impact of sale after launching nano or other car

8/13/2019 Impact of Sale After Launching Nano or Other Car

1/84

INTRODUCTION

The majority of growth in the global automobile industry in the coming decade will come

from emerging economies such as India, China and Eastern Europe. And the largest

contribution to growth of auto market in these countries will be the fast-growing small

car segment. The increasing disposable of middle class population is the key drier of

small car market in deeloping nations. !oweer, in deeloped regions like the "# and

$estern Europe, stringent enironmental standards are increasing the need for more fuel-

efficient cars.

India is likely to eole into a global hub for small-car manufacturing. Currently, India is

one of the largest producers of small cars with the small car segment accounting for about

three-fourths of the Indian car market. The fast-growing small-car market has encouraged

seeral global auto companies %&enault 'issan, Toyota, !yundai( to announced plans for

launch of small cars in India. $ith the launch of Tata 'ano, the stage is set for around a

do)en new small and compact cars to be launched in India in the ne*t two years. +aruti

#u)uki India, largest passenger car manufacturer in India, has more than si*ty percent

share of the domestic small car segment.

The small car demand in China, was not ery encouraging , but is e*pected to

bounce back in /. The narrow price gap between small car segment and medium car

segment has made medium segment cars a more attractie choice for consumers.

+ini-cars account for more than one-third of the total olume sales in the 0apanese auto

market. #u)uki and 1aihatsu are the market leaders in the small car market in 0apan. A

2


2/84

large number of 0apanese consumers are moing from lu*ury cars to mini-cars due to

enironmental standards and increasing gas prices.

The report analy)es the small car market in India, China and 0apan, besides proiding an

oerall iew of the global market. The report also profiles the major small car

manufacturers, with a discussion of their key business strategies. It also analy)es the

major trends prealent in the small car market.

#mall cars are classified according to the price range which aries from 2 to 3 lakhs. It

has the capacity to carry 4 passengers- adults, children. These are basically entry leel

cars which are preferred by serice group and middle income group.

These cars are basically manufactured by - +aruti "dyog and &ea. $hile companies

like 5olkswagon and &ea are yet to launch their models in the market.

SMALL CARS

MODEL COMPANY

Hyundai i10 !yundai +otor Co.

Maruti Alto

Alto

Alto 6*

Alto 6*i

+aruti #u)uki India 6td.

Maruti 800

+aruti / #T1 7# III

http://auto.indiamart.com/cars/hyundai-i10/http://auto.indiamart.com/hyundai/http://auto.indiamart.com/cars/maruti-alto/http://auto.indiamart.com/cars/maruti-alto/index.html#altohttp://auto.indiamart.com/cars/maruti-alto/index.html#altolxhttp://auto.indiamart.com/cars/maruti-alto/index.html#altolxihttp://auto.indiamart.com/maruti/http://auto.indiamart.com/cars/maruti800/http://auto.indiamart.com/cars/maruti800/index.html#1http://auto.indiamart.com/maruti/http://auto.indiamart.com/cars/hyundai-i10/http://auto.indiamart.com/hyundai/http://auto.indiamart.com/cars/maruti-alto/http://auto.indiamart.com/cars/maruti-alto/index.html#altohttp://auto.indiamart.com/cars/maruti-alto/index.html#altolxhttp://auto.indiamart.com/cars/maruti-alto/index.html#altolxihttp://auto.indiamart.com/maruti/http://auto.indiamart.com/cars/maruti800/http://auto.indiamart.com/cars/maruti800/index.html#1http://auto.indiamart.com/maruti/


3/84

+aruti / AC 7# III

Maruti Omni

8 seater +aruti 9mni

/ seater +aruti 9mni

6:; +aruti 9mni


R!a

&ea AC

&ea #tandard

&ea Classe

&ea i

&ea Electric Car Co.

SMALL CARS A"AITED

MODEL COMPANY

Air Car OnCat Tata +otors

N# $tl 5olkswagen

Po%l&' (ar Tata +otors

O$)ECTI*ES O+ THE STUDY

2. It proides the consumer perception of deferent in brands aailable in the

market.

. It also tells that which brand is the best according to the call rates


4/84

3. This project also tells that customers satisfied with the serice of the brand>s

company, which they aail, or not.

4. It tells about the e*pectations < e*perience of customers with the carious car

brands

SCOPE O+ THE STUDY

2. To study the preferance of the customer towards small car.

. To know about the awareness of the nano in customer mind.

3. To study the effect of nano on other small car.

4. It>s price to encourage to people to buy this car.

4


5/84

LITERRATURE RE*IE"

Tata Indi(a

9n 3 1ecember 2??/, Tata +otors %preiously called TE6C9( introduced the most

modern car eer to be designed by an Indian company@ the Indica. +arketed with slogans

like "The Big... Small Car"and "More car per car,"the ad campaign focused on roomy

interiors and affordability. $ithin a week, the company receied 2,28, bookings. In

two years, the Indica became the number one car in its segment.

8
http://en.wikipedia.org/wiki/December_30http://en.wikipedia.org/wiki/1998http://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/TATA_Engineering_and_Locomotive_Companyhttp://en.wikipedia.org/wiki/December_30http://en.wikipedia.org/wiki/1998http://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/TATA_Engineering_and_Locomotive_Company


6/84

:artly designed and deeloped by Tata +otors, it is a fie-door compacthatchback with a

2.4 6petroldieselengine designated as 4816 internally. This is a homegrown engine

which is deried from the engine used by Tata in their line of pickups and #"5s earlier

with a reduced stroke. The original engine was designated as 4/316 which stood for 4

cylinder and /3 mm stroke.

The Indica offered options like air conditioning and electric windows, which were

preiously restricted to only upmarket imported cars in India. Three years later the Indica

was e*ported to European markets for the first time, and from 3 the Indica was badge

engineeredand sold in the "B as the &oer City&oer. This ehicle ceased production in

April8when +; &oer went bankrupt, and did not resume production when new

owners'anjing Automobilelaunched its own ersions of the +; &oer range in .

Contrary to popular belief, the car was not designed entirely in India. The outer body

styling was done by an Italian design house called I.1E.A Institute, under contract from

Tata +otors, with heay interaction with Tatas in-house design team. The engine,

howeer, was indigenous.

TATA INDICA

D
http://en.wikipedia.org/wiki/Compact_carhttp://en.wikipedia.org/wiki/Hatchbackhttp://en.wikipedia.org/wiki/Petrolhttp://en.wikipedia.org/wiki/Dieselhttp://en.wikipedia.org/wiki/Badge_engineeredhttp://en.wikipedia.org/wiki/Badge_engineeredhttp://en.wikipedia.org/wiki/Rover_CityRoverhttp://en.wikipedia.org/wiki/Aprilhttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Nanjing_Automobilehttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/I.DE.A_Institutehttp://en.wikipedia.org/wiki/Compact_carhttp://en.wikipedia.org/wiki/Hatchbackhttp://en.wikipedia.org/wiki/Petrolhttp://en.wikipedia.org/wiki/Dieselhttp://en.wikipedia.org/wiki/Badge_engineeredhttp://en.wikipedia.org/wiki/Badge_engineeredhttp://en.wikipedia.org/wiki/Rover_CityRoverhttp://en.wikipedia.org/wiki/Aprilhttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Nanjing_Automobilehttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/I.DE.A_Institute


7/84

Tata entered the car market in 2??/ with the launch of the Indica. Earlier this model had

some flaws and was notorious for breaking down, until Tata launched an improed

ersion in the form of Indica 5. 'ow it comes with a newer face and slightly updated

interiors as the Indica eta. A 8-speed manual transmission is standard. The Tata Indica

plays host to a 2.46 diesel engine that gies 83 bhp and this engines Turbo ersion

churns out D bhp. The 2.6 eta petrol engine generates D4 bhp. Tata Indica proides

a great mileage compared to other cars of the same segment. The estimated fuel

economy aerage is 23 kml in the city and 2 kml on the highway. The starting price

tag is &s. .8D 6akh %e*-showroom 1elhi(.

Tata Sumo


8/84

Manu,a(turr Tata +otors

Produ(tion 2??4Fpresent

A''m-ly India

Cla'' +"5, #"5%#umo ;rande(

$ody 'tyl.'/ 4-door station wagon

Enin.'/ . 6 1IC9&

Tran'mi''ion.'/ 8-speed manual

Tata Sa,ari

/
http://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Car_classificationhttp://en.wikipedia.org/wiki/Multi-utility_vehiclehttp://en.wikipedia.org/wiki/Sports_Utility_Vehiclehttp://en.wikipedia.org/wiki/Car_body_stylehttp://en.wikipedia.org/wiki/Station_wagonhttp://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/Transmission_(mechanics)http://en.wikipedia.org/wiki/File:TataSumoGrande07.JPGhttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Car_classificationhttp://en.wikipedia.org/wiki/Multi-utility_vehiclehttp://en.wikipedia.org/wiki/Sports_Utility_Vehiclehttp://en.wikipedia.org/wiki/Car_body_stylehttp://en.wikipedia.org/wiki/Station_wagonhttp://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/Transmission_(mechanics)


9/84


Parnt (om%any Tata #ons

Produ(tion 2??/Fpresent

Su((''or Tata #umo

Cla'' #"5

$ody 'tyl.'/ 4-door station wagon

Enin.'/ . 6 I4

. 6 turbodieselI43. 6 common railturbodieselI4

. 6 tt 1iC9& I4


"l-a' ,D8 mm %24.3 in(

Lnt 4,D8 mm %2/3.2 in(

"idt 2,?2/ mm %8.8 in(

Hit 2,?8 mm %8./ in(

2r- #it 2,? kg %4,33 lb(

?
http://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Parent_companyhttp://en.wikipedia.org/wiki/Tata_Sonshttp://en.wikipedia.org/wiki/Tata_Sumohttp://en.wikipedia.org/wiki/Car_classificationhttp://en.wikipedia.org/wiki/SUVhttp://en.wikipedia.org/wiki/Car_body_stylehttp://en.wikipedia.org/wiki/Station_wagonhttp://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Turbodieselhttp://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Common_railhttp://en.wikipedia.org/wiki/Turbodieselhttp://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Transmission_(mechanics)http://en.wikipedia.org/wiki/Wheelbasehttp://en.wikipedia.org/wiki/Kerb_weighthttp://en.wikipedia.org/wiki/File:Safaridicor.jpghttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Parent_companyhttp://en.wikipedia.org/wiki/Tata_Sonshttp://en.wikipedia.org/wiki/Tata_Sumohttp://en.wikipedia.org/wiki/Car_classificationhttp://en.wikipedia.org/wiki/SUVhttp://en.wikipedia.org/wiki/Car_body_stylehttp://en.wikipedia.org/wiki/Station_wagonhttp://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Turbodieselhttp://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Common_railhttp://en.wikipedia.org/wiki/Turbodieselhttp://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Transmission_(mechanics)http://en.wikipedia.org/wiki/Wheelbasehttp://en.wikipedia.org/wiki/Kerb_weight


10/84

+ul (a%a(ity D8 6 %24 imp galG 2 "# gal(

Rlatd +ahindra #corpio

!yundai Terracan

+itsubishi :ajero

Tata Indio

2
http://en.wikipedia.org/wiki/Mahindra_Scorpiohttp://en.wikipedia.org/wiki/Hyundai_Terracanhttp://en.wikipedia.org/wiki/Mitsubishi_Pajerohttp://en.wikipedia.org/wiki/Mahindra_Scorpiohttp://en.wikipedia.org/wiki/Hyundai_Terracanhttp://en.wikipedia.org/wiki/Mitsubishi_Pajero


11/84


Produ(tion Fpresent

Cla'' #ubcompact car

$ody 'tyl.'/ 4-door sedan

4-door station wagon

Layout HH layout

Enin.'/ 2.4 6 I4

2.4 6 turbodieselI4

2.4 6 1IC9& I4


Rlatd Tata Indica

D'inr I.1E.A Institute

TATA 3non

22
http://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Car_classificationhttp://en.wikipedia.org/wiki/Subcompact_carhttp://en.wikipedia.org/wiki/Car_body_stylehttp://en.wikipedia.org/wiki/Sedan_(car)http://en.wikipedia.org/wiki/Station_wagonhttp://en.wikipedia.org/wiki/Automobile_layouthttp://en.wikipedia.org/wiki/FF_layouthttp://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Turbodieselhttp://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Transmission_(mechanics)http://en.wikipedia.org/wiki/Tata_Indicahttp://en.wikipedia.org/wiki/Automotive_designhttp://en.wikipedia.org/wiki/I.DE.A_Institutehttp://en.wikipedia.org/wiki/File:Tata_Indigo_in_Geneva_2005.jpghttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Car_classificationhttp://en.wikipedia.org/wiki/Subcompact_carhttp://en.wikipedia.org/wiki/Car_body_stylehttp://en.wikipedia.org/wiki/Sedan_(car)http://en.wikipedia.org/wiki/Station_wagonhttp://en.wikipedia.org/wiki/Automobile_layouthttp://en.wikipedia.org/wiki/FF_layouthttp://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Turbodieselhttp://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Transmission_(mechanics)http://en.wikipedia.org/wiki/Tata_Indicahttp://en.wikipedia.org/wiki/Automotive_designhttp://en.wikipedia.org/wiki/I.DE.A_Institute


12/84

Al'o (alld Tata enon

Tata T6 #print

Tata :ick-"p

Produ(tion Fpresent

Enin.'/ . 6 1IC9& common railturbodieselI4

Rlatd Tata #umo ;rande

IMPACT O+ SALE A+TER LAUNCHIN4 NANO ON OTHER CAR

2
http://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/Common_railhttp://en.wikipedia.org/wiki/Turbodieselhttp://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Tata_Sumohttp://en.wikipedia.org/wiki/File:Tatapickup3117enimagesbwp4.jpghttp://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/Common_railhttp://en.wikipedia.org/wiki/Turbodieselhttp://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Tata_Sumo


13/84

The 'ano effect. The demand for used cars in the country has fallen by as much as 8-3

per cent after Tata +otors ;et JuoteK announcement of the launch date of the :eoples

Car. The car will debut on +onday.

According to automobile dealers here, there has been an aerage fall of 28- per cent in

prices of used cars, mainly compact ones like +aruti /, +aruti Alto and !yundai

#antro, among others, following the announcement.

1ealers in the unorganised market fear a further price dip of 2 per cent when deliery

starts and the 'ano is seen prominently on roads.

Arif Ha)ulbhoy, director, Ha)ulbhoy +otors, one of +umbais largest used-car dealers,

said, L$e started to feel the impact of the 'ano since the announcement of the launch

date. :eople are postponing purchases and there has been a lull in the market eer since.L

The 'ano, e*pected to sport an on-road price of &s 2.8-2.3 lakh %&s 28,-23,(

for the no-frills, base ersion, will compete with the compact cars of !yundai +otors,

+aruti #u)uki, Tata +otors and ;eneral +otors. Its high-end ersion, complete with air-

conditioning, central locking, power windows and power steering, will cost

appro*imately &s 2. lakh %&s 2,(.

23
http://money.rediff.com/money/jsp/quote_process.jsp?query=tata%20motors%20ltdhttp://money.rediff.com/money/jsp/quote_process.jsp?query=tata%20motors%20ltd


14/84

'ano has pulled down prices of seeral models. Hor instance, a D-make !yundai

#antro is currently being offered at &s 3, as against its regular price of &s D,.

#imilarly, +aruti #u)ukis Men Estilo is &s 4, cheaper at &s D, as against the

usual price of &s 3,.

1ue to steady fall in the prices of compact cars, prices of entry-leel, mid-si)ed sedans

like Hord Ikon, +aruti Esteem, !yundai Accent, Tata Indigo and Hiat :etra hae also

dipped by at least 2 per cent in the used-car market.

#ellers are being forced to cut rates as the demand is e*pected to fall further. LThe more

the time a car spends with the seller, the more its resale alue falls,L said a dealer.

The impact on used-car prices, howeer, seems restricted only to the unorganised market.

:rices in the relatiely smaller organised market are still holding. Indias used-car market

is largely unorganised. The organised players account for just per cent of the used-car

market.

24


15/84

#hubhabrata #aha, chief e*ecutie, +ahindra Hirst Choice $heels, said, LThe launch of

'ano will largely impact the unorganised sector, where cars are sold without any

warranty or proper serice record. The organised sector has continued to grow despite the

hype created around the car. $e hae healthy demand for well-kept cars that are bigger

than 'ano but come with a price tag similar to 'ano and carry a warranty.L Although the

organised players offer warranty and benefits like serice back-up, they charge &s

3,-D, more than the unorganised players on an aerage.

Controversies & Effect of Nano on Global Motor Market

Ma'' motori5ation and (limat (an

As the 'ano was conceied and designed around introducing the automobile to a sector

of the population who are currently using eco-friendly bicycles and motorcycles,

enironmentalists are concerned that its e*traordinarily low price might lead to mass

motori)ation in countries like India and therefore possibly aggraatepollutionand global

warming as well as increase the demand for oil K . &ajendra :achauri, an Indian and

chairman of the Intergoernmental :anel on Climate Change, said he was Lhaing

nightmaresL because of this car and added that the car represents bankruptcy of Indias

enironmental policy. The ecologyfocused ;erman newspaperdie tages)eitung feels that

such concerns are LinappropriateL as the Tata 'ano has lower emissions compared to the

aerage 5olkswagen, and that deeloping countries shouldnt be denied the right to

motori)ed mobility when industriali)ed countries should be looking to reduce their

emissions and usage of cars.3K 1ie $elt reports that the car conforms with

enironmental protection, and will hae the lowest emissions in India. 4K In crowded

28
http://en.wikipedia.org/wiki/Eco-friendlyhttp://en.wikipedia.org/wiki/Pollutionhttp://en.wikipedia.org/wiki/Global_warminghttp://en.wikipedia.org/wiki/Global_warminghttp://en.wikipedia.org/wiki/Oilhttp://en.wikipedia.org/wiki/Oilhttp://en.wikipedia.org/wiki/#_note-12http://en.wikipedia.org/wiki/#_note-12http://en.wikipedia.org/wiki/Rajendra_Pachaurihttp://en.wikipedia.org/wiki/Intergovernmental_Panel_on_Climate_Changehttp://en.wikipedia.org/wiki/Ecologyhttp://en.wikipedia.org/wiki/Die_tageszeitunghttp://en.wikipedia.org/wiki/#_note-13http://en.wikipedia.org/wiki/Die_Welthttp://en.wikipedia.org/wiki/#_note-14http://en.wikipedia.org/wiki/Eco-friendlyhttp://en.wikipedia.org/wiki/Pollutionhttp://en.wikipedia.org/wiki/Global_warminghttp://en.wikipedia.org/wiki/Global_warminghttp://en.wikipedia.org/wiki/Oilhttp://en.wikipedia.org/wiki/#_note-12http://en.wikipedia.org/wiki/Rajendra_Pachaurihttp://en.wikipedia.org/wiki/Intergovernmental_Panel_on_Climate_Changehttp://en.wikipedia.org/wiki/Ecologyhttp://en.wikipedia.org/wiki/Die_tageszeitunghttp://en.wikipedia.org/wiki/#_note-13http://en.wikipedia.org/wiki/Die_Welthttp://en.wikipedia.org/wiki/#_note-14


16/84

metropolitan cities like +umbai, &atan Tata has conceied a scheme to only offer the

'ano to those indiiduals who do not hae an automobile already. The 'ano will also

replace many oerloaded and worn-out two-stroke polluting ehicles, both two and three-

wheeled.

Sinur (ar ,a(tory land di'%ut

Controersies also arose about Tatas planned manufacturing unit for the car in #ingur,

$est 7engal, where the regional goernment of $est 7engal has allocated ?? acres

%4.3 kmN( to Tata +otors. The construction of the car factory on that tract of land will

re=uire fertile agricultural land and the e*propriation and eiction of ca. 28, peasants

and agricultural workers. The affected farmers fear they will receie inade=uate or no

compensation and therefore lose their lielihoods.8K

Actiists nearBolkata, where Tatas manufacturing unit is located, started burning the car

in effigy.DK In 'ew 1elhi, a group of si* women protested wearing T-shirts bearing

slogans that said, LThe &s 2 lakh car has #ingurpeoples blood on it.L

K

The Trinamool

Congressalleged that Tata motors usurped the agrarian land for the construction site and

hae threatened to stall the manufacture of the car./KThe 22 cases were dismissed.

U'd Car Mar6t E,,(t'

The 'ano is alleged to hae seerely affected the used carmarket in India, as many

Indians opt to wait for the 'anos release rather than buying a secondhand car of the

'anos nearest competitor, the +aruti / %a rebadged #u)uki Alto(. #ales of new /s

hae dropped O, and 3O for used models. As one automotie journalist surmi)es@

P:eople are asking themseles F and us - why they should pay, say, 8, rupees for a

2D
http://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/#_note-15http://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Effigyhttp://en.wikipedia.org/wiki/#_note-16http://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/#_note-17http://en.wikipedia.org/wiki/Trinamool_Congresshttp://en.wikipedia.org/wiki/Trinamool_Congresshttp://en.wikipedia.org/wiki/#_note-18http://en.wikipedia.org/wiki/Used_carhttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/#_note-15http://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Effigyhttp://en.wikipedia.org/wiki/#_note-16http://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/#_note-17http://en.wikipedia.org/wiki/Trinamool_Congresshttp://en.wikipedia.org/wiki/Trinamool_Congresshttp://en.wikipedia.org/wiki/#_note-18http://en.wikipedia.org/wiki/Used_carhttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Suzuki_Alto


17/84

new +aruti Alto, when they can wait and get a brand new 'ano for less in a few months>

time, a car that is actually biggerQ. ?K

'ano effect in global auto industry

It>s the latest and hottest segment in the car market, globally. Eer since the uneiling of

the Tata 'anoRand the hysterical response it triggered off in India and oerseasRthe

ultra low cost car is right on top of the automotie mind-space . #o much so that analysts

and e*perts attending the 1etroit auto show just after the 1elhi Auto E*po were ama)ed

to see that the car that made the most news there was the one that wasn>t een on show

R namely the 'ano.

#o far we know pretty much eery scrap of information that is aail-able on the 'ano, till

the car is officially launched later this year and is aailable for test-dries . $e know that

the standard ariant R sans airconditioning and power steeringRwill hae an e*-dealer

price of &s 2 lakh %though customers will hae to shell out the alue added ta* and the

logistics cost from the factory(. That it sports a D3 cc, two-cylinder , +:HI engine with

single balancer shart, four-speed manual transmission and top speed of 28 kms per hour.

That the powertrain is packed in the rear to increase interior space.

2
http://en.wikipedia.org/wiki/#_note-Tankedmarkethttp://en.wikipedia.org/wiki/#_note-Tankedmarket


18/84

Al'o Rad

7 Tata 'ano closer to #hankarraos small car +eera

7 'ano puts brakes on Electrotherms three wheeler project

7 Ispat offers to supply steel for Tata +otors'ano

7 Is the two wheeler segment dreading the %El(-'ano effectS

7 Tata 'ano to breed innoation in accessory market

7 Tata 'ano to drie in a new customer class

7 1esigner ;irish $agh@ The whi)kid who shaped Tata 'ano

7

The wide world of the small cars

That the four-door , fourfie seater car is P/O smaller than the +/ e*ternally but 2O

more spacious internally,Q according to Tata +o-tors chairman &atan Tata. That it meets

the frontal crash test norms mandatory in India and has been designed to meet offset and

side im-pact crash test norms re=uired oerseas as well. That in emission terms, it>s

7harat #tage 3 compatible and that its mileage is km per litre. 5endor sources hae

already indicated that the air conditioned ersion is likely to be launched around

1ecember, with a Dcc AC. A diesel and hybrid ersion will also follow.

All of which makes the 'ano a terribly e*citing product. 7ut that>s not all. $hat makes

the ultra low cost %"6C( trend een more e*citing is the number of top +'C carmakers

that hae indicated that they would be looking at the segment in the near future.

Immediately after the launch of the 'ano, engineers from 5olkswagen and &enault were

seen and heard discussing the car>s build, deelopment and styling. Auto industry

2/
http://economictimes.indiatimes.com/articleshow/2708889.cmshttp://economictimes.indiatimes.com/articleshow/2706224.cmshttp://economictimes.indiatimes.com/articleshow/2719447.cmshttp://economictimes.indiatimes.com/articleshow/2719447.cmshttp://economictimes.indiatimes.com/articleshow/2702171.cmshttp://economictimes.indiatimes.com/articleshow/2700228.cmshttp://economictimes.indiatimes.com/articleshow/2700228.cmshttp://economictimes.indiatimes.com/articleshow/2700245.cmshttp://economictimes.indiatimes.com/articleshow/2694243.cmshttp://economictimes.indiatimes.com/articleshow/2694243.cmshttp://economictimes.indiatimes.com/specialcoverage/2687465.cmshttp://economictimes.indiatimes.com/articleshow/2708889.cmshttp://economictimes.indiatimes.com/articleshow/2706224.cmshttp://economictimes.indiatimes.com/articleshow/2719447.cmshttp://economictimes.indiatimes.com/articleshow/2702171.cmshttp://economictimes.indiatimes.com/articleshow/2700228.cmshttp://economictimes.indiatimes.com/articleshow/2700245.cmshttp://economictimes.indiatimes.com/articleshow/2694243.cmshttp://economictimes.indiatimes.com/specialcoverage/2687465.cms


19/84

sources say, top global companies like 5olkswagen, 'is-san and Toyota hae reportedly

sent out to feelers to Indian endors for their ersion of a 3-4 car. This in

addition to the 7ajaj-&enault project where feasibility study is already on.

According to endor sources, the cost benefits of the "6C segment has triggered interest

from top names in the global auto business. And gien the Tata and 7ajaj project, India is

being seen as a hub for this segment. At the 1etroit +otor #how, top Toyota officials

were =uoted saying that its an e*citing segment and the company would like to take a

look at it. Toyota has been mulling a small car for emerging markets which will be

sourced mostly from India and its interest in the "6C segment could gie Tata +otors

some really tough competition particularly since Toyota is e*tremely efficient at globally

procuring for low cost platforms, something it fine-tuned with the Innoa project.

As for 5olkswagen, a top company official said that the ;erman mar=ue has not firmed

up plans for a low-cost car but is looking for high localisation in all cars that will be

produced in India. 5olkswagen +1 %passenger cars( Andreas :rin) said@ P$e hae not

finalised any plans for a low-cost car for the Indian market. Hor us the :olo is the

smallest car while ":U, which is in the concept stage, will also debut India sometime in

2. All these cars will meet the 5olkswagen safety standards and een ":U, which is

the smallest car from our sta-ble , is e*pected to be priced around D euros. Any entry

below that price band is yet to be considered.Q.

!oweer, sources say 5$, which is setting up its own plant at Chakan near :une, is

seriously looking at the "6C market. 5endors hae also indicated that ;+ sent out

2?


20/84

feelers though the company says it is not interested in that segment.

The other company that may be considering an "6C foray is Borean major !yundai. The

company had earlier announced plans to enture into the low-cost car market but the

global cars it is working on would be priced around 8,-D , R double the 'ano

segment R are scheduled for roll out by 2. ! # 6heem, +1 < CE9 !yundai +otor

India had earlier said@ P$e are making a low-cost car which will con-form to global

safety standards and emission norms. 9ur &


21/84

bandwagon and kicked off partnership talks with 7ajaj middle of last year. The two

companies are currently conducting feasibility studies on the project. ;hosn has

indicated that his 3 car will be built on a 7ajaj platform with an Indian powertrain

with design and chassis cues from &enault. P9ther than the chassis, body and interiors,

the engine, transmission , steering system, brakes and suspension of the final product will

be similar to the prototype,Q 7ajaj Auto +1 &a-ji 7ajaj had said at the uneiling of the

prototype at the Auto E*po.

$hen productionised, the car will gie twice the mileage of current 7-seg small cars with

its gasoline engine. And it will hae multiple pow-ertrain options . P$e will also hae a

diesel option and one can always build 6:;, C'; and hybrid options on to the platform

as well,Q +r 7ajaj had said. Hor diesel, 7osch is Pone of the optionsQ .

The interest in the 'ano will not only mean more choice for Indian consumers at that

price point but also a windfall for endors who are already associated with the project.

Indian endors for the 'ano hae already announced that they are looking to leerage

their ultra low cost e*perience globally. 7osch is targetting reenues of 2 billion euro

%2.8 billion( from sub- euro cars by 2. It also plans to transfer some of its 'ano

cost learnings to more deeloped markets. The com-pany is also pitching for more ultra

low cost business and is already in talks with 7ajaj for its &enault-'issan small car 05.

P$e want to capitalise on 'ano inestment and will compete for more ultra low cost car

projects worldwide,Q a top official had indicated.

2


22/84

Sal' o, Maruti -,or t Laun(in t Tata Nano

The flaor of the month has been the launch of 'ano by Tata motors. The 'ano launch

got an e*tremely wide coerage in media, which is something only Apple>s products are

able to get.

+y interest around the launch of 'ano has been more in terms of the impact on +aruti

su)uki. +aruti su)uki is a holding for me and I hae analysed the company in the past

The percieed threat to +aruti from 'ano has been known for =uite sometime now. The

reason I use the word percieed is due to the fact that I don>t consider this as an

immediate threat, but a long term one. 6et me e*plain

The product which is supposed to be impact by 'ano is +aruti /. !oweer this model

has been in a state of decline for the company for the last couple of years. In the year

, een before the launch, the product had olume decline of 2OV and now accounts

to barely 2O of the sales olume and must account for less than that in terms of profits

%I don>t hae the profit contribution for +aruti /, but we can safely assume that the

margins for this model are less than the higher end products(. As a result, +aruti su)uki

seems to be consciously moing out of the lower end of the market and the launch of

nano could accelerate the process. Any further loss of olumes in +aruti / should not

hurt the company much.


23/84

Maruti Suzuki Alto

T ,ir't Alto .SS0/was a 3-door ersion of the 4-door Hronte. The Alto used a 843-cc

3-cylinder engine producing / hp %2 k$(. In addition to the Alto and Hronte, a 3-door

coupe %Cero( and a -door pick-up %+ighty7oy( were also aailable.

T 9nd:nration Alto .CA;1


24/84

T >t:nration Alto .HA19


25/84

a force in the automobile industry. As head of 7uick +otor Company, prior to founding

;+, 1urant had hired Cherolet to drie 7uicks in promotional races.

Cherolet first used its LbowtieL logo in 2?23. This logo is said to hae been designed

from wallpaper 1urant once saw in a Hrench hotel. Another theory of the design of the

mark is that it is a styli)ed ersion of the shape of #wit)erland, 6ouis Cherolets

birthplace. It is not, as sometimes claimed, a L#wiss crossL@ the geometric shape on the

#wiss flag is a ;reek cross, and does not resemble the Cherolet logo.

In 2?28,1urant made a trip to Toronto, 9ntarioto determine the possibility of setting up

production facilities in Canada. After meeting with LColonel #amL +c6aughlin, whose

+c6aughlin +otor Car Companymanufactured the+c6aughlin-7uick, it was agreed the

Cherolet +otor Car Company of Canada, operated by +c6aughlin, would be created to

build Cherolet cars in Canada. Three years later, the two Canadian operations

%Cherolet was by then a part of ;+ in the "nited #tates( were purchased by ;+ to

become ;eneral +otors of Canada 6td.

7y 2?2D, Cherolet was profitable enough to allow 1urant to buy a majority of shares in

;+. After the deal was completed in 2?2, 1urant was presidentof;eneral +otors, and

Cherolet was merged into ;+, becoming a separate diision. In the 2?2/ model year,

Cherolet introduced the Model D, a 5/-powered model in 4-passenger roadsterand 8-

passenger tourer models. These cars had //in3 38 hp %D k$( engines with Menith

carburetors and 3 speed transmissions.

8
http://en.wikipedia.org/wiki/Automobile_industryhttp://en.wikipedia.org/wiki/Buick_Motor_Companyhttp://en.wikipedia.org/wiki/Greek_crosshttp://en.wikipedia.org/wiki/1915http://en.wikipedia.org/wiki/Toronto%2C_Ontariohttp://en.wikipedia.org/wiki/Samuel_McLaughlinhttp://en.wikipedia.org/w/index.php?title=McLaughlin_Motor_Car_Company&action=edit&redlink=1http://en.wikipedia.org/wiki/McLaughlin_automobilehttp://en.wikipedia.org/wiki/General_Motors_Canadahttp://en.wikipedia.org/wiki/1916http://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/1918http://en.wikipedia.org/wiki/V8http://en.wikipedia.org/wiki/Roadsterhttp://en.wikipedia.org/wiki/Touring_carhttp://en.wikipedia.org/wiki/Zenithhttp://en.wikipedia.org/wiki/Automobile_industryhttp://en.wikipedia.org/wiki/Buick_Motor_Companyhttp://en.wikipedia.org/wiki/Greek_crosshttp://en.wikipedia.org/wiki/1915http://en.wikipedia.org/wiki/Toronto%2C_Ontariohttp://en.wikipedia.org/wiki/Samuel_McLaughlinhttp://en.wikipedia.org/w/index.php?title=McLaughlin_Motor_Car_Company&action=edit&redlink=1http://en.wikipedia.org/wiki/McLaughlin_automobilehttp://en.wikipedia.org/wiki/General_Motors_Canadahttp://en.wikipedia.org/wiki/1916http://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/1918http://en.wikipedia.org/wiki/V8http://en.wikipedia.org/wiki/Roadsterhttp://en.wikipedia.org/wiki/Touring_carhttp://en.wikipedia.org/wiki/Zenith


26/84

Hamous Chey models include the large and lu*urious Impala %2?8/( and the innoatie

air-cooled rear-engined Corair. Cherolet had a great influence on the American

automobile market during the 2?8s and 2?Ds. In 2?D3, one out of eery ten cars sold in

the "nited #tates was a Cherolet.

The basic Cherolet small-block 5-/ design has remained in continuous production since

its debut in 2?88, longer than any other mass-produced engine design in the world auto

industry, though current ersions share few if any parts interchangeable directly with the

original. 1escendants of the basic small-block 9!5 5-/ design platform in production

today hae been much modified with adances such as aluminum block and heads,

electronic engine management, and se=uential port fuel injection, to name just a few

improements oer the 84-model-year design life of the engine concept to date. The

small block Cherolet 5-/ is used in current production model %/( Impala sedans, a

ariety of light and medium duty Cherolet trucks, and the current generation Corette

sports car. 1epending on the ehicle type in which theyre installed, they are built in

diaplacements from 8.3 to D.D litres with outputs ranging from 2/ to oer

8 horsepower %3 k$( as installed at the factory. It will also be used as a performance

option in the forthcoming %? model year( reial of the Cherolet Camaro. The

engine design has also been used oer the years in ;+ products built and sold under the

:ontiac. 9ldsmobile, 7uick, 9pel %;ermany( and !olden %Australia( nameplates.

&ecently, D-litre, 4 horsepower %3 k$( ersions of the small-block 5-/ designed

initially for the C-8 and C-D Corettes hae been installed in factory-built high

performance ersions of the Cadillac CT# sedan known as the CT#-5.

D
http://en.wikipedia.org/wiki/Chevrolet_Corvairhttp://en.wikipedia.org/wiki/Chevrolet_Corvair


27/84

Maruti Su5u6i "aonR

The $agon-& was born out of 0apanese kei-jido-sha restrictions which dictated a limited

length and engine si)e. This bo*y, tall-boy design has now completed fie years of

presence on Indianroads.

+arutis launch of the car was ill-timed. 1espite being one of the worlds first tall-boy

designs %along with models from 1aihatsu and 1aewoo(, the $agon-& was not first-to-

market in India.

The !yundai #antro, a less aant garde ersion of the !yundai Atoswas the first tall-boy

design to hit the Indian roads. It preceded the +aruti-#u)uki $agon & by a two year

lead.

The $agon &s bread-bo* shape did not immediately cut ice with the Indian consumer

and the car saw slow sales initially.

The car is powered by a 2D2 cc four cylinder, si*teen ale, multipoint fuel-injected

engine producing D4 bhp %4. k$( at D rpm and /4 newton-metres %D ftWlbf( of

tor=ue at 38 rpm.

The car comes with a ariety of trim leels. These include the 6 %sans power steering(,

6i %power steering(, 5i %fully loaded( and the A %automatic(. The car normally

comes with a 8-speed manual transmissionand seats 4 %including the drier( comfortably.

6ight kerb weight%8F8 kg( makes for a nimble car with good acceleration and a top

speed of 2D kmh %?? mph(. The cars fuel economy is somewhere in the range of 23 to
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Daihatsuhttp://en.wikipedia.org/wiki/Daewoohttp://en.wikipedia.org/wiki/Hyundai_Santrohttp://en.wikipedia.org/wiki/Hyundai_Atoshttp://en.wikipedia.org/wiki/Newton-metrehttp://en.wikipedia.org/wiki/Manual_transmissionhttp://en.wikipedia.org/wiki/Kerb_weighthttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Daihatsuhttp://en.wikipedia.org/wiki/Daewoohttp://en.wikipedia.org/wiki/Hyundai_Santrohttp://en.wikipedia.org/wiki/Hyundai_Atoshttp://en.wikipedia.org/wiki/Newton-metrehttp://en.wikipedia.org/wiki/Manual_transmissionhttp://en.wikipedia.org/wiki/Kerb_weight


28/84

24 kml %. to .2 l2 km( in city driing and 2/ to kml %8.D to 8. l2 km( on

the highway.

The car is priced between &s. 38, %6( to &s. 4/8, %A(.

'ow the car has found a market for itself, especially among young Indian urban

professionals who dont mind its bo*y slab-sided looks, but alue its +aruti lineage. The

car is currently among Indias top fie best-selling cars.

+aruti "dyog 6td. has recently reamped its looks and introduced a new look $agon&

which sheds the bo*y look at the back. Also has been introduced the 6:; ersion

christened 1"9 which runs on petrol as well as 6:;. Also the internal controls hae

been gien a more sportier look with bright metal finish. 9ther features new in the 5*i

%the top end manual transmission model( are Electrically adjustable outside &eariew

mirrors. This is the first on any 7-#egment car in India.

+iat Palio Stil

Hiat marked a red letter day in its history in India with the formal inauguration of the

&anjangaon plant %near :une( by the Chief +inister of +aharashtra, #hri 5ilasrao

1eshmukh. Also present at the occasion were Industries +inister of +aharashtra, #hri

Ashok Chaan, the #ecretary - Industry, #hri 5.B 0airath, along with top officials and

senior management of Hiat and Tata +otors. The occasion also saw the rollout of Hiat>s

new :alio #tile.

The &anjangaon project, which is a fruition of the industrial joint enture between Hiat

;roup Automobiles and Tata +otors announced in 1ecember D, will produce both

/


29/84

Hiat and Tata +otors cars and Hiat powertrains. The total cost of the project will be &s.

4, Crore.

The first phase sees the production of Hiat :alio #tile which has already commenced in

Hebruary. The commercial launch is planned on April 4, at +umbai. The body shop

welding and assembling operations are in full swing. The plant will see a second step in

/, with the production of Hiat>s new cars like the ;rande :unto and the 6inea. At full

capacity, the &anjangaon plant will produce in e*cess of 2, cars and ,

engines and transmissions yearly. The 2.3 multi-jet small diesel engine will be

manufactured along with the HI&E petrol engine enisaged in different ariants. The

deelopment of the :owertrain project will enable production of high =uality engines and

transmissions relying upon the e*pertise in deelopment and production of Hiat

:owertrain Technologies.

In a symbolic gesture, the first :alio #tile, rolled out from the facility, was handed oer to

Tata +otors, distributor of Hiat cars, undertaking marketing, sales and serice of the

range through a country-wide Tata-Hiat network of D3 dealerships coering 4 cities.

Commenting on the historic opening of the plant, +r. #tefan Better, #enior 5ice

:resident +anufacturing of Hiat ;roup Automobiles, said, It is a great day for Fiat in

India. The Ranangaon proect !ith Tata is a crcial milestone in or agenda and its

inagration lays do!n the fondation for a long orney ahead. #r decision to shift

or prodction acti$ity to Ranangaon is %ased on the o%ecti$e of achie$ing cost

efficiencies and %ilding a !orld&class manfactring plant.'

#peaking on the occasion, the +anaging 1irector of Tata +otors, +r. &ai Bant, said,

The Ranangaon plant, in !hich Tata Motors !ill %e in$esting as a ()* partner, is yet

?


30/84

another firm step in the progression of the strategic alliance %et!een or t!o

organisations. The plant !ill help or prodcts %enefit from Fiat+s glo%al manfactring

practices and technology.'

Hyundai 4t5 Prim

First Generation (2002Present

Enin'

At launch in , 2.2, 2.3 and 2.8-litre petrol or 2.8-litre turbodiesel engines were

aailable. Hrom 4, a new 2.2 litre engine was introduced to the line and a 2.4 litre

engine replacing the 2.3 litre. A 2.D litre engine replaced the 2.8 litre. !oweer,

aailability of engine options aries depending on market.

The 2.D litre gasoline engine is unaailable in 'ew Mealand, and some countries in #outh-

East Asia and #outh America

!yundai ;et) performance@

2.26 #9!C engine D8 hp %4/ k$( F2 kmh@ 28.4 sec., top speed 28? kmh

%?? mph( +T

2.46 19!Cengine ? hp % k$( F2 kmh@ 2.D sec., top speed 2D kmh

%2? mph( +T

2.D6 19!Cengine 2D hp %? k$( F2 kmh@ ?.D sec., top speed 2/4 kmh

%224 mph( +T

3
http://en.wikipedia.org/wiki/Petrolhttp://en.wikipedia.org/wiki/Turbodieselhttp://en.wikipedia.org/wiki/SOHChttp://en.wikipedia.org/wiki/DOHChttp://en.wikipedia.org/wiki/DOHChttp://en.wikipedia.org/wiki/Petrolhttp://en.wikipedia.org/wiki/Turbodieselhttp://en.wikipedia.org/wiki/SOHChttp://en.wikipedia.org/wiki/DOHChttp://en.wikipedia.org/wiki/DOHC


31/84

900? +a(li,t

A facelift for the D model saw the ;et) receiing a 4 cylinder 2.8litredieseloption,

upgraded dash and interior facia and trim, new front and rear styling, drier and front

passenger air bags. In the "B side airbagswere fitted to all models as standard.

32
http://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Litrehttp://en.wikipedia.org/wiki/Dieselhttp://en.wikipedia.org/wiki/Airbaghttp://en.wikipedia.org/wiki/Straight-4http://en.wikipedia.org/wiki/Litrehttp://en.wikipedia.org/wiki/Dieselhttp://en.wikipedia.org/wiki/Airbag


32/84

COMPANY PRO+ILE

TATA MOTOR COMPANY PRO+ILE

Tata +otors 6imited is Indias largest automobile company, with reenues of &s. 3,4D

crores %"#1 . billion( in D-. It is the leader by far in commercial ehicles in each

segment, and the second largest in the passenger ehicles market with winning products

in the compact, midsi)e car and utility ehicle segments. The company is the worlds fifth

largest medium and heay commercial ehicle manufacturer, and the worlds second

largest medium and heay bus manufacturer.

The Tata empire has changed dramatically since &atan Tata took oer from his uncle

0.&.1. Tata in 2??2 -- coincidentally the same year that the Indian goernment began

moing away from its rule by regulation toward economic liberali)ation. 7efore 2??2,

Tata ;roup and its holding company Tata #ons were said to be like many of the empires

of old Asia -- weakly centrali)ed, unable to control its satraps and begums and rajahs, full

of formal pomp but empty of power. The Tata #ons holding company and the arious

family philanthropic trusts had diluted their holdings in many of the companies.

"nder &atan Tata, the center began to take hold. !e moed Tata ;roup out of sectors

where it was not competitie, such as te*tiles and cement, and inested more family

capital in sectors that he thought held more promise.

&emarkably, considering the state of oercapacity in the world automobile industry, Tata

thought and thinks autos to be one such sector. $here $esterners see a stagnant, legacy

3


33/84

industry cursed by oercapacity, he sees it, from an Indian perspectie, as a growth

industry.

The company that is now Tata +otors made trucks, buses and construction e=uipment,

and it still has a DO share of Indias commercial-ehicle market. 7ut under new

marching orders from &atan Tata, the motor company introduced its first India-designed

car in 2??. After some early stumbles, its Indica small car and mid-si)e Indigo each

accounts for about a =uarter of their market segments, for a 2DO total share of the Indian

car market. The Indian car market grew 2O last year, and Tata +otors olume grew

O.

Tata +otors %TT+(, with a market alue of 3.8 billion, is by far the biggest of the Tata

companies accessible to American indiidualsG its American depositary receipts hae

been listed on the 7ig 7oard since #eptember. It reported nearly 4 billion of reenue for

the fiscal year ended in +arch, up 3O from the preious years, and earnings of /3

million, or ? cents a share, up 42O in dollar terms. The consensus estimate for D is

? cents a share. The A1&s hae been trading at a little below 2, in the middle of a

trading range between 2.8 and /.D8 since the listing.

Tata +otors soon will incorporate Tata Hinance as a wholly owned subsidiary, and the

company says it intends to finance up to 4O of its sales within a few years, up from a

current 2/O. The company noticed what happened in the ".#. and other countries when

captie credit companies made it possible for eery car dealer to offer financing with

small money down and affordable monthly payments.

33
http://seekingalpha.com/by/symbol/ttmhttp://seekingalpha.com/by/symbol/ttm


34/84

Tata +otors is still recoering from an ill-fated partnership with the now-bankrupt &oer

;roup in 7ritain, and it has warned of trouble ahead -- increasing competition and a

decline in the commercial ehicle sector, and of course the effect of higher fuel prices.

'onetheless, the company plans to make good on a 2.38 billion fie-year capital-

e*penditure program that started in April 4. That includes the launch of a basic

, car, which, if Tata succeeds, could be the +odel-T Hord of the 2st-century

deeloping world. 7ut cars are still cars.

The companys , employees are guided by the ision to be Lbest in the manner in

which we operate, best in the products we delier, and best in our alue system and

ethics.L Tata +otors helps its employees realise their potential through innoatie !&

practices. The companys goal is to empower and proide employees with dynamic career

paths in congruence with corporate objecties. All-round potential deelopment and

performance improement is ensured by regular in-house and e*ternal training. The

company has won seeral awards recognising its training programmes.

Established in 2?48, Tata +otors presence indeed cuts across the length and breadth of

India. 9er 4 million Tata ehicles ply on Indian roads, since the first rolled out in 2?84.

The companys manufacturing base is spread across India - 0amshedpur %0harkhand( in

the east, :une %+aharashtra( in the west, and in the north in 6ucknow %"ttar :radesh( and

:antnagar %"ttarakhand(. A new plant is being set up in #ingur %close to Bolkata in $est

7engal( to manufacture the companys small car. The nation-wide dealership, sales,

serices and spare parts network comprises oer , touch points. The company also

34


35/84

has a strong auto finance operation, T+6 Hinancial #erices 6imited, supporting

customers to purchase Tata +otors ehicles.

Tata +otors, the first company from Indias engineering sector to be listed in the 'ew

Xork #tock E*change %#eptember 4(, has also emerged as an international automobile

company. In 4, it ac=uired the 1aewoo Commercial 5ehicles Company, Boreas

second largest truck maker. The rechristened Tata 1aewoo Commercial 5ehicles

Company has launched seeral new products in the Borean market, while also e*porting

these products to seeral international markets. Today two-thirds of heay commercial

ehicle e*ports out of #outh Borea are from Tata 1aewoo. In 8, Tata +otors ac=uired

a 2O stake in !ispano Carrocera, a reputed #panish bus and coach manufacturer, with

an option to ac=uire the remaining stake as well. !ispanos presence is being e*panded in

other markets. In D, it formed a joint enture with the 7ra)il-based +arcopolo, a

global leader in body-building for buses and coaches to manufacture fully-built buses and

coaches for India and select international markets. Tata +otors also entered into a joint

enture in D with Thonburi Automotie Assembly :lant Company of Thailand to

manufacture and market the companys pickup ehicles in Thailand. In D, Tata

+otors and Hiat Auto formed an industrial joint enture at &anjangaon %near :une in

+aharashtra, India( to produce both Hiat and Tata cars and Hiat powertrains for the Indian

and oerseas marketsG Tata +otors already distributes and markets Hiat branded cars in

India. In , Tata +otors and Hiat Auto entered into an agreement for a Tata license to

build a pick-up ehicle bearing the Hiat nameplate at Hiat ;roup Automobiles :lant at

CYrdoba, Argentina. The pick-up will be sold in #outh and Central America and select

European markets.

38


36/84

These linkages will further e*tend Tata +otors international footprint, established

through e*ports since 2?D2. $hile currently about 2/O of its reenues are from

international business, the companys objectie is to e*pand its international business,

both through organic and inorganic growth routes. The companys commercial and

passenger ehicles are already being marketed in seeral countries in Europe, Africa, the

+iddle East, Australia, #outh East Asia and #outh Asia. It has assembly operations in

+alaysia, Benya, 7angladesh, "kraine, &ussia and #enegal.

The foundation of the company>s growth is a deep understanding of economic stimuli

and customer needs, and the ability to translate them into customer-desired offerings

through leading edge &


37/84

The company set up the Tata +otors European Technical Centre %T+ETC( in 8 in the

"B. T+ETC is engaged in design engineering and deelopment of products, supporting

Tata +otors skill sets. Tata 1aewoo Commercial 5ehicle Company and !ispano

Carrocera also hae &


38/84


39/84

+r. A + +ankad !ead %Car :lant(

+r. # 7

7orwankar!ead %0amshedpur :lant(

+r. # Brishnan 5ice :resident %Commercial-:C7"(

+r &ai

:isharody5ice :resident %#ales < +arketing(

+r. ! B #ethna Company #ecretary

Tata +otors owes its leading position in the Indian automobile industry to its strong

focus on indigenisation. This focus has drien the Company to set up world-class

manufacturing units with state-of-the-art technology. Eery stage of product eolution-

design, deelopment, manufacturing, assembly and =uality control, is carried out

meticulously. 9ur manufacturing plants are situated at 0amshedpur in the East, :une in

the $est and 6ucknow in the 'orth.

)am'd%ur@

Established in2?48, the 0amshedpur unit was the companys first unit and is spread oer

an area of / acres. It consists of 4 major diisions - Truck Hactory, Engine Hactory,

Cab < Cowl Hactories, and the 'ous...

Pun@

The :une unit is spread oer geographical regions- :impri %/ acres( and Chinchwad

%23 acres(. It was established in 2?DD and has a :roduction Engineering 1iision, which

has one of the most ersatile tool making facilities in the Indian sub-continent.

Lu(6no#@

Tata +otors 6ucknow is one of the youngest production facilities among all the Tata

3?
http://www.tatamotors.com/our_world/manufacturing.php?ViewID=1http://www.tatamotors.com/our_world/manufacturing.php?ViewID=2http://www.tatamotors.com/our_world/manufacturing.php?ViewID=3http://www.tatamotors.com/our_world/manufacturing.php?ViewID=1http://www.tatamotors.com/our_world/manufacturing.php?ViewID=2http://www.tatamotors.com/our_world/manufacturing.php?ViewID=3


40/84

+otors locations and was established in 2?? to meet the demand for Commercial

5ehicles in the Indian market...

Uttara6and

The company has set up a plant for its mini-truck, Ace, at :ant 'agar in "ttarakhand.

The plant will begin commercial production during the course of the year...

4rn Mattr'@

Tata +otors, a Company that cares about the future...

True to the tradition of the Tata ;roup, Tata +otors is committed in letter and spirit to

Corporate #ocial &esponsibility. It is a signatory to the "nited 'ations ;lobal Compact,

and is engaged in community and social initiaties on labour and enironment standards

in compliance with the principles of the ;lobal Compact. In accordance with this, it plays

an actie role in community deelopment, sering rural communities around its

manufacturing locations.

Tata +otors beliees in technology for tomorrow. 9ur products stand testimony to

this.9ur annual e*penditure on &


41/84

Tata +otors concern is manifested by a dual approach F

2( &eduction of enironmental pollution and regular pollution control dries

( &estoration of ecological balance.

9ur endeaors towards enironment protection are soil and water conseration

programmes and e*tensie tree plantation dries. Tata +otors is committed to restoring

and presering enironmental balance, by reducing waste and pollutants, consering

resources and recycling materials.

Rdu(in Pollution@

Tata +otors has been at the forefront of the Indian automobile industrys anti-pollution

efforts by introducing cleaner engines. It is the first Indian Company to introduce

ehicles with Euro norms well ahead of the mandated dates. Tata +otors joint

enture with Cummins Engine Company, "#A, in 2??, was a pioneering effort to

introduce emission control technology for India. 9er the years, Tata +otors has also

made inestments in setting up of an adanced emission-testing laboratory.

$ith the intention of protecting the enironment, Tata +otors has upgraded the

performance of its entire range of four and si* cylinder engines to meet international

emission standards. This has been accomplished with the help of world-renowned engine

consultants like &icardo and A56. These engines are used in Tata +otors ehicles in the

Indian market, as well as in oer e*port markets.

42


42/84

Tata +otors is constantly working towards deeloping alternatie fuel engine

technologies. It has manufactured C'; ersion of buses and followed it up with a C';

ersion of its passenger car, the Indica.

R'torin E(oloi(al $alan(@

Tata +otors has set up effluent treatment facilities in its plants, to aoid release of

polluted water into the ecosystem. In :une, the treated water is consered in lakes

attracting arious species of birds from around the world thus turning the space into a

green belt.

Tree plantation programmes inoling illagers and Tata +otors employees, hae turned

acres of barren illage green. Tata +otors has planted as many as /, trees in the

works and the township and more than .4 million trees hae been planted in 0amshedpur

region. 9er half a million trees hae been planted in the :oona region. Tata +otors has

directed all its suppliers to package their products in alternate material instead of wood.

End o, Li, *i(l Tratmnt and R(y(lin@India is a recycling society with many

people making alue out the recoery of waste materials discarded from products at the

end of their useful life.

!oweer, Europe, and some other e*port markets, hae recognised that they hae

become a throwaway society in recent decades, and are now introducing waste

preention regimes in different industry sectors to collect and recycle aluable resource

rather than it ending up in landfill.

4


43/84


44/84

Tata Nano


Al'o (alld The :eoples CarG the little bug

Produ(tion /Fpresent

A''m-ly #ingur, $est 7engal

Prd(''or none

Cla'' City car

$ody 'tyl.'/ 4-door kei car

Layout && layout

Enin.'/ cylinderpetrol 7osch multi-point fuel injection

%single injector( all aluminium D3 cc%3/ cu in(

Tran'mi''ion.'/ 4 speed synchromeshwith oerdriein 4th

"l-a' ,3 mm %/./ in(

44
http://en.wikipedia.org/wiki/Automakerhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Car_classificationhttp://en.wikipedia.org/wiki/City_carhttp://en.wikipedia.org/wiki/Car_body_stylehttp://en.wikipedia.org/wiki/Kei_carhttp://en.wikipedia.org/wiki/Automobile_layouthttp://en.wikipedia.org/wiki/RR_layouthttp://en.wikipedia.org/wiki/Cylinder_(engine)http://en.wikipedia.org/wiki/Petrolhttp://en.wikipedia.org/wiki/Robert_Bosch_GmbHhttp://en.wikipedia.org/wiki/Fuel_injection#Multi-point_fuel_injectionhttp://en.wikipedia.org/wiki/Fuel_injectionhttp://en.wikipedia.org/wiki/Aluminiumhttp://en.wikipedia.org/wiki/Cubic_centimetrehttp://en.wikipedia.org/wiki/Cubic_inchhttp://en.wikipedia.org/wiki/Transmission_(mechanics)http://en.wikipedia.org/wiki/Synchromeshhttp://en.wikipedia.org/wiki/Overdrive_(mechanics)http://en.wikipedia.org/wiki/Wheelbasehttp://en.wikipedia.org/wiki/Image:Tatata_Nano.jpghttp://en.wikipedia.org/wiki/Automakerhttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Car_classificationhttp://en.wikipedia.org/wiki/City_carhttp://en.wikipedia.org/wiki/Car_body_stylehttp://en.wikipedia.org/wiki/Kei_carhttp://en.wikipedia.org/wiki/Automobile_layouthttp://en.wikipedia.org/wiki/RR_layouthttp://en.wikipedia.org/wiki/Cylinder_(engine)http://en.wikipedia.org/wiki/Petrolhttp://en.wikipedia.org/wiki/Robert_Bosch_GmbHhttp://en.wikipedia.org/wiki/Fuel_injection#Multi-point_fuel_injectionhttp://en.wikipedia.org/wiki/Fuel_injectionhttp://en.wikipedia.org/wiki/Aluminiumhttp://en.wikipedia.org/wiki/Cubic_centimetrehttp://en.wikipedia.org/wiki/Cubic_inchhttp://en.wikipedia.org/wiki/Transmission_(mechanics)http://en.wikipedia.org/wiki/Synchromeshhttp://en.wikipedia.org/wiki/Overdrive_(mechanics)http://en.wikipedia.org/wiki/Wheelbase


45/84

Lnt 32 mm %2 in(2K

"idt 28 mm %8?.2 in(2K

Hit 2D mm %D3 in(2K

Cur- #it / kg %2,3 lb(-D kg %2,3 lb(K

+ul (a%a(ity 28 6 %4 "# gal3 imp gal(K

D'inr 0ustin 'orek

The Tata Nanois a city carlaunched by Indias Tata +otorsat the ?th annual Auto E*po

on 0anuary 2,/ at :ragati +aidanin'ew 1elhi,India

Called the people+s carin Tatas promotional material, it is projected to be the least

e*pensieproduction carin the world.4KThe standard ersion of the 'ano is projected to

cost&s 2, %not including leies or deliery charges( %"#8, ;7:2,Z2(,

8K.DK.It may happen that 'ano may not remain the cheapest car for long, if a competitor

green-car called Tara TinyE5 is launched in India with a price tag of &s. ??,???, 2 rupee

less than the price of 'ano.

48
http://en.wikipedia.org/wiki/#_note-TimesOfIndia_Specshttp://en.wikipedia.org/wiki/#_note-TimesOfIndia_Specshttp://en.wikipedia.org/wiki/#_note-TimesOfIndia_Specshttp://en.wikipedia.org/wiki/Curb_weighthttp://en.wikipedia.org/wiki/#_note-autocarhttp://en.wikipedia.org/wiki/#_note-autocarhttp://en.wikipedia.org/wiki/Automobile_designhttp://en.wikipedia.org/wiki/City_carhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Auto_Expohttp://en.wikipedia.org/wiki/January_10http://en.wikipedia.org/wiki/2008http://en.wikipedia.org/wiki/Pragati_Maidanhttp://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Production_carhttp://en.wikipedia.org/wiki/#_note-driving.timesonline.co.ukhttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/US$http://en.wikipedia.org/wiki/Pound_sterlinghttp://en.wikipedia.org/wiki/Eurohttp://en.wikipedia.org/wiki/#_note-1http://en.wikipedia.org/wiki/#_note-2http://en.wikipedia.org/wiki/#_note-2http://en.wikipedia.org/wiki/Tara_Tinyhttp://en.wikipedia.org/wiki/Rupeehttp://view.picapp.com/pictures.photo/editorial/tata-launch-nano-the-world/image/4336037?term=Tata+Nano&scomp=idu&network=Other&blog=www.blogher.com&post=http%3A%2F%2Fwww.blogher.com%2Ftata-nano-tiny-big-idea&uid=0http://en.wikipedia.org/wiki/#_note-TimesOfIndia_Specshttp://en.wikipedia.org/wiki/#_note-TimesOfIndia_Specshttp://en.wikipedia.org/wiki/#_note-TimesOfIndia_Specshttp://en.wikipedia.org/wiki/Curb_weighthttp://en.wikipedia.org/wiki/#_note-autocarhttp://en.wikipedia.org/wiki/#_note-autocarhttp://en.wikipedia.org/wiki/Automobile_designhttp://en.wikipedia.org/wiki/City_carhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Auto_Expohttp://en.wikipedia.org/wiki/January_10http://en.wikipedia.org/wiki/2008http://en.wikipedia.org/wiki/Pragati_Maidanhttp://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Production_carhttp://en.wikipedia.org/wiki/#_note-driving.timesonline.co.ukhttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/US$http://en.wikipedia.org/wiki/Pound_sterlinghttp://en.wikipedia.org/wiki/Eurohttp://en.wikipedia.org/wiki/#_note-1http://en.wikipedia.org/wiki/#_note-2http://en.wikipedia.org/wiki/Tara_Tinyhttp://en.wikipedia.org/wiki/Rupee


46/84

#ata $aunc% Nano #%e orl's C%ea)est Car

+"+7AI, I'1IA - +A&C! 3@ &atan 'aal Tata Chairman of Tata ;roup attends the

launch of the Tata 'ano on +arch 3, ? in +umbai, India. Tata +otors today

launched the worlds cheapest car which will initially go on sale in India and cost roughly

"#1. %:hoto by &itam 7anerjee;etty Images(

7ecause of its target price, the 'ano is sometimes referred to as L onla6 (arL %after the

Indian numbering term, meaning 2,( ?K. The cars formal name deries from the

e*tremely small unit of measure, the nanometre.

*istor+ an' conce)tion

The project to create a 2 lakhrupee car began in 3, under the Chairman of Tata

+otors, &atan Tata.2KThe strategy behind the project was the awareness of the number

of Indian families who had two wheeled transport, but couldnt afford a four wheel car, 22K

and was based on the companys success in producing the low cost 4 wheeled Acetruck

in +ay 8.2K

The 'ano was uneiled at the / 'ew 1elhi Auto E*po

Industry conention was that a reliable car couldnt be made at such a low price, so initial

media speculation was that the car would be a simple four-wheeled auto rickshaw.

!oweer, The Times of Indiareported that the ehicle is La properly designed and built

carL.2KThe Chairman is reported to hae said, LIt is not a car with plastic curtains or no

roof -- its a real car.L 2K

4D
http://en.wikipedia.org/wiki/Lakhhttp://en.wikipedia.org/wiki/#_note-5http://en.wikipedia.org/wiki/Nanometrehttp://en.wikipedia.org/wiki/Lakhhttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/#_note-yahoonanohttp://en.wikipedia.org/wiki/#_note-yahoonanohttp://en.wikipedia.org/wiki/#_note-indexpressnanohttp://en.wikipedia.org/wiki/Tata_Acehttp://en.wikipedia.org/wiki/#_note-yahoonanohttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/#_note-TOINanohttp://en.wikipedia.org/wiki/#_note-TOINanohttp://en.wikipedia.org/wiki/#_note-TOINanohttp://en.wikipedia.org/wiki/#_note-yahoonanohttp://en.wikipedia.org/wiki/Image:Nano.jpghttp://en.wikipedia.org/wiki/Lakhhttp://en.wikipedia.org/wiki/#_note-5http://en.wikipedia.org/wiki/Nanometrehttp://en.wikipedia.org/wiki/Lakhhttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/#_note-yahoonanohttp://en.wikipedia.org/wiki/#_note-indexpressnanohttp://en.wikipedia.org/wiki/Tata_Acehttp://en.wikipedia.org/wiki/#_note-yahoonanohttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/#_note-TOINanohttp://en.wikipedia.org/wiki/#_note-yahoonano


47/84

1uring deelopment the company reinented and minimi)ed the manufacturing process,

brought in innoatie product design, and asked component manufacturers to look at

current work and design approaches in a different perspectie to produce logical and

simple solutions. 2K

The car was designed at Italys Institute of 1eelopment in Automotie Engineering, with

&atan Tata ordering certain changes during the process, such as reducing the number of

windscreen wipers from two to one. 2K

The interior of the 'ano

The 'ano has 2O more interior space and an /O smaller e*terior, when compared with

its closest rial, the +aruti /. The car will come in different ersions, including one

standard and two delu*e ariants. The delu*e ersion will hae air conditioning, but no

power steering. The car is e*pected to be produced in the #ingurplant in $est 7engal,

which is under construction. The initial production target set by Tata +otors is 8,

units per year.

,ear "ounte' en!ine

The use of a rear mounted engine to help ma*imi)e interior space makes the 'ano similar

to the original Hiat 8, another technically innoatie peoples car. A concept ehicle

similar in styling to the 'ano, also with rear engined layout was proposed by the "B

&oer ;roupin the 2??s to succeed the original +ini but was not put into production

23K. The now-defunct &oer ;roup later based their City &oeron the Tata Indicawhile

the eentual new +ini was the much larger, technically conseratie +ini %7+$(.

4
http://en.wikipedia.org/wiki/#_note-TOINanohttp://en.wikipedia.org/wiki/I.DE.A_Institutehttp://en.wikipedia.org/wiki/#_note-yahoonanohttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Fiat_500http://en.wikipedia.org/wiki/Rover_Grouphttp://en.wikipedia.org/wiki/#_note-6http://en.wikipedia.org/wiki/City_Roverhttp://en.wikipedia.org/wiki/Tata_Indicahttp://en.wikipedia.org/wiki/Mini_(BMW)http://en.wikipedia.org/wiki/Image:Tata_Nanoo_.jpghttp://en.wikipedia.org/wiki/#_note-TOINanohttp://en.wikipedia.org/wiki/I.DE.A_Institutehttp://en.wikipedia.org/wiki/#_note-yahoonanohttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Singurhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Fiat_500http://en.wikipedia.org/wiki/Rover_Grouphttp://en.wikipedia.org/wiki/#_note-6http://en.wikipedia.org/wiki/City_Roverhttp://en.wikipedia.org/wiki/Tata_Indicahttp://en.wikipedia.org/wiki/Mini_(BMW)


48/84

#ec%nical s)ecifications

According to Tata ;roups Chairman &atan Tata, the 'ano is a 33 :# %33 hp4 k$( car

with a D3 cc rear engineandrear wheel drie, and has a fuel economy of 4.88 62 km

%2.? km6, 82. mpg %"#(, D mpg %"B(( under city road conditions, and 3./8 62

km on highways %8.? km6, D2.2 mpg %"#(, 3.3 mpg %"B((. It is the first time a two-

cylinder non-opposedpetrol engine will be used in a car with a single balancer shaft.24K

Tata +otors has reportedly filed multiplepatentsrelated to the innoations in the design

of 'ano, withpowertraindesign alone haing 34 patents.28KThe head of Tata +otors

Engineering &esearch Centre,;irish $agh has been credited with being one of the brains

behind 'anos design.28K2DK

According to Tata, the 'ano complies with 7harat #tage-III and Euro-I5 emission

standards.2K

#ide iew of the 'ano

Po#rtrain

Engine@

o cylinderpetrol with 7oschmulti-point fuel injection%singleinjector( all

aluminiumD3 cc%3/ cu in(

o 5alue +otronic engine management platformfrom 7osch

o alesper cylinder oerhead camshaft

o Compression ratio - ?.8@2

o bore [ stroke3.8 [ 3.8 mm

o :ower@ 33 :# %33 hp4 k$( \ 88 rpm 2/K

o Tor=ue@ 4/ 'Wm %38 ftWlbf( \ 8 rpm

4/
http://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/Rear_enginehttp://en.wikipedia.org/wiki/Rear_wheel_drivehttp://en.wikipedia.org/wiki/L/100_kmhttp://en.wikipedia.org/wiki/Petrolhttp://en.wikipedia.org/wiki/Balance_shafthttp://en.wikipedia.org/wiki/#_note-7http://en.wikipedia.org/wiki/#_note-7http://en.wikipedia.org/wiki/Patentshttp://en.wikipedia.org/wiki/Powertrainhttp://en.wikipedia.org/wiki/#_note-EngDesignhttp://en.wikipedia.org/wiki/Girish_Waghhttp://en.wikipedia.org/wiki/#_note-EngDesignhttp://en.wikipedia.org/wiki/#_note-EngDesignhttp://en.wikipedia.org/wiki/#_note-8http://en.wikipedia.org/wiki/Emission_standard#Indiahttp://en.wikipedia.org/wiki/European_emission_standardshttp://en.wikipedia.org/wiki/#_note-expressindia.comhttp://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/Straight-twohttp://en.wikipedia.org/wiki/Cylinder_(engine)http://en.wikipedia.org/wiki/Petrolhttp://en.wikipedia.org/wiki/Robert_Bosch_GmbHhttp://en.wikipedia.org/wiki/Fuel_injection#Multi-point_fuel_injectionhttp://en.wikipedia.org/wiki/Fuel_injectionhttp://en.wikipedia.org/wiki/Aluminiumhttp://en.wikipedia.org/wiki/Cubic_centimetrehttp://en.wikipedia.org/wiki/Cubic_inchhttp://en.wikipedia.org/wiki/Motronichttp://en.wikipedia.org/wiki/Engine_control_unithttp://en.wikipedia.org/wiki/Robert_Bosch_GmbHhttp://en.wikipedia.org/wiki/Four-stroke_cycle_engine_valveshttp://en.wikipedia.org/wiki/Camshafthttp://en.wikipedia.org/wiki/Compression_ratiohttp://en.wikipedia.org/wiki/Bore_(engines)http://en.wikipedia.org/wiki/Stroke_(engine)http://en.wikipedia.org/wiki/Power_(physics)http://en.wikipedia.org/wiki/Rpmhttp://en.wikipedia.org/wiki/Rpmhttp://en.wikipedia.org/wiki/#_note-9http://en.wikipedia.org/wiki/#_note-9http://en.wikipedia.org/wiki/Torquehttp://en.wikipedia.org/wiki/Rpmhttp://en.wikipedia.org/wiki/Image:Tata_Nano_.jpghttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Ratan_Tatahttp://en.wikipedia.org/wiki/Rear_enginehttp://en.wikipedia.org/wiki/Rear_wheel_drivehttp://en.wikipedia.org/wiki/L/100_kmhttp://en.wikipedia.org/wiki/Petrolhttp://en.wikipedia.org/wiki/Balance_shafthttp://en.wikipedia.org/wiki/#_note-7http://en.wikipedia.org/wiki/Patentshttp://en.wikipedia.org/wiki/Powertrainhttp://en.wikipedia.org/wiki/#_note-EngDesignhttp://en.wikipedia.org/wiki/Girish_Waghhttp://en.wikipedia.org/wiki/#_note-EngDesignhttp://en.wikipedia.org/wiki/#_note-8http://en.wikipedia.org/wiki/Emission_standard#Indiahttp://en.wikipedia.org/wiki/European_emission_standardshttp://en.wikipedia.org/wiki/#_note-expressindia.comhttp://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/Straight-twohttp://en.wikipedia.org/wiki/Cylinder_(engine)http://en.wikipedia.org/wiki/Petrolhttp://en.wikipedia.org/wiki/Robert_Bosch_GmbHhttp://en.wikipedia.org/wiki/Fuel_injection#Multi-point_fuel_injectionhttp://en.wikipedia.org/wiki/Fuel_injectionhttp://en.wikipedia.org/wiki/Aluminiumhttp://en.wikipedia.org/wiki/Cubic_centimetrehttp://en.wikipedia.org/wiki/Cubic_inchhttp://en.wikipedia.org/wiki/Motronichttp://en.wikipedia.org/wiki/Engine_control_unithttp://en.wikipedia.org/wiki/Robert_Bosch_GmbHhttp://en.wikipedia.org/wiki/Four-stroke_cycle_engine_valveshttp://en.wikipedia.org/wiki/Camshafthttp://en.wikipedia.org/wiki/Compression_ratiohttp://en.wikipedia.org/wiki/Bore_(engines)http://en.wikipedia.org/wiki/Stroke_(engine)http://en.wikipedia.org/wiki/Power_(physics)http://en.wikipedia.org/wiki/Rpmhttp://en.wikipedia.org/wiki/#_note-9http://en.wikipedia.org/wiki/Torquehttp://en.wikipedia.org/wiki/Rpm


49/84

&ear wheel drie, 4-speed manual transmission

#teeringF mechanical rack and pinion

Pr,orman( .Manu,a(turr Claim'/

Acceleration@ - kmh %43 mph(@ 24 seconds

+a*imum speed@ 28 kmh %D8 mph(2K

Huel economy %combined City V !ighway(@ kilometresper liter%8 62 km,

4 "# mpg, 8D "B mpg(K

$ody and dimn'ion'

&ear of Tata 'ano in Xellow

#eat belt@ 2?K

Trunk capacity@ 28 6 %8.3 cu ft(K

&ed Tata 'ano @ #tandard +odel

Su'%n'ion tir' and -ra6'

Hront brake@ discK

4?
http://en.wikipedia.org/wiki/Manual_transmissionhttp://en.wikipedia.org/wiki/Steeringhttp://en.wikipedia.org/wiki/Steering#Rack_and_pinion.2C_recirculating_ball.2C_worm_and_sectorhttp://en.wikipedia.org/wiki/Accelerationhttp://en.wikipedia.org/wiki/#_note-TimesOfIndia_Specshttp://en.wikipedia.org/wiki/Fuel_economyhttp://en.wikipedia.org/wiki/Kilometrehttp://en.wikipedia.org/wiki/Literhttp://en.wikipedia.org/wiki/#_note-autocarhttp://en.wikipedia.org/wiki/Seat_belthttp://en.wikipedia.org/wiki/#_note-10http://en.wikipedia.org/wiki/Trunk_(automobile)http://en.wikipedia.org/wiki/#_note-autocarhttp://en.wikipedia.org/wiki/Disc_brakehttp://en.wikipedia.org/wiki/Disc_brakehttp://en.wikipedia.org/wiki/#_note-11http://en.wikipedia.org/wiki/Disc_brakehttp://en.wikipedia.org/wiki/Image:Tata_Nano_Std.JPGhttp://en.wikipedia.org/wiki/Image:TATA_Nano.jpghttp://en.wikipedia.org/wiki/Manual_transmissionhttp://en.wikipedia.org/wiki/Steeringhttp://en.wikipedia.org/wiki/Steering#Rack_and_pinion.2C_recirculating_ball.2C_worm_and_sectorhttp://en.wikipedia.org/wiki/Accelerationhttp://en.wikipedia.org/wiki/#_note-TimesOfIndia_Specshttp://en.wikipedia.org/wiki/Fuel_economyhttp://en.wikipedia.org/wiki/Kilometrehttp://en.wikipedia.org/wiki/Literhttp://en.wikipedia.org/wiki/#_note-autocarhttp://en.wikipedia.org/wiki/Seat_belthttp://en.wikipedia.org/wiki/#_note-10http://en.wikipedia.org/wiki/Trunk_(automobile)http://en.wikipedia.org/wiki/#_note-autocarhttp://en.wikipedia.org/wiki/Disc_brakehttp://en.wikipedia.org/wiki/#_note-11


50/84

&ear brake@ drum

Hront track@ 2,38 mm %8. in(

&ear track@ 2,328 mm %82./ in(

;round clearance@ 2/ mm %.2 in(K

Hront suspension@ +c:herson strutwith lower A arm

&ear suspension@ Independent coil spring

2-inch wheels2K

RESEARCH METHODOLO4Y

Introdu(tion o, R'ar(

RESEARCH

P&esearch is an organi)ed and systematic way of finding answers to =uestionQ.

P&esearch is careful in=uiry or e*amination to discoer new information or relationships

and to e*tend and to erify e*isting knowledge.Q

Rdman B Morydefine research as a Psystemati)ed effort to gain new knowledge.Q

Mtodoloyis defined as

8
http://en.wikipedia.org/wiki/Drum_brakehttp://en.wikipedia.org/wiki/Ground_clearancehttp://en.wikipedia.org/wiki/#_note-autocarhttp://en.wikipedia.org/wiki/Suspension_(vehicle)http://en.wikipedia.org/wiki/McPherson_struthttp://en.wikipedia.org/wiki/Coil_springhttp://en.wikipedia.org/wiki/#_note-autoexpress.co.ukhttp://en.wikipedia.org/wiki/Drum_brakehttp://en.wikipedia.org/wiki/Ground_clearancehttp://en.wikipedia.org/wiki/#_note-autocarhttp://en.wikipedia.org/wiki/Suspension_(vehicle)http://en.wikipedia.org/wiki/McPherson_struthttp://en.wikipedia.org/wiki/Coil_springhttp://en.wikipedia.org/wiki/#_note-autoexpress.co.uk


51/84

LThe analysis of the principles of methods, rules, and postulates employed by a

disciplineL or

2. Lthe deelopment of methods, to be applied within a disciplineL

. LA particular procedure or set of procedures.L

RESEARCH PROCESS

Introdu(tion to t %ro-lm

The main task was to study the Impact of 'ano on Hour $heeler Industries.

R'ar( D'in

The framework of conducting research is known as the research design.

82

Collect 1ataHinding

impact of sale after launching nano or other car

Documents