impossible is a dare master template
TRANSCRIPT
IMPOSSIBLE IS A DARE:EVENT/VENUESHEL HOROWITZ—DATE
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Slides: [email protected] Line “Impossible is a Dare PPT”OR Tweet your email and “Impossible is a Dare PPT” to @ShelHorowitzOR Write “Slides” on your business card—with e-address
Phone: 413-586-2388, 8 a.m. to 10 p.m. US Eastern
IMPOSSIBLE???
“Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare.”
― Muhammad Ali
“IMPOSSIBLE” VICTORIES
S. Africa/
N. Ireland
E. Euro
Env. Awareness
Save the Mt.
HOW TO GET THEREDUMP limiting assumptions
Embrace ABUNDANCE
Work BACKWARD
Think CREATIVELY
DUMP LIMITING ASSUMPTIONS
“Can’t go faster than a horse”
WORK BACKWARD FROM THE GOAL
1000 songs in a pocket
WORK BACKWARD FROM THE GOAL
10,000-step process
WORK BACKWARD FROM THE GOAL
A free South Africa
MY GREATEST VICTORY SO FAR
97% buy-in
“Experts”: WRONG
Outrage…into
action!
STM: MESSAGE POINTSWater
Traffic/noise
Endangered plant and animal habitats
Strain on town services
Destruction of the rural character of the neighborhood
EMPOWERED RESIDENTS WILL STOP THE PROJECT!
STM: CHANNELSTraditional
press: 70 print, plus TV/radio
Social media, 1999/2000-
styleWebsite
Lawn signs and bumper
stickersPublic tabling Mass presence
at hearings
Direct mail Lobbying Lawyers
STM: RESULTS
Protective laws
State park land
acquisitionGovernment restructuring Empowered
residents
Victory…FAST!
FROM LOCAL…
…TO GLOBAL3 KEY SHIFTS
Hunger/ poverty
Sufficiency
War/Violenc
e Peace
Climate catas-trophe
Planetary
balance
WHAT DO THEY HAVE IN COMMON?
???
LET’S GET IT DONE!
Business has a major role to
play
technol AND resources
Distribution is the issue
Biz BENEFITS by solving
these problems
RESOURCE ISSUES: SUFFICIENCY
Food Water Educ.
RESOURCE ISSUES: PEACE
Resources/Ethnic/Religious
RESOURCE ISSUES: CLIMATE BALANCE
LET’S FIX IT!
FRAME THE ISSUES!“A series of great opportunities disguised as insoluble problems.”
—John Gardner, founder of Common Cause
Guerrilla Marketing to Heal the World’s framing: Save The Mountain’s + 1 extra
REGENERATION…NOT SUSTAINABILITY
Sustainability is a placeholder;
we want more
Better lives
Healing the planet/ourselves/ each other
CREATIVITY: USE LESS/DO MORE
Electric car for wheelchair users
Kenguru
CREATIVITY: USE LESS/DO MORE
Green Roofs
CREATIVITY: USE LESS/DO MORE
Solar-powered LEDReplaces keroseneBen: Health, safety, carbon, economy
BUSINESS ADVANTAGES: PROFITS, PEOPLE, POSITIONING
+ New markets
- Costs, +
Revenues
+ Loyalty/+Product
ivty
- Neg backlash
REGENERATION…NOT SUSTAINABILITY
ABUNDANCE (NOT SCARCITY)
Food, energy, water
Land, materials
Labor & Capital Opti-
mistic
Crea-tivity
CONSERVATION CREATES ABUNDANCE!
STOP restaurant
waste 134,359,930 lb/day (US)
CONSERVATION CREATES ABUNDANCE!
Interface: Straight wide
industrial pipes: + 92%
CONSERVATION CREATES ABUNDANCE!
HUGE PR for green buildingSexy: saving $4MM+/year, 33% ROI, 3-year payback
Legendary tourist destination
CONSERVATION CREATES ABUNDANCE!
Solve the draught!
Brush teeth w/
1/100th H2O
SHOCKING ABUNDANCE FACT
More solar energy falls on the earth
each hour…
More solar energy falls on the earth each hour
…than all energy we use from all sources
in a year!
SHOCKING ABUNDANCE FACT
CREATIVITY: MULTIPLE FUNCTIONS
•EFFICIENCY•EMPOWERMENT
CREATIVITY: CLOSED LOOPS = ZERO WASTE (JOHN TODD)
Organic/BioD
• Compostwormssoilveggiescompost
Intervale
C’mnty
• Brewerymushroomsfishgreensbrewery
Water treatment
• Nature as antitoxin
AND JOHN TODD SAID…
“Nature’s intelligence can reduce negative human impact by 90 percent.”
IN OTHER WORDS… BIOMIMICRY!
GREEN ENERGY: PEACE/CLIMATE/SUFFICIENCY
Eliminates cost of fuelEliminates pollution/ greenhouse gas
Eliminates resource wars
BUSINESSES: WAGE PEACE!
BUSINESSES: WAGE PEACE!
Peace is Possible!
Suf-ficiency
Energy
Clean Enviro
Dialogue Educ
Co-work
BUSINESSES: WAGE PEACE!
Your ideas?
SHARE BUSINESS SKILLS FOR PEACE
MORE HELP FROM SHEL—WORK TOGETHER TO…
Create and market profitable AND impactful products & services to
address these crisesMarket the right way to
green/nongreen, conscious/selfish markets
Green your business/your marketing
Partner/co-market successfully with businesses & nonprofits/charities
MORE HELP FROM SHELAward-Winning Env/Soc Ch Biz Profitability Books
Individual Consulting and Copywriting
Talks/Presentations
Intensives/Mastermind Groups
Speech & Media Training
Group Coaching and Training
OR…Custom Program Designed for You
GET TODAY’S SLIDES
Slides: [email protected] Line “Impossible is a Dare PPT”OR Tweet your email and “Impossible is a Dare PPT” to @ShelHorowitzOR Write “Slides” on your business card—with e-address
Phone: 413-586-2388, 8 a.m. to 10 p.m. US Eastern
AND HOW WILL YOUR BIZ CHANGE THE WORLD?DON’T WAIT FOR PERFECTION. JUST START!