LinkedIn for LeadersHow to get more for free!

Salima ValjiFounder & Managing Director

- Why HR needs to be on LinkedIn- Can you afford not be there – looking at the

stats- Take advantage of Groups- Be social in Answers- Get more out of search- Key take aways

The value of LinkedIn

Increase your visibility: by making more connections. Include a link to your profile in your email signature

Demonstrate your expertise and your company’s expertise

Gauge health of companies, competitors, employees, prospective employees, job postings

Google Page Rank: LinkedIn is open to search engines.

Power in the Network!

Why HR needs to be on LinkedIn

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Credits: Amodiovalerio Verde

119 MILLION*ABOUT

LINKEDIN MEMBERS WORLDWIDE

* This number is an approximation of total member registrations

Credits: Amodiovalerio Verde

WORLDWIDE DISTRIBUTIONBY INDUSTRY

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

Credits: Amodiovalerio Verde

WORLDWIDE DISTRIBUTIONBY JOB FUNCTION

LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011

All online roads lead to search

Connect with people in the same industry Groups can be utilized to collaborate internally

or externally e.g. with vendors and agencies Establish a platform to share and put your

company out there as the field expert Profile can be used to enhance employee

profiles and extend exposure of your company Leverage the FREE Job board to post your roles

or to search for roles

Take Advantage of Groups

Be Social in Answers

Leverage the collective to find answers to your questions

Showcase your expertise by answering questions

Leverage LinkedIn Answers

Find Great Tips in Answers

LinkedIn is open to search engines so it can improve your personal Google Rank.

Make your profile public. Use a custom URL to increase visibility in

search engines. Promote your blog and company site in your

profile

Increasing your discoverability within LinkedIn and Search Engines

Searching inside your network

Searching outside your network

Sample search string to type into Google Search: site:linkedin.com intitle:linkedin"digital

marketer""toronto"

Google Search Strings

Increase your visibility and demonstrate your expertise through Groups and Answers

Add your linkedIn link to your email signature

Add your twitter, blog, & website to your profile

Connect your twitter feed to your profile Use google search strings to search outside

your network Create a group to collaborate internally or

externally

Key Take Aways

Further Questions, contact Salima Valji atsalima@unleashdigital.com

@salimavalji416-953-4007

Facebook.com/UnleashDigital

Thank You