impact mapping: business success in software development
DESCRIPTION
OCTO Technology vision of Impact Mapping. Full text of the article: http://blog.octo.com/en/impact-mapping-business-success-in-software-development/ Based on: - the book Impact Mapping of Gojko Adzic, the author of the method, - presentation by Gojko Adzic, - workshop Product Owner Survival Camp London 2013, - interview with Gojko Adzic at OCTO Technology.TRANSCRIPT
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Tél : +33 (0)1 58 56 10 00Fax : +33 (0)1 58 56 10 01www.octo.com© OCTO 2013
50, avenue des Champs-Elysées75008 Paris - FRANCE
Sergey Larionov, David Friquet
11 March 2014
Impact mapping
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What is it?
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Impact mapping
Impact mapping is a visual strategic planning technique that helps teams to align their activities with overall business objectives and make a better decision
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Why do I need it?
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Benefits
Impact your business, not just ship software
More value, less software
Facilitate collaboration and interaction
Align technical experts and managers
Adapt quickly to changing market needs
Make a better decision
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How does it work?
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Steps
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Preparation
US doesn’t tell you how much money we can get from it.To know what is a real value/priority there are few questions we need to ask:
Why are we doing this? (goal)
Who we want to help? Who are our customers/users? (actors)
What do these people want? (impacts)
How can we help them achieve that? (deliverables)
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Mapping
Make it visual !
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Why? Who? How? What? – WTF…
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Win the race
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More players
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Impacts?
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Few secrets
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SMART goal
Specific – target a specific area for improvement.
Measurable – quantify or at least suggest an indicator of progress.
Assignable – specify who will do it.
Realistic – what results can realistically be achieved, given available resources.
Time-related – specify when the result(s) can be achieved.
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Measurements
More profit… How much more is more?
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Design thinking
Alternatives Right decision
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Impact mapping User Story
Big picture:Save money/Increase profit.
How somebody’s work change the company profit.
Changing somebody’s work/behaviour.Is this report going to help you to do your job faster.
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Sources
1. Make Impacts Not Software. Gojko Adzic, Agile Adria 2013.2. Impact Mapping. Gojko Adzic, 2012.3. Product Owner Survival Camp. Workshop with Gojko Adzic, London 2014.4. Adapt: Why Success Always Starts with Failure, Tim Harford, 2011.5. Les Géants du Web : Culture - Pratiques - Architecture. OCTO Technology, 2012.6. Effect Mapping at the Nordstrom Innovation Lab. Olaf Lewitz, 2012.