impact and opportunities of social media
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Thoughts Feb - 2014
Ernesto van Peborgh
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CONTEXT&
OPPORTUNITY
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“The emergence of the Internet and digital technologies is transforming the very processes of innovation and boosting economic growth in dramatic new ways.”
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“This impact is elusive, however, because the actual effects of information and communications technology (ICT) are not
always immediately felt, properly measured or well-understood.”
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Marshall McLuhanWe drive into the future using only our rearview mirror.
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2013 2020
Stage 1
AB
CD
2000
Stage 2
Accelerating New Normal Plateaux
Our new normals
Our social, cultural and economic evolution is not linear: we jump from one “new normal” to another. From one dynamic equilibrium to the next one.
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50.000
Speech
Writing
Mathematics
Science
Computing
Internet
5.000 2.500 50 5Years
Know
ledge
The new languages we create trigger new information processing and organization techniques
We evolve by creating new languages
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Tecnología de capacitación
Net Gen
Organized Civil Society
Crowdsourcing
Life long learning
Your Business
4 trends that impact on ....
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Organized Civil Society
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2007 2011
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The Language of participative democracy:OWS, Indignados and Tahir, created a new parameter for public debate. Millions are acquiring the language of participative democracy.
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We should not focus on whether these movements were successful or not,
but ...on what is next
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The advent of the Net Gen
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A generation of young people, who speak a new language, are aware that all the knowledge they need is available and in continuous improvement in the net.
Experts are been replaced by those who understand the language of the network.
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0
10,000,000
20,000,000
30,000,000
40,000,000
2007 2012 2020
Information we are creating (Million of Gigabytes)
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by Paul Butler
We have created a cortex of interconnected minds
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Elif Bilgin
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Life long learning
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Hacking is using knowledge we have about a system of any type to develop functionalities for which it was not originally designed, or to make it work according to new objectives..
For hackers, knowledge itself is a motivation for production, and in general, for life and work in community. They don’t learn to produce more or better, they produce to know more.
“Hackers, to create value, need free access to knowledge”
Welcome to the Hacker culture
http://lasindias.com/the-p2p-mode-of-production
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5,134 billion searches each day
4.300 tutorials in YouTube and + 300MM Views
+ 4.500.000 students registered.
+ One billion views
More than 1 billion unique users visit YouTube each month.
Over 6 billion hours of video are watched each month —that's almost an hour for every person on Earth, and 50% more than last year
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They create learning communities that transcend the life of the course. Gather people around topics of interest and create collective knowledge.
The importance of Course Discussion Forums:
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Estrategia de Activación del Aprendizaje en RED
Learning is enhanced through interaction
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Estrategia de Activación del Aprendizaje en RED
The interaction with others around the content generates:
•Commitment
•Increased Relevance and Quality
•Protagonism
•Collective Assimilation
New Knowledge
Network Learning Experience
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Crowdsourcing
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Knowledge Pool Resources
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Knowledge Pool Resources
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Communities of practice
2015
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Our interconnected minds create a cortex of collective Knowledge.
A Knowledge Commons:
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Use social networks to broadcast or...
Option 1
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Create Social capital through collective knowledge
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Knowledge Management
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“The basic economic resource- -the means of production- is no
longer capital, nor natural resources, nor labor, it is and
will be knowledge” Peter Drucker
“Instead of metal and paper, electronic information becomes the true medium of exchange” Alvin Toffler.
Knowledge: the new source of wealth
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The opportunity to untap an unlimited source of information and Knowledge creation in a live
and continually updated process
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Manage your networks
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Manage your networks
Your Business
Capture Knowledge
Manage the Network as a system
Empower influencers and social actors
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"Connectome" is a diagram of the neural connections in the brain represented by the links set between nodes.
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Our "Connectome" determines our cognitive and inteligence capacity
If we share the same genome, its the connectome that makes more intelligent
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53
"People who have the best ideas are those that function as bridges between different areas of the organization."
Employees working in "cohesive groups or teams" tend to think and act the same way this homogeneity ultimately annihilates creativity.
Social Origin of Good Ideas
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He is broker of information
He has access to knowledge that is isolated or in clusters
He is a connector with the ability to release the knowledge and make it available to the whole.
With fewer connections he can harness the power of the cognitive diversity
Robert has the best ideas.
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What is the connectome of your organization?
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Network Architectural Design
Network and Community management
Network business intelligence
Employer Marketing
Offices in São Paulo and Buenos Aires
Books published
Research on social media impact on social and corporate behavior
Areas of focus
Clients and Affiliations