Impactful Social Media

Is it worth investing in Social Media?

GOLDMAN SACHS THINKS SO…HENCE A RECENT $450 MILLION

INVESTMENT INTO FACEBOOK

MAKINGYOUR

INVESTMENTMATTER

That’s What She Said

Get Your Following To Talk About You

Lingo

• RT – Retweet, to forward a tweet on to one’s following

• Reblog – To forward a blog post on to one’s following

• Share – To rebroadcast a link, post, or blog from one source to another/others …or

to offer the other kid a chance with the tonka truck

SO HOW DO I GET PEOPLE TO TALK ABOUT ME ?

HERE’S A CHECKLIST

Are you offering something valuable?

• Expert/specialized information

• Special deal

• Charitable cause information

• World Record Attempts

Of course everything I post is valuable. Just look!

sometimes it looks like this…

…be sure what you say is what you want people to

repeat.

What about your NON-digital marketing?

How does your SM approach tie in?

@Boxochatter World’s Largest Pie Fight – this

Saturday: http://wjojc479n

@Boxochatter World’s Largest Pie Fight – this

Saturday: http://wjojc479n

@DrDilipA awesome idea! RT @boxochatter

World’s Largest Pie Fight..http://wjojc479n

@DrDilipA awesome idea! RT @boxochatter

World’s Largest Pie Fight..http://wjojc479n

Consider Half.com

• Placed printed screens in urinals that said:• “Don’t piss away your money. Head to Half.com”

• Yup. It’s straight forward advertising.• Yup. It gained lots of buzz through traditional

media.• Nope. Twitter didn’t exist yet.

…wait, Twitter isn’t everything!?

• Gaining meaningful, positive attention requires integrated mediums, creativity, pithiness, AND…

a receptive audience.

Recap

• Posts that link to valuable info, special deals or human interest topics

• Linking digital marketing to in person events• Refraining from offensive and lewd remarks

that may polarize your brand• Speaking to a receptive audience, aka: not

brick walls

The Cheese Stands Alone

…except on Twitter.

The rules change with the internet.

UNIQUENESS IS REWARDED WITH PRAISE, DEVOTED

FOLLOWERS AND ADMIRATION

What do you offer that is special?

Examples

• Are you funny?• Do you lead insightful seminars?• Can you use your passion to educate others

on important human issues?• Do you recycle used tires?

Your BUSINESS is important to you.

Its what makes you special and unique that is important to your

followers.

Case Study

• @HardlyNormal– Advocates for the homeless– Passionate about his topic– Compassionate for those in need– Generous with sharing information

• Results: 10x’s followers than he is following• Recognized by others as a leader and an inspiration

Case Study

• Facebook.com/BmxBikeStuntShows– Unique skill– Stays focused on talking about BMX, positive life

choices and remaining drug free– Regarded as a role model for today’s youth

• Results: Booking shows in winter time when other BMX teams are not

• Business has more than doubled over the past year• Business is on pace to double again this year

Recap

• Find out what it is that makes you special (hint, its not always your product)

• Educate, share and inform• Fearlessly stand out – it’s a good thing.• Remain focused with your message.

It’s Called “Social” For a Reason

Consider this:

Roaring

• Auto Tweeting everything• Sharing your new blog on every account you

have 3 times a day for 3 days just incase anyone missed it

• Sending a Private Message and including a quick sales pitch

• Excessive tagging just to make sure your information pops in others news feed.

Hi, I’m Nate.Hi, I’m Nate.

Hi, I’m Jason. Good to meet you. Here’s my

card, and brochure, and sample product, and

direct mail piece. Call me if you need help.

Hi, I’m Jason. Good to meet you. Here’s my

card, and brochure, and sample product, and

direct mail piece. Call me if you need help.

How would you react?

YUP.

If its impractical in person then…

It’s probably impractical on the internet.

SO WHAT IS IMPACTFUL SOCIAL MEDIA?

Things to look for

• You have created FANATICS– Customer’s promote you by WOM and through

social media channels

• Sales have increased– You are able to trace your leads to specific efforts

of your social media strategy

• So much engagement you can’t manage it alone

Thanks for listening.

Now quick, tweet that @Boxochatter is the greatest ever and that’s that.