implementing efficient & effective social marketing strategies for your business
TRANSCRIPT
Grow Your Business with Email and Social Media
Implementing Efficient & Effective Social Marketing Strategies for YOUR Business
72% of all internet users are now active on social media
71% of users access social media using a mobile device
16 minutes per hour are spent by Americans on social media
Are you currently using social media in your business and is it effective?
What are your options for business?
Social media sharing site that has 1.39 billion users worldwide
Largest way to communicate with customers in non-obstructive way
Average time on site is 40 minutes per day
Primary demo: Ages 25- 34
890 million users log in daily
Facebook Statistics
Twitter is a microblogging site that limits your posts to 140 characters. For your reference, that is the length for this single bullet point.
Primary demo: Ages 18-29
1 billion tweets are posted per day
80% of active users are on mobile device
Twitter Statistics
Business oriented networking site
330 million users
Primary demo: Ages 30 -49
60% of users make over $75,000 per year
41% of millionaires use LinkedIn
LinkedIn Statistics
The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016.
There are 3x more email accounts than Twitter and Facebook accounts combined.
When asked to opt-in to receive updates from a company, only 10% elected to do so through Facebook, while 90% chose to receive email newsletters.
Email Statistics
Some Tips
It’s ALL about Content
Be consistent in your postings
Be authentic – use your own voice
Let this be your guide: would I see/watch/read this if I weren’t in the industry
DON’T Sell
The Keys to Good Content and Engagement
Start following people who has the same interest as you
Start following companies that you want to model yourself after
Find content (news, videos, pictures, etc.) that will have a positive influence on your audience.
How to get started
Connecting with your niche
Engaging with your niche
Convert your engagements into $$$$
It’s not about how many likes, friends, followers or connections that you have.
Purpose of Social Media
Examples - Facebook
Examples - Twitter
Examples - LinkedIn
Examples - Newsletter
Examples - Email
Social Media Scheduler
Contact Information