impact of fiscal cliff impasse on marketing activities in high-tech sector

Impact of Fiscal Cliff Impasse on Marketing Activities in High-Tech Sector

A Survey of 113 Marketing Professionals with Technology

Providers Enterprise Market. Survey Conducted Between December 3,

2012 and December 21, 2012

BizTechReportswww.biztechreports.com

http://biztechreports.com/

http://g2market.com/blog/

Key Findings:2




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3


Survey Covered A

Broad Cross-Section of Enterprise

Technology Sector.





4


25 Percent of Respondents

Report that Marketing

Budgets Have Been

Reduced Because of Fiscal Cliff Impasse.





5


41 Percent Attribute

Reductions in Internal Marketing

Staffs to Fiscal Cliff

Uncertainty.





6


39 Percent of Respondents

Suggest Joint

Marketing Initiatives

Hampered Because of Fiscal Cliff

Uncertainty.





7


One in four Respondents

Indicate a Negative

Impact on Print

Advertising Plans for

2013.





8


34 Percent Say that

Digital Advertising/

Online Marketing

Initiatives for 2013 will be

Negatively Affected by

Fiscal Cliff Uncertainty.





About G2MarketFounded in 1994, G2Market is a Washington D.C. based thought leadership research and consulting firm that specializes in developing measurable and accountable consultative communications strategies for organizations in the high-technology sector. G2Market’s content management and marketing team provides CMOs with solutions that fully leverage the tools, tactics and techniques of today’s digital age. Moreover, we make sure to close the loop with sales activities to generate measurable results (www.G2Market.com). About BizTechReportsBizTechReports is an independent reporting agency with offices in Washington, DC and Toronto, Canada. We analyze user trends in business technology. Our reports explore the role that technology products and services play in the overall economy and/or in specific vertical industries. It is the mission of BizTechReports to put enterprise technologies into a context that business decision-makers can understand and appreciate (www.biztechreports.com).

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impact of fiscal cliff impasse on marketing activities in high-tech sector

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