importance of translation & localization in a global marketplace
TRANSCRIPT
![Page 1: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/1.jpg)
The Importance of Translation &
Localization in a Global Marketplace
Providing multicultural language solutions since 1986
![Page 2: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/2.jpg)
Journey
• Online Audience• Where to Start• Road Map to Localization Success
![Page 3: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/3.jpg)
![Page 4: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/4.jpg)
Notice that countries such as China, India, and Japan are rapidly growing in terms of internet use.
![Page 5: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/5.jpg)
![Page 6: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/6.jpg)
Determine Where Your International Audience Lies:
5% Rule
If 5% or more of your website traffic is coming from a particular country, consider translation! You may be
missing opportunities
![Page 7: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/7.jpg)
![Page 8: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/8.jpg)
![Page 9: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/9.jpg)
Translating Your WebsiteAvoid Google Translate/Bing Translate/Etc!
• Poor content = poor rankings• Negative impact on SEO
In Spanish, “como” means either “how”, “like”, “I eat”In Spanish, “mucho” means “much.”
BUT…
“¿Como mucho?” does not mean “How much?” – It means, “Do I eat a lot”
“¿Cuánto?” means “How much?”
![Page 10: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/10.jpg)
Translation• Can impact website design – Text expansion/shrinkage
– European languages typically expand up to 20-30% while Asian languages shrink by up to 50%
The word “speed” in German = Geschwindigkeit
The word “speed” in Chinese = 馳
![Page 11: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/11.jpg)
Translation Budget Factors• Languages• Content• Deliverables
![Page 12: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/12.jpg)
Garbage In, Garbage Out
A translation will only ever be as good as the original source text. If content isn’t written well to begin with, a translator will not be able to improve it. Be sure you are happy with your messaging before translation.
![Page 13: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/13.jpg)
No need to translate entire site immediately
Start small – Consider translated introduction page
(Your Chinese intro page submitted to Google™ China)
![Page 14: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/14.jpg)
Site Design:Where’s the link to English?
![Page 15: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/15.jpg)
Much clearer link to translated content
![Page 16: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/16.jpg)
Be careful with dropdowns:Why isn’t Japan translated into
Japanese?Best practice
![Page 17: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/17.jpg)
Localization Factors to Keep in Mind:
• Colors
• Types of photos
• Text heavy vs Image heavy
• What is the focus? The product, the value, the service, communication?
![Page 18: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/18.jpg)
SummaryThink Global, Act Local
• Determine where your international audience lies
• Machine translation• How do I budget for translation?• Preparing content for translation• Imagery
![Page 19: Importance of Translation & Localization in a Global Marketplace](https://reader036.vdocuments.mx/reader036/viewer/2022062316/587cdd1e1a28abff0b8b5f91/html5/thumbnails/19.jpg)
www.ititranslates.com
Office: 860-647-0686Email: [email protected]
Connect with us to continue the conversation!
This presentation was originally created as a partnership between iTi and the Connecticut District Export Council. It has been slightly modified for Slide Share. All
rights reserved