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Implementing Public Bicycle Share (PBS) Systems in India - Ashwin Prabhu & Ranjana Menon

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Page 1: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Implementing Public Bicycle Share (PBS) Systems in India

- Ashwin Prabhu &

Ranjana Menon

Page 2: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Public Bicycle Sharing (PBS) systems are a flexible

public transport service that involves the creation of

a dense network of cycle rental stations. Users can

take a cycle from any station and return it to any

other station in the system

Page 3: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

There has been significant growth in PBS Systems worldwide in the

past decade, particularly in China and Europe.

Page 4: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Proposed Indian Systems

Pune

Panaji

Bangalore

Chennai

Mysore

Page 5: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Lesson 1:

Go Big or Go Home

Page 6: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Planning Principles

I. System Coverage

Page 7: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

New Delhi – Planet Green Bikes

No: of Stations No: of Cycles Coverage Avg rides/ cycle/ day

8 80 Only along the BRT corridor

-

Mumbai – Cycle Chalao

No: of Stations No: of Cycles Coverage Avg rides/ cycle/ day

2 30 Connectivityonly between two points

0.14

Bangalore - ATCAG

No: of Stations No: of Cycles Coverage Avg rides/ cycle/ day

9 45 Sparse, spread across the city

0.15

Existing Indian Systems

Page 8: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Stations Proposed: Panjim

Page 9: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Lesson 2:

You get what you pay for

Page 10: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

1V. Real Time Data1II. Smart Payment

1I. Automated Systems1. Custom Designed Bicycles

Non- Negotiable(s)

Page 11: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

1. Custom Designed Bicycles 1I. Automatic Stations1. Off the rack cycles 1I. Manually Operated Stations

Existing Indian Systems

III. Poor Quality Infrastructure

Page 12: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Next Bike for Chennai

Page 13: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Lesson 3:

Merge the Financials

Page 14: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Improved Cycling Mode

Share

Increased Public Transport

Usage

Reduced Congestion

Improved Public Health

outcomes

Improved Air Quality

34%

33%

33%

Cost Recovery of

PBS Systems

Benefits of PBS

Systems

Subsidy

User Fees

Advertising

In general, PBS Systems are not financially self-sufficient. But cities around the

world have been willing to subsidise these systems due to the magnitude of

positive externalities generated

Page 15: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Common Financial Model

PBS Supplier Procures

and Installs

the System

PBS Operator

PBS System

Operates &

Maintains the

System

Central Govt.

State Govt.

Users

Ad Agency

+

Sponsors

Local Authority

SubsidyCapital

Fund

State

Assistance

Central

Assistance Fare box

Revenue

Ad Revenue

+ Sponsorship

Page 16: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Recommended Financial Model

Independent

EngineerMonthly

Fees

Evaluation

Reports

Fare box

Revenue

Ad

RevenueSponsorship

Ad

AgencySponsors

Service

Provider

Users

Fee

Installs and

Operates PBS

System

Page 17: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Lesson 4:

Evolve or Disappear

Page 18: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Existing Systems

1. Systems which are

• Fully Automated

• Only Card Payments

Page 19: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Difference in Indian cities

II. Ease with Automated Systems

1. Payment Landscape `

Page 20: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Hong Kong

London

Proposed- Retail Outlets

India

Page 21: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Proposed- Marketing & User Education

Page 22: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Lesson 5:

Connect across borders

Page 23: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Indian v/s International Expertise

Type of Service Provider Experience in

operating prior

systems

Local Knowledge of

Indian cities and

conditionalities

International Service Provider

Indian Service Provider

Page 24: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Summary:

5 lessons for Indian cities

1. Go Big or Go Home

2. You get what you pay for

3. Merge the Financials

4. Evolve or Disappear

5. Connect across borders

Page 25: Implementing Public Bicycle Share (PBS) Systems in India · Implementing Public Bicycle Share (PBS) Systems in India ... Pune Panaji Bangalore Chennai Mysore. ... 5.Connect across

Questions?