impact of globalization on samsung electronics

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IMPACTS OF GLOBALIZATION ON "Inspire the World, Create the Future" ELECTRONICS Presented By Subham Dwivedi

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A Brief Presentation on Impact of Globalization on Samsung Electronics.

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Page 1: Impact of Globalization on Samsung Electronics

IMPACTS OF GLOBALIZATIONON

"Inspire the World, Create the Future"

ELECTRONICS

Presented By Subham Dwivedi

Page 2: Impact of Globalization on Samsung Electronics

Globalization describes a process by

which national and regional economies, societies, and cultures

have become integrated through the global network of trade,

communication, immigration and transportation.

What is Globalization ?

Page 3: Impact of Globalization on Samsung Electronics

• In 1938 Samsung founder Byung- Chull Lee founded a trade export company in

Korea, selling fishes,vegetables,and fruits to China.

• Samsung Electronics was founded in

1969 in Suwon city south Korea as Samsung electric industries originally

manufacturing Televisions ,Radios, Computer components and other

electronics devices.

HISTORY & BACKGROUND

Byung- Chull Lee

The Founder of Samsung.

Continued……

Page 4: Impact of Globalization on Samsung Electronics

In 1980, Samsung started to build telecommunication devices. Its

early products were switchboards. Later Samsung's mobile phone

manufacturing took place.

Page 5: Impact of Globalization on Samsung Electronics

FIRST STEP INTO GLOBALIZATION DRIVE…

MAKING IT A GLOBAL BRAND

In the new logo, the words Samsung Electronics were written in white color on blue color background to represent stability, reliability and warmth .The logo was shaped elliptical representing a moving world – symbolizing advancement and change

Samsungs three key message to the world: New TechnologyInnovative ProductsCreative Solutions.‖

Page 6: Impact of Globalization on Samsung Electronics

SCH-800

Lightest mobile of the era.Available on CDMA Networks.

Samsung cell phones found its way into American hands for the first time in 1996, when they partnered with Sprint on a line of sleek and

compact phones.

Samsung later Partnered with: T-Mobile Sprint

Verizon Wireless

In 2009,samsung Entered Into Mobile OS Market With Launch Of Its Own Open Mobile Operating System Called "Bada“.

Later Samsung Also Launched Galaxy Mobiles, which Use Android Operating System.

IMPRESSION INTO THE GLOBAL MARKET

The Entrance Of Samsung Into Global Market Lead To A Threat To Apple.

I n t r o d u c ti o n To B i g g e r M a r k e t

Page 7: Impact of Globalization on Samsung Electronics

The Major Competitor’s of Samsung During The End of 1990’s.

INCREASED COMPETITION

Page 8: Impact of Globalization on Samsung Electronics

A d v a n c e m e n t i n Te c h n o l o g y

Globalization lead to the exchange of technology within Samsung’s network spread over the world.Samsung Electronics won 32 innovation and design engineering awards at the Consumer Electronics Show in2008

W i d e N e t w o r k

Samsung Growth steadily increased and it had Assembly Plants & Sales Network in 61 countries in a short span.

L o c a ti o n F l e x i b i l t yMany modern production techniques and service provisions can be allocated almost anywhere. This allows to them gain the advantages of low cost labour and other resource charges.Samsung has approximately 3,19,958 employees.

Page 9: Impact of Globalization on Samsung Electronics

SAMSUNG APPOINTS AAMIR KHAN AS ITS BRAND AMBASSADOR FOR MOBILE PHONES.

on Mar 18, 2008

AWARENESS IN INDIA

Page 10: Impact of Globalization on Samsung Electronics

Galaxy S4

Iphone 5s

In 2013,Samsung Launched Galaxy S4 into the market.