impact of the internet on secondary data
TRANSCRIPT
![Page 1: Impact Of The Internet On Secondary Data](https://reader035.vdocuments.mx/reader035/viewer/2022073101/55962e451a28ab4a448b483d/html5/thumbnails/1.jpg)
Impact of the Internet on Secondary Data
Luis A. Escobar
![Page 2: Impact Of The Internet On Secondary Data](https://reader035.vdocuments.mx/reader035/viewer/2022073101/55962e451a28ab4a448b483d/html5/thumbnails/2.jpg)
Secondary Data
![Page 3: Impact Of The Internet On Secondary Data](https://reader035.vdocuments.mx/reader035/viewer/2022073101/55962e451a28ab4a448b483d/html5/thumbnails/3.jpg)
Digitization of Data
•Access to large databases
•Quicker dissemination
•Cost reductions
![Page 4: Impact Of The Internet On Secondary Data](https://reader035.vdocuments.mx/reader035/viewer/2022073101/55962e451a28ab4a448b483d/html5/thumbnails/4.jpg)
![Page 5: Impact Of The Internet On Secondary Data](https://reader035.vdocuments.mx/reader035/viewer/2022073101/55962e451a28ab4a448b483d/html5/thumbnails/5.jpg)
The More Changes, More of the Same
![Page 6: Impact Of The Internet On Secondary Data](https://reader035.vdocuments.mx/reader035/viewer/2022073101/55962e451a28ab4a448b483d/html5/thumbnails/6.jpg)
Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.
Web Analytics Association
![Page 7: Impact Of The Internet On Secondary Data](https://reader035.vdocuments.mx/reader035/viewer/2022073101/55962e451a28ab4a448b483d/html5/thumbnails/7.jpg)
What are the Implication to Marketing?
• Return on Investment.
•Trends
•Identifying Markets
![Page 8: Impact Of The Internet On Secondary Data](https://reader035.vdocuments.mx/reader035/viewer/2022073101/55962e451a28ab4a448b483d/html5/thumbnails/8.jpg)
Identify
Customize
![Page 9: Impact Of The Internet On Secondary Data](https://reader035.vdocuments.mx/reader035/viewer/2022073101/55962e451a28ab4a448b483d/html5/thumbnails/9.jpg)
References
King, R. (2008). How Cloud Computing Is Changing the World. BusinessWeek Online, 20. Retrieved from Academic Search Premier database.
ReferencesKarpinski, R. (2009). Analyzing analytics 2.0. B to B, 94(7), 27. Retrieved from Business Source Premier database.
References(2009). Googling the future. Economist, 390(8627), 82. Retrieved from Business Source Premier database.
ReferencesKarpinski, R. (2009). Web analytics get social. B to B, 94(5), 15. Retrieved from Business Source Premier database.