improve your personal brand with social media

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Improve your personal brand with social media

Liven Varghese - IT Strategist , Technology LeaderGroup IT Director , SgT Group

Mail : [email protected]

http://www.livenvarghese.com/



Build your reputation, establish valuable networks, explore more areas, social media plays an important role. We

can see there are lot of social media’s which can help on personal branding, but stick on 3 – 4 leading ones , to

ensure all giving same level of visibility and same direction.

Internet is the medium which you can target more audience both in globally and locally, hence social media is a

powerful tool to build positive personal brand.



I would suggest exploring more on leading social Medias like Facebook, Twitter, LinkedIn and Pinterest. Here few tips

help you to promote personal branding on social media's.

Facebook - #1 social networking site

Set up URL with personal brand name

Tailor the contents to your unique brand to make an positive impression

Profile with correct details on academic, jobs, contacts etc

Ensure the updates and status - match with your branding objective

Don’t bad mouth others, also don’t post / tag inappropriate pictures.

Share, comment, like only to the relevant topics



LinkedIn - #1 professional network site

Customize the URL with your brand name

Use professional headline to show case your brand

Choose right profile picture

Put work experience and your achievements in detailed manner

Get recommendations and endorsements – world is run by recommendations and endorsement will give

you more credibility.

Join on relevant groups that you master or gain knowledge.

Put your valuable comments on online discussions.

Regular check to know, who view your profile – this will surely help you to build and extend relationships.



Twitter - #1 micro blogging tool

Best micro blogging tool for branding

Link your twitter account with other social media’s to ensure all have unique information

Share the good stuff. The more you share the good articles or updates, the more peoples will want to

listen to you.

Choose right profile picture with clear visibility

Ensure Twitter profile match with other social medias

Tweet or re tweet updates, news, articles, and trends about your field – at least once a day.



Pinterest - #1 leading pinboard-style photo sharing website

Picture is worth a thousand words - Just pin the images which you see relevant to your interests &

industry.

Pin your visual resume

Ensure you pin only informative, unique and positive images or works

Create your Pinboard based on your branding tagline and your key interests.

Show case your work – best tool to bring together your output under one platform (especially good for

designers and photographers).

Sure personal branding is a time consuming process. Define clear strategy and active in key social media’s. It is not

a good move to scale your brand on 10 social media, stick on few popular ones. I believe above tips helps to

effectively market you online.

Promote your positive personal branding by social media..!

For more personal branding articles visit Personal branding articles by Liven Varghese

http://www.livenvarghese.com/

improve your personal brand with social media

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