importance of comm(1)

8/8/2019 Importance of Comm(1)

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` If there is one prerequisite that sets businessapart from other professions, it is the need tocommunicate clearly and concisely bothinternally and externally. Communication is thecore activity of the any profession or business,transmitting information from one person toanother, from one organisation to another or acombination of both and to the shareholders

and other stakeholders of the organisation.


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` The function of communication is to ensure thatevery member of the organisation knows what isexpected.

`

Good communication is critical in ensuringcoordination and control of individuals, groupsand departments.

` Good communication ensures individuals knowwhat is expected of them, that the appropriateperson receives the correct information and thatthere is coordination within the organisation.


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` It ensures control of the organisations plans and

procedures and that instructions given to staff by

management are understood. Group and team

cohesiveness is encouraged and stress can bereduced.


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` Many small businesses fail because of small

communication mistakes that could have been

easily handled by employees. This is not an

uncommon occurrence in the business world.` Some of the top companies that are out there have

great communication. In fact, employers look for the

communication as the top skill when hiring students,

or employees.


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` Well, think of it this way. If you cannot

communicate an issue that is happening to your

manager, then he cannot take care of it and the

problem persists. This problem can be minute,or major. Either way, overlooking it and not

voicing a concern can be detrimental to a small

or even a large business.


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` Ineffective control

` Poor coordination and

` Inevitably management failure.


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` Extrapersonal

` Intrapersonal

` Interpersonal

` Organizational` Mass


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` Communication between human beings and non-

human entities is extrapersonal.

` This form of communication requires perfect

coordination and understanding between thesender and the receiver as at least one of them

transmits information or responds in sign language

only.


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` This takes place within the individual.

` The brain is linked to all the parts of the body by

an electrochemical system.

` At times you motivate yourself or consciouslyresolve to complete a certain task. Self-motivation,

self-determination and the like take place at the

intrapersonal level.


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` Communication at this level refers to sharing of

information among people.

` Interpersonal communication differs from other

forms of communication in this that there are fewparticipants involved, the interactants are in close

physical proximity to each other, there are more

sensory channels used, and feedback is

immediate.` It can be formal or informal.


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` Internal-operational (All communication that

occurs in conducting work within an organization)

` External-operational (The work related

communication that an organization does withpeople outside the organization)

` Personal ( Communication that occurs without

purpose as far as business is concerned)


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` For this kind of communication we require a

mediator to transmit information.

` This characteristics of this type of communication

are:


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Large reach (Mass media communications reach

audience scattered over a wide geographical

area.)

Impersonality (here the participants are unknownto each other.)

Presence of a gatekeeper (This communication

needs additional persons, institutions or

organizations to convey the message from senderto reciever, e.g., editor)


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` Informal

` Formal


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` Information flows through quite clear channels and

in defined directions.


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` Traditionally, the direction of the three main

information flows is downward, upward and lateral.


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` It is associated with giving orders or instructionsfrom senior management. This form ofcommunication is often the one most easilyrecognised.

` Its purpose is to give specific directives, provideinformation about procedures and practices orprovide information about the task in hand. Controlof employees and information about theirperformance is an important use of downwardcommunication, as is the provision of information onorganisational and departmental objectives.


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` It is usually communication initiated from the

employees and tends to be non-directive in

nature. It generally takes two forms, personal

problems/suggestions or technical feedback, aspart of the organisations control system.


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` It is increasingly important and necessary inmodern organisations, especially as traditionalcommunication theory assumes only verticalcommunication. It can take the form of task

coordination, such as departmental managers orsupervisors meeting regularly or problem solvingthrough departmental members meeting to resolvean issue by sharing ideas with other departments.

It can resolve conflict and interdepartmentalfriction.


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` It flows in all directions and cuts across functions

and levels in an organization.


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` A variety of patterns emerge when communication

combines through vertical and horizontal

channels.


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` Chain network(vertical hierarchy-flow only upward or

downward.)

` Y-network(multi level hierarchy-combination of

horizontal and vertical flow)

` Wheel network(several subordinates reporting to a

superior)

` The circle network( it allows employees to interact with

adjacent members but no further.)

` All-channel network( least structures, enables eachemployee to communicate freely with the others.)


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` It is also called Grapevine.


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` Single strand(from one person to another)

` Gossip (one person passes information to all the

others)

` Probability( each person tells others at random)` Cluster(some people tell a selected few of the

others)

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