Improvement in Technology

Telephone GSM

VHS DVD

Improvement in Technology

Typewriter Keyboard

• Company Mission:InnoCom tries to add value to technological environment by developing innovative, highly technological and sustainable projects/ products.

• Company Objective:The company aim is to ease daily life of people and to fill a gap in people’s lives by pointing out the unsatisfied needs/ wants of customers and coming up with practical, applicable solutions.

SWOT Analysis

SStrengthtrengthss;;• Differentiation• Innovative projects• Strong management

team

WWeaknesseaknesseses;;• New entrant into

market• Lack of company/brand

image and recognition

OOpportunities;pportunities;• Continuous

technological developments

• Gaps to be fulfilled in customer needs

TThreats;hreats;• Existing large companies

and competition• Possible imitation and

duplication of technology

TYPEASE???

• An electronical pen• A computer input hardware • Works just like an ordinary pen

doesn’t need any surface• Converts your writings into text

format

Technology of Typease

HARDWARE

The basic working principle is the INS (Inertial Navigation Systems) that recognizes the movements of the pen and the coordination of the path followed by the pen. The basic INS consists of gyroscopes, accelerometers, a navigation computer.

Technology of Typease

SOFTWARE

The software processes the data comes from the device (pen). After that, Handwriting Recognition is the most important part for the software part.

Marketing

Target Market: Personal PC usersPRODUCT: “Typease”PRICE: $300 (Price Skimming)PROMOTION: Pull Strategy-Create

awarenessPLACE: Extensive Distribution

Why is “Typease” a promising project?

Why should you you invest in InnoCom?

Financial Indicators

1 year monthly cash flow4 year profit projection

Possible Future Improvements

• Vocalizing • Motion capture