implementing springer ebooks john hopkins, account development specialist
TRANSCRIPT
Implementing
Springer eBooks
John Hopkins, Account Development Specialist
2eBooks Implementation
• Springer eBooks Model
• Accessibility
• MyCopy
• New SpringerLink
• Usage Statistics
• Promotional Tools
3What Y’all Bought
• Approximately 3,500 eBooks
• 2005-2010 Biomedical & Life Sciences
• 2005-2009 Mathematics & Statistics
• That includes textbooks, monographs, major reference works
Encyclopedia of Neuroscience
Westcott’s Plant Disease Handbook
Lecture Notes in Mathematics
• Ownership and perpetual access via SpringerLink
• OCLC MARC records at no additional cost
• No Digital Rights Management (DRM)
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Springer allows users and librarians to
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An unlimited amount of users may access eBook content at one time, even if they are looking at the same book!
Unlimited Concurrent Users
6eBooks Implementation
• Springer eBooks Model
• Accessibility
• MyCopy
• New SpringerLink
• Usage Statistics
• Promotional Tools
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Where are users coming from?
Full-Text Section Requests by External Referral - 2008
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MARC records
Springer MARC records:
• Welcome batches for new customers: offer to send all existing records for purchase in one
batch so that only the monthly updates have to be loaded in future
• MARC alert for catalogers: “Catalogue update” on www.springer.com/marc alert which
informs about new MARC records and updates monthly
OCLC records:
• Guaranteed turnaround time four weeks after data delivery by Springer
• FREE!
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Link resolvers
• Regular data exchange (monthly)
Journals and Online Journal Archives; consortia-specific data available
21 Book Series (all volumes) recently added
eBook collections restructured according to copyright year
Springer Protocols integrated
• Regular data exchange (monthly)
Journals and Online Journal Archives; consortia-specific data available
21 Book Series will be added
eBook collections available
Springer Protocols integrated
10eBooks Implementation
• Springer eBooks Model
• Accessibility
• MyCopy
• New SpringerLink for 2010
• Usage Statistics
• Promotional Tools
11MyCopy
What is “MyCopy?”
SpringerLink users with access to Springer’s eBooks can order
print book from that collection
directly from SpringerLink
$24.95, including shipping
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MyCopy Cover Design
MyCopy wordmark and SpringerLink logo on front cover
MyCopy visual on book spine
13eBooks Implementation
• Springer eBooks Model
• Accessibility
• MyCopy
• New SpringerLink
• Usage Statistics
• Promotional Tools
14eBooks Implementation
• Springer eBooks Model
• Accessibility
• MyCopy
• New SpringerLink
• Usage Statistics
• Promotional Tools
15Accessing Your Usage Statistics
• Accessing your usage stats
– Need Username and Password
– Contact your licensing manager for assistance getting administrative access
• COUNTER-compliant usage statistics
• Usage report provides the number of full text downloads per title
• A count is only recorded if chapter is downloaded to be read online, printed, or saved.
16eBooks Implementation
• Springer eBooks Model
• Accessibility
• MyCopy
• New SpringerLink for Fall 2009
• Usage Statistics
• Promotional Tools
17Account Development
• Increase communication between Springer and your library
– periodic emails, annual account review
• Promote SpringerLink directly to library users
• Host trainings for librarians and interested users
– via webinar
• Provide SpringerLink/eBook promotional materials to library for internal promotion
– springer.com/@yourlibrary
– template emails, press releases, blog posts
– pens, posters, flyers, etc.
• On-site training
– eProducts
– ALA @YourLibrary Strategic Marketing for Academic and Research Libraries
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• Continue loading MARC records.
• Sign up for LibrarianAlerts for periodic news affecting collections:
– New titles published each month by subject area
– Updated MARC records
– Webinar/Training Invitations
• Share your experience on Springer’s LibraryZone on Facebook.
– Join or start an eBook discussion thread.
• Promote to end users.
– Visit www.springer.com/@yourlibrary to request or download materials for internal
promotion.
Next Steps
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Questions?
• MARC Records and eBook Titles
– Andreas Biedenbach, [email protected]
• Account Questions
– Kim Hill, [email protected]
• Training and Promotional Support
– John Hopkins, [email protected]
• Important Websites
– springer.com/@yourlibrary
– springer.com/librarians
– springer.com/MARC