impact culture code
TRANSCRIPT
![Page 1: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/1.jpg)
Culture Code
![Page 2: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/2.jpg)
We love when people ask us about the culture at IMPACT
![Page 3: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/3.jpg)
We love when people ask us about the culture at IMPACT
written inall
caps!
![Page 4: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/4.jpg)
And many people expectto hear about…
![Page 5: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/5.jpg)
This…
![Page 6: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/6.jpg)
And this…
![Page 7: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/7.jpg)
And alsothis…
![Page 8: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/8.jpg)
These things are fun and show that IMPACT is a fun place to work, but this is not how we define our
culture.
![Page 9: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/9.jpg)
How We Define Our Culture
![Page 10: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/10.jpg)
Culture is what happens when the boss is not
around.
![Page 11: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/11.jpg)
When a company has a great culture, the people have clear
alignment on where the organization is going
and do what’s right in any situation.always
![Page 12: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/12.jpg)
People are not micro-managed or limited…
![Page 13: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/13.jpg)
They’re doing what they’re best at every day. They’re trusted to do their work, they feel purpose in
their work, and they’re developing mastery.
![Page 14: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/14.jpg)
With a great culture… The whole is greater than
the sum of its parts.
![Page 15: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/15.jpg)
And everyone is rowing in the same direction.
![Page 16: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/16.jpg)
IMPACT is not perfect. ...but we aspire to be.IMPACT is not perfect
![Page 17: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/17.jpg)
In order for us to get to where we want to be, it starts with culture.
![Page 18: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/18.jpg)
IMPACT’s PurposeWhy do we exist anyways?
![Page 19: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/19.jpg)
It’s simple…
![Page 20: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/20.jpg)
Our purpose is to help people and their organizations
succeed.
![Page 21: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/21.jpg)
We do this through the services we provide and educational materials we
publish.
![Page 22: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/22.jpg)
These real people need our help:
Kim Jeff Solange Jeff Jennifer
Dominique DavidStephenKatieTim
![Page 23: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/23.jpg)
We are so much more in the client service business then we are in
the marketing business - Bob Ruffolo, CEO
Common phrase heard at IMPACT:
![Page 24: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/24.jpg)
Everything we do should be to help our clients and our
audience achieve their goals, grow their businesses, and overcome any challenges
standing in their way.
![Page 25: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/25.jpg)
If we’re doing activities that don’t support our purpose,
we need to stop these activities. Immedia
tely!!
![Page 26: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/26.jpg)
IMPACT’s VisionWhat are we working towards?
![Page 27: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/27.jpg)
We envision a world where great organizations, at any stage, large
and small, have the resources, education, and clarity they need to
succeed.
![Page 28: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/28.jpg)
And IMPACT wants to be a major contributor to making that happen.
![Page 29: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/29.jpg)
As the rules of marketing and sales continue to change, we want
to lead the way on navigating through these changes to success.
![Page 30: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/30.jpg)
IMPACT’s ValuesWhat makes us who we are?
![Page 31: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/31.jpg)
Core Values define the characteristics of the best people in the organization.
![Page 32: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/32.jpg)
They serve as the guiding principles by which people of the organization
navigate.
![Page 33: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/33.jpg)
They are also the characteristics of the people we want to surround ourselves
with.
![Page 34: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/34.jpg)
IMPACT has 3 Core Values.
![Page 35: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/35.jpg)
Our Core Values:
![Page 36: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/36.jpg)
People WhoDemonstrate Passion…
![Page 37: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/37.jpg)
Love What They’re Doing And Are Driven to Do Their Best.
![Page 38: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/38.jpg)
Possess The Desire to Improve Everyday And Are Driven To
Advance in Their Career.
![Page 39: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/39.jpg)
Love Challenges and Solving Problems. They’re Resourceful. They Focus on Opportunities
Instead of Obstacles. They Rarely Get Discouraged.
![Page 40: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/40.jpg)
Build Relationships With People That Make Them Better.
![Page 41: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/41.jpg)
Undeniably Contribute to Making The Agency Better For Clients, For Themselves, For Their Peers, and
For The Future.
![Page 42: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/42.jpg)
Want Their Work to Leave a Legacy.
![Page 43: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/43.jpg)
People WhoDemonstrate Helpfulness…
![Page 44: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/44.jpg)
Care Deeply About The Success of Clients and Their Peers.
![Page 45: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/45.jpg)
Make Difficult Things Simple.
![Page 46: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/46.jpg)
Make Everyone Around Them Better.
![Page 47: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/47.jpg)
Go Beyond The Day-to-Day Responsibilities to Make the
Greater Good Happen.
![Page 48: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/48.jpg)
Are Selfless, Humble, Transparent, and Honest.
![Page 49: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/49.jpg)
People WhoDemonstrate
Dependability…
![Page 50: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/50.jpg)
Take Responsibility For Solving Problems and See It All The Way
Through to Completion.
![Page 51: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/51.jpg)
Consistently Do the Right Things As If They Owned the
Organization.
![Page 52: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/52.jpg)
Always Do What They Say They’re Going to Do And Don’t Let Clients, Peers, or the Organization Down.
![Page 53: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/53.jpg)
Embrace and Facilitate Change.
![Page 54: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/54.jpg)
We Live Our Core Values in Everything We Do.
![Page 55: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/55.jpg)
We Don’t Believe We Can Teach Someone Our Core Values. Either
Someone Already Intrinsically Shares Our Values or They Don’t.
![Page 56: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/56.jpg)
We Only Hire People That Already Share and Demonstrate These
Values.
![Page 57: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/57.jpg)
We Recognize, Reward, and Promote People Based on Our Core
Values.
![Page 58: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/58.jpg)
If Someone Does Not 100% Share and Demonstrate These Values,
They Cannot Work for IMPACT.
![Page 59: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/59.jpg)
When We Ask Someone to Leave the Organization, It’s Usually Related to
The Core Values.
![Page 60: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/60.jpg)
We Only Want To Surround Ourselves With The Best
People.And by Best, We Mean a Fit For Our Purpose, Vision, and Values.
![Page 61: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/61.jpg)
The article in Forbes about IMPACT clearly explains how we live our values
in everything we do.
![Page 62: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/62.jpg)
IMPACT’s Strategic AnchorsWhere Are We Focused?
![Page 63: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/63.jpg)
IMPACT Has 3 Clear Strategic Anchors, All Of Equal
Importance
![Page 64: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/64.jpg)
Profitable Agency
Happy Talent
Successful Clients
We Need to Stay Balanced To All Three Anchors.
![Page 65: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/65.jpg)
Successful ClientsWe need to meet the expectations of all of our clients,
delivering undeniable value, and driving visible business results. Without successful clients, we’re not fulfilling our
purpose, we’re hurting our reputation, and we cannot grow and achieve our vision.
![Page 66: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/66.jpg)
Happy TalentIMPACT is committed to retaining our top talent, allowing
people to do their best work, grow, and feel purpose in what they do. We’re dedicated to building the best place to work for
our people.
![Page 67: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/67.jpg)
Profitable AgencyWe have a responsibility to do what’s right for the short-term
and long-term sustainability of this agency. This means improving our processes and efficiencies, taking advantage of
market opportunities, and driving consistent and profitable revenue growth.
![Page 68: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/68.jpg)
IMPACT’s Vivid VisionHow Will We Look, Feel, and
Perform at by EOY ‘18?
![Page 69: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/69.jpg)
We’ve Just Wrapped up Another Great Year in 2018, Here’s What IMPACT Looks Like….
![Page 70: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/70.jpg)
We’ve reached the milestone of$10M in annual revenue.
![Page 71: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/71.jpg)
Our clients rave about the level of value we deliver to them and level of results they’ve
been able to achieve.
![Page 72: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/72.jpg)
Every single person in the company is a rock star. They live our purpose and values, love what they
do, and their energy is contagious!
![Page 73: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/73.jpg)
We’re regarded as “THE Best Place to Work”.
![Page 74: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/74.jpg)
We’re not the biggest company, but we’re really freakin’ good at what we do.
![Page 75: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/75.jpg)
Over 100,000 people subscribe to our content.
![Page 76: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/76.jpg)
And at the core of our business, we’re making a major social impact on our
community.
![Page 77: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/77.jpg)
So in conclusion...
![Page 78: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/78.jpg)
All of this is what makes us
![Page 79: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/79.jpg)
We’d Love For You To Join Us On Our Journey of
Turning Our Vision Into a Reality.
![Page 80: IMPACT Culture Code](https://reader033.vdocuments.mx/reader033/viewer/2022050613/587d36fa1a28ab2a448b6161/html5/thumbnails/80.jpg)
Talk To UsIf you would like to talk to us about anything in our
culture code, please visit:impactbnd.com/culture
& Complete The Form. We’ll Get Right Back To You ☺
We’re HiringTo see open positions, please visit:
impactbnd.com/careers