nevada PETS 2007
Expanding Need for Expanding Need for Humanitarian Humanitarian ServiceService
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Southern California/Nevada PETS 2007
Greater Need for Greater Need for Program Program ParticipationParticipation
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Southern California/Nevada PETS 2007
Increasing Need for Increasing Need for Financial Support of Financial Support of The Rotary The Rotary FoundationFoundation
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Club Leadership Plan
You Can Create You Can Create Exciting Programs andExciting Programs and
Sustain and Grow
Membership
Sustain and Grow
Membership
ImplementSuccessful
ServiceProjects
ImplementSuccessful
ServiceProjects
Support The RotaryFoundation
Support The RotaryFoundation
Develop Club
Leaders for Beyond Club
Level
Develop Club
Leaders for Beyond Club
Level
Four Avenues of Service
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Southern California/Nevada PETS 2007
Club Leadership PlanClub Leadership Plan
Club Board of Directors
Club Administration
Club Public Relations
MembershipServiceProjects
The RotaryFoundation
District support of the Club Leadership Plan
Assistant Governors
Public Relations
Committee
MembershipDevelopmentCommittee
DistrictPrograms
Committees
The RotaryFoundation Committee
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Southern California/Nevada PETS 2007
NEW MEMBERSNEW MEMBERS
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Southern California/Nevada PETS 2007
Gender of Club MembersGender of Club Members
Female20% Male
80%
Male87%
Female13%
WORLDWIDE CANADA & USA
Female27% Male
73%
GREATER VANCOUVER
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Southern California/Nevada PETS 2007
Vocations of RotariansVocations of Rotarians
BCIT Study
Financial
Financial
Financial
Financial
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Southern California/Nevada PETS 2007
Member Age – Canada & USAMember Age – Canada & USA
3% 11%
23%
28%
19%
16%
age 30age 30-39age 40-49age 50-59age 60-69age 70+
63 % age
50 +
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Southern California/Nevada PETS 2007
Is the membership in your Is the membership in your
club diverseclub diverse??
Rotary Club Membershi
p
GENDER RACE
AGE
CLASSIFICATIONS
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Southern California/Nevada PETS 2007
Diversity in RecruitingDiversity in Recruiting
Youth Programs, Interact, Rotaract, RYLAGSE Teams, Ambassadorial Scholars, GUTSEthnic MediaService Projects in the target communityRotarians from target cultural groupMulti-Language RI Literature and Web SitesCitizenship Days
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Southern California/Nevada PETS 2007
What Works? What Works?
Give time to membership every week Select passionate club membership chair Meaningful service projects Personal Benefits (WIFM) Seek new classifications & demographics Publicize service projects & Rotary Club membership goal that challenges Appealing club meetings Club-In-A-Club www.clubinaclub.com Teams
.
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Southern California/Nevada PETS 2007
Recruitment & Retention Action StepsRecruitment & Retention Action Steps
1. Identify1. Identify 1. Identify1. Identify 2. Inform2. Inform2. Inform2. Inform
3. Invite3. Invite 3. Invite3. Invite
4. Induct4. Induct 4. Induct4. Induct
5. Instill5. Instill 5. Instill5. Instill
6. Involve6. Involve6. Involve6. Involve
7. Instruct7. Instruct7. Instruct7. Instruct
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Southern California/Nevada PETS 2007
Membership CommitteeMembership Committee
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Southern California/Nevada PETS 2007
Membership CommitteeMembership Committee
Resource for helping to achieve club membership goals
Develops and implements a plan for recruiting and retaining club members
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Southern California/Nevada PETS 2007
Retention…Retention…
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Southern California/Nevada PETS 2007
Membership growth has two Membership growth has two equally important elementsequally important elements
Membership growth has two Membership growth has two equally important elementsequally important elements
Bring in Bring in Quality Quality
MembersMembers
Bring in Bring in Quality Quality
MembersMembersStop The Leaks!Stop The Leaks!
- - - - - -- - - - - -Reduce the loss Reduce the loss
of membersof members
Stop The Leaks!Stop The Leaks!- - - - - -- - - - - -
Reduce the loss Reduce the loss of membersof members
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Southern California/Nevada PETS 2007
LLoss of members who have been inoss of members who have been in Rotary fewer than 3 yearsRotary fewer than 3 years
10+ years <1 year
1-2 years
2-3 years
3-5 years
5-10 years
20%
10%
14%
18%
20%
18%
42% of lost members
had less than three years
of membership
20%
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Southern California/Nevada PETS 2007
Why do we lose members?Why do we lose members?
Cost & Time vs. Value
Closed Minds - Attitude
Lack of Leadership
Bored
Animosity and Conflict
Health Problems
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Southern California/Nevada PETS 2007
A New Member NeedsA New Member Needs
a friend
an assignment
nourishment
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Southern California/Nevada PETS 2007
Membership EducationMembership Education
Prospective member education
New member orientation and education
Continuing education for all members
Club Training Chair
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Southern California/Nevada PETS 2007
NEW CLUBSNEW CLUBS
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Southern California/Nevada PETS 2007
New ClubsNew Clubs
Alternate Meeting Times Afternoon “No Meal” Club Communities without Clubs New Club in a Community Diversity – Cultural
Rotary Meets Today
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Southern California/Nevada PETS 2007
Barriers to New ClubsBarriers to New Clubs
Resistance from existing club(s): Fear of competition for fund raising
Fear of membership loss
Loss of community status
Claims of not enough classifications
Resistance to change
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Southern California/Nevada PETS 2007
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Rotarians